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The Big 5 Of Social Media By J.R. Atkins


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In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

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The Big 5 Of Social Media By J.R. Atkins

  1. 1. The Big 5 of Social Media<br />By J.R. AtkinsSocial Media Speaker,Strategist, Consultant<br />Down load this presentation at:<br />
  2. 2. Agenda<br />What is Social Media<br />3 Keys to Social Media<br />Is it Mysterious?<br />The Big ones: LI, FB, T, B & V<br />How to Use Social Media<br />ROI<br />Tips for Success<br />Resources<br />
  3. 3. What is Social Media?<br />Wikipedia definition:<br /><ul><li>At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
  4. 4. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.</li></li></ul><li>3 Key Principles<br />Be interesting<br />Content is King<br />Give to Get<br />
  5. 5. The Mysterious<br />The tools are new, the rest is the same<br />Communication<br />Relationship Building<br />Marketing<br />The Telephone was once new<br />Integrated into our lives<br />Think of something similar <br /> Yellow Page<br />
  6. 6. The Big 5<br />LinkedIn<br />FaceBook<br />Twitter<br />Blogging<br />Video<br />
  7. 7. A Social Media Model<br />Copyright by J.R. Atkins<br />
  8. 8. Social Media Types<br />LinkedIn<br />Complete your Profile<br />Invite your Network<br />Add a Photo (It’s about the Relationship)<br />Join Groups<br />Jazz up your Summary<br />Applications<br />Slide Share<br />Events<br />File Share <br />
  9. 9. Social Media Types<br />FaceBook<br />Complete You “Info” (like a LinkedIn Profile)<br />Add some pictures, be tasteful<br />Upload a Video<br />List Books you like<br />Slide Share<br />Pages<br />
  10. 10. Social Media Types<br />Twitter<br />Research<br />Single Search:<br />Multiple Streams:<br />Publish<br />Post from Twitter or phone <br />Follow<br />Listen<br />Multiple Post:<br />
  11. 11. Social Media Types<br />Blogging<br />Like Journal with Comments<br /><br /><br />Link to LinkedIn, FB<br />Mention in Twitter<br />Add to Signature<br />
  12. 12. Social Media Types<br />Video<br /><br />Tagging<br />Create your own<br />Build your own YouTube channel<br /><br />
  13. 13. How to Keep Up<br /><br /><br />Links on News Sites, Blogs & Websites<br />Link Social Media Sites<br />
  14. 14. How to Use Social Media<br />Listening – Research; understanding customers <br />Talking – Spreading your message<br />Energizing – Creating excitement in your customer community<br />Supporting – Customer Support; including user generated content<br />Embracing – Integrating your customers into your company<br />
  15. 15. Getting Business<br />Decide on your goals and intent. <br />Determine the right tools for you.<br />Build your brand’s personality?<br />Content is King! Repurpose.<br />Use key words.<br />Link resources.<br />Build your community.<br />
  16. 16. How to Determine ROI<br />ROI – Return on Investment<br />What are you counting<br />Follows, Friends, Connections<br />Awareness, Comments, Questions<br />Customer Service Issues Resolved<br />Sales, Gross Revenue, Profit<br />How to Track<br />Log, Excel, Big Chief Tablet<br />Web tools<br />CRM<br />
  17. 17. Example<br />
  18. 18.
  19. 19. Tips for Success<br />Be authentic. <br />People can spot a fake miles away.<br />Be consistent. <br />Commit the time and resources necessary to do it well.<br />Be courteous. <br />Listen and respond. This is a two or more way conversation.<br />
  20. 20. Tips for Success<br />Be patient. <br />It takes time to build a network in person as well as with Social media.<br />Be genuine. <br />People can tell if you are too hard selling or self-serving.<br />BE careful. <br />Only say things that are ok for your boss or mother to see.<br />
  21. 21. Resources<br />Groundswell by Charlene Li and Josh Bernoff, Forrester Research<br />Twitter Power by Joel Comm<br />Whuffie Power by Tara Hunt<br />Sales 2.0 by Seley & Holloway<br />The New Influencers by Paul Gillin<br />Mashable (Blog on Social Media Trends)<br />
  22. 22. Thank you for attending<br />Social Media Basics<br />By J.R. AtkinsSocial Media Speaker,Strategist, Consultant<br />Down load this presentation at:<br />