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Social Media & PR: A Match Made in Heaven

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Michelle Krier
Michelle Krier
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Social Media & PR A Match Made in Heaven? Presented by: Leslie Vickrey & Michelle Krier © 2011 ClearEdge Marketing September 7, 2011 Roundtable Series
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media A Quick Overview
Social Media. What Is It? ,[object Object],[object Object],Source:
Always Growing Expansive Diverse
How Big Is It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Big Is It? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Giving Power to the Individual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Has Social Media Changed PR The New Ground Rules: How Has Social Media Changed PR?
Question 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Changing Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Changing Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Social media helps PR get more people quickly interested and “talking ”
Expanded Chatter Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Focus on Engaging Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on Engaging Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 3 ,[object Object]
How Has Social Media Changed PR Examining the Top Three Social Networks
[object Object],[object Object],[object Object],[object Object]
Question 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products/Services Feature
How Has Social Media Any LinkedIn Questions?
[object Object],[object Object],[object Object],[object Object],[object Object]
Question 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HARO – Facebook and Media
How Has Social Media Any Facebook Questions?
[object Object],[object Object],[object Object],[object Object]
Question 6 ,[object Object],[object Object]
[object Object],[object Object],Question 6
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
ClearEdge in Action ,[object Object],[object Object],[object Object],[object Object]
Client in Action — Harvey Nash
Client in Action – Harvey Nash
How Has Social Media Any Twitter Questions?
Social Media Insights from Reporters
Melissa Harris ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meridith Levinson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brad Spirrison ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Success Stories
Toyota — Digg ,[object Object],[object Object],[object Object],[object Object]
Social Media Cautionary Tales Social Media Cautionary Tales
United Airlines — YouTube ,[object Object],[object Object],[object Object]
Nestle — Facebook ,[object Object],[object Object],[object Object]
Social Media Closing Tips & Ideas
HARO
HARO
Track and Visualize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitch Smartly and Creatively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Sure to Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Watch Emerging Tool: G+ ,[object Object],[object Object],[object Object]
Focus on Chicago ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on Chicago ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Talk Your Questions, Experiences & Thoughts. Let’s Share & Learn.
Contact Us Anytime Leslie Vickrey, President & Founder Tel: 312.731.3149 : [email_address] : @lvickrey : www.linkedin.com/in/lvickrey : www.facebook.com/clearedgemarketing Michelle Krier, Sr. Director – Marketing & Social Media Tel: 414.617.3103 : [email_address] : @michellekrier : http://www.linkedin.com/in/michellekrier : www.facebook.com/clearedgemarketing

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Social Media & PR: A Match Made in Heaven

  • 1. Social Media & PR A Match Made in Heaven? Presented by: Leslie Vickrey & Michelle Krier © 2011 ClearEdge Marketing September 7, 2011 Roundtable Series
  • 2.
  • 3.
  • 4. Social Media A Quick Overview
  • 5.
  • 6. Always Growing Expansive Diverse
  • 7.
  • 8.
  • 9.
  • 10. How Has Social Media Changed PR The New Ground Rules: How Has Social Media Changed PR?
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. How Has Social Media Changed PR Examining the Top Three Social Networks
  • 21.
  • 22.
  • 23.
  • 24.  
  • 25.
  • 26.
  • 28. How Has Social Media Any LinkedIn Questions?
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. HARO – Facebook and Media
  • 34. How Has Social Media Any Facebook Questions?
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Client in Action — Harvey Nash
  • 42. Client in Action – Harvey Nash
  • 43. How Has Social Media Any Twitter Questions?
  • 44. Social Media Insights from Reporters
  • 45.
  • 46.
  • 47.
  • 49.
  • 50. Social Media Cautionary Tales Social Media Cautionary Tales
  • 51.
  • 52.
  • 53. Social Media Closing Tips & Ideas
  • 54. HARO
  • 55. HARO
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. Let’s Talk Your Questions, Experiences & Thoughts. Let’s Share & Learn.
  • 63. Contact Us Anytime Leslie Vickrey, President & Founder Tel: 312.731.3149 : [email_address] : @lvickrey : www.linkedin.com/in/lvickrey : www.facebook.com/clearedgemarketing Michelle Krier, Sr. Director – Marketing & Social Media Tel: 414.617.3103 : [email_address] : @michellekrier : http://www.linkedin.com/in/michellekrier : www.facebook.com/clearedgemarketing