Social Networking for Non-Profits

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Social Networking - getting started for Non-Profits

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  • https://business.twitter.com/en/optimize/case-studies/interscope/index.html
  • https://business.twitter.com/en/optimize/case-studies/interscope/index.html
  • http://marketingland.com/reddit-sees-2x-growth-in-2011-now-serving-2-billion-pageviews-a-month-2803 http://www.readwriteweb.com/archives/digg_redesign_tanks_traffic_down_26.phphttp://www.freewebsitevaluecalculator.com/get-website-value/meetup.com/http://twopcharts.com/whomentionsmeFacebook maps people with relationships; Linkedin maps people to jobs; Amazon maps people to products
  • https://business.twitter.com/en/optimize/case-studies/interscope/index.html
  • Social Networking for Non-Profits

    1. 1. Rajesh NadipalliApril 2012Rev 3
    2. 2. Agenda Overview Quick Start Guide to popular sites General Tips Q&A
    3. 3. What are your expectations from this session?• ??• >>
    4. 4. Social Networking – why should one care?  Use technology to connect people based on their likes and interests.  This is the new way to communicate, organize events, collaborate, entertain and “socialize” Source: Cnn.com, https://business.twitter.com/en/optimize/case-studies/interscope/index.html
    5. 5. http://en.wikipedia.org/wiki/List_of_social_networking_websitesPopular Social Networking SitesSite Focus Approx User Base Business and Personal 850 million Business and Professional networking 145 million Quick and short updates, micro blogging 500 million Business and Personal 100 million News, users vote to make things popular 2 Billion Page views (not users) News, users vote to make things popular 40 Million unique users / month Helps you find related content 9 Million Helps you find related content based on 11 Million your likes and interests Site to create, form groups and plan 45 Million views / month events
    6. 6. Social Networking - benefits Reach directly to donors, prospect volunteers Get feedback straight from your stakeholders Advertise to members and their friends, family Leverage new platforms - mobile, tablets Reduce your marketing budget needs Communicate faster with your stakeholders
    7. 7. Focus of Today’s session Facebook Linkedin Twitter Google Docs
    8. 8. Facebook - examples
    9. 9. Facebook – example contd
    10. 10. http://www.slideshare.net/PrimalMedia/social-media-non-profits
    11. 11. http://www.facebook.com/business/howitworks/, www.cisco.com Facebook - registrationRegister a new facebook pageAccount Settings
    12. 12. http://www.facebook.com/business/howitworks/, www.cisco.com Facebook – Posts, GroupsWrite something and/or add somephotosBuild your groups for privacyand controlCreate calendar events
    13. 13. http://www.facebook.com/business/howitworks/, www.cisco.com Facebook – Engage your followersEngage your followers by posting regularupdates of your organizationCreate Ads; take advantage of the facebooknetwork to spread your causeInvite others by adding “like” button
    14. 14. Facebook – Hands on Session Let’s build the community account Set Account and Privacy settings Add administrators, Groups (for exampleSTARS, can they post, who approves?) Add some events, posts, photos, videos Promote the site (link to your website)
    15. 15. http://learn.linkedin.com/nonprofits/Linkedin – example
    16. 16. http://learn.linkedin.com/nonprofits/Linkedin –Getting Started Create your linkedin profile Add your volunteer cause Make connections (people in your email, related experts) Join related interest Groups Encourage your staff to get on linkedin Create your own group with no cost (75,000 + already exist) Use this for recruiting as well
    17. 17. Linkedin – Hands on session Let’s build the community account Add administrators Detail cause, etc Link staff
    18. 18. Twitter – Some examples
    19. 19. http://www.slideshare.net/PrimalMedia/social-media-non-profits
    20. 20. https://support.twitter.com/How to start Tweeting Create a new profile Build a voice – tweet, reply, react Mention others in your tweet Get fancy add photos, links to details Link your sites with follow me Include latest tweets on your website
    21. 21. Adding tweeter to your site
    22. 22. Twitter – Hands on session Let’s build the community account Add administrators Start tweets Short URL’s for photos and documents
    23. 23. Google + Create a new gmail account Build circles – professional, friends, family can beseparate Post messages to relevant circles (similar tofacebook) Relatively new (started in 2011)
    24. 24. http://groups.google.com/?hl=enGoogle GroupsRecommended for email communications for your staff. Allows us to keeptrack of old messages as threads ExampleMembers can use any email address (gmailnot needed) but do need a google account.
    25. 25. https://docs.google.comGoogle DocumentsRecommended for document sharing, sign up sheets and simple forms 1) Create Document 2) Set Sharing settings 3) You can preview docs 4) Volunteer Sign Up
    26. 26. Social Networking – tips Have posts reviewed – once posted it cannot be taken back Do not publish photos without appropriate consent Have an escalation plan for negative feedback, obscene, inappropriate posts and photos Always be prompt in replying to your visitors Do not mix personal and professional messages Focus on engaging your followers and not just having a hugeinactive number
    27. 27. Social Networking – tipsOther Links about this topic:• http://www.fastcompany.com/1822211/how-to-lose-friends-and-alienate-twitter-followers-5-stupid-social-media-mistakes• http://aaronstinerdrb.blogspot.com/2008/11/nonprofit-20-how-nonprofits-can-use.html• http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx• http://www.youtube.com/nonprofits
    28. 28. Ideas on keeping content Fresh Add Photos, Videos Write about recent events Do regular polling Add links to blogs or start new blogs Promote your top members to become part of virtual team
    29. 29. How did we do towards the expectations?• Question 1
    30. 30. Integration with ConvioUSCRI does use this and Conviomight have a way to publishnewsletters to Facebook
    31. 31. Thank You

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