This presentation outlines the role of social media in job searching, emphasizing platforms like LinkedIn, Twitter, and Facebook. It provides tips on how to effectively use these tools for networking, content sharing, and personal branding. The document encourages a strategic, multi-channel approach to job hunting while also highlighting the importance of professionalism and maintaining a positive online presence.

1. Using Social Mediain Your Job Search

2. IntroductionThis PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com

3. AgendaWhat is Social Media and Why is it importantTouch on some Social NetworksTwitterBlogging LinkedIn FacebookTips for using Social Media in Your Job SearchPromoting YourselfQuestions

4. What is Social Media?Wikipedia: “Social Media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”Think . . . Business Cocktail Reception. . . Without constraints of time or spaceWe meet people and start conversations

5. Ask questions – trust others’ advice

6. Answer questions – help others

7. Save business contacts as a resource for laterWhy You Should CareQuick 2 minute videohttp://www.youtube.com/watch?v=mwmJ9CFBIks

8. The Social Web

9. Sharing: How Social Networks WorkYour Valuable ContentShared withRead byShared byActed on

10. What is Twitter?http://www.youtube.com/watch?v=ddO9idmax0o

11. Quick Look at the Basics140 characters

12. Concept of “Followers”

13. Who sees what?

14. @name

15. # tags

16. Short URLs

17. Re-Tweets

18. DM (direct message) – only to followers

19. Auto DM / auto-follow

20. Etiquette

21. Why it’s so viral!

22. Thank You is important.Twitter UsesBranding

23. Hiring

24. Traffic building

25. Professional networking

26. Publicity

27. News

28. Prospecting

29. Feedback

30. Peer relations

31. Competitive tracking

32. Search engine optimization

33. Mobile visibility$

34. Don’t wait, just get started.Find people with Common interests and follow them.

35. Find businesses in your field and follow them.

36. If you want followers, decide what you want to give them.Twitter Tips & TricksFollow key players in your industry

37. Read the posts at least daily

38. When you follow someone or they follow you, read their bio completely and maybe do a bit more searching

39. Twellow.com is “The Twitter of Yellow Pages.”

40. Select a good Twitter name, preferably your name

41. Connect your Twitter updates to your other Social Media accounts.

42. Search for more Tips & Tricks on the internetWhat is Blogging?http://www.youtube.com/watch?v=NN2I1pWXjXI

43. About Your BlogPick the right tool – i.e. Wordpress

44. Get your own URL (www.TomBrownBlog.com)

45. Set up RSS (Rich Site Summary, a format for delivering regularly changing web content)

46. Write about WHAT YOU KNOW

47. Pick the Right headline or title

48. The Secret of . . .

49. Top 10 tips for . . .

50. The best way to . . .

51. A new way to . . .

52. Join in the conversation

53. Follow a few blogs yourself – Think industry magazines

54. Keep a schedule. Blog regularly. Once a week, Bi-monthlyBlog EtiquetteAttribute your sources (called Trackbacks). Hot links are great. Don’t copy someone else’s blog verbatim and attribute it as a source.

55. Allow comments. When you comment, stay relevant. You can disagree with the message without attacking the blogger. Don’t Spam

56. Respond to your commenters.

57. Only speak the truth. And beware what you speak. It is all searchable and permanent.

58. Check your facts, don’t just repost.

59. Keep it simple and short. 250 – 600 words is great.What is LinkedIn?http://www.youtube.com/watch?v=IzT3JVUGUzM

60. Quick Look at the Basics101 Million members

61. Targeted toward the business professional

62. Resume

63. Recommendations / Referrals

64. Connections

65. Expertise

66. Executive Level Search

67. Link to your company and blogLinkedIn Personal Example

68. LinkedIn Business Example

69. LinkedIn Tips & TricksComplete your ENTIRE profile

70. Have a good profile picture

71. Start your connection collection with your Email addresses

72. Looked at your connections’ connections

73. Absolutely join groups (min 5), and be active in at least one

74. Get Your RECOMMENDATIONS

75. Ask questions

76. Answer LinkedIn questions & build your credibility

77. Search forbusiness profiles / pages, see if anyone is within your network already

78. Let everyone know your status and that you are searching for a job

79. It’s OK to ask for help from your contacts

80. Search for more Tips & Tricks on the internetFacebook!!650+ million users world wide

81. Average person is on Facebook :55 minutes per day

82. People spend over 700 billion minutes per month on Facebook

83. Average user has 130 friends

84. Over 900 million pages/groups/events/community pages

85. 70+ language translations available

86. Over 250 million active users access Facebook from a mobile deviceFacebookBeware, Facebook blurs the line between personal and professional.

87. Audit your Facebook profile and security settings

88. Facebook can be used for more than connecting with friends or people you know from now or your past

89. Use the NOTE screen for more detailed stuff. You can write more and it stay’s on peoples screens a bit longer.

90. Use status updates as reminders during your job search

91. Post content relevant to your job search

92. Anything posted, can and will be available on the internet forever.Mark Twain Quote“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” -Mark Twain

93. RecapSo, let’s recap Job Searching with Social Media:Use a multi-tiered approach

94. Start with LinkedIn

95. Complete your profile

96. Have a NICE profile picture

97. Research companies you are interested in and ‘Twellow’ them

98. Follow industry leaders and blogs

99. Contribute to the discussion, be interactive

100. Don’t just rely on Social Media, a lot of recruiters still rely on “the old fashioned way”

101. USE the contacts you create. Ask for introductions and meetings.Thoughts & ResourcesBuild YOUR Brand

102. Connect with your Contacts

103. Use job search tools

104. Create a list of Top companies and start there

105. Try creating a Visual Resume at www.VisualCV.com

106. Talk about what’s going on in your job search. It keeps it fresh for others. ie interviews, self-improvements, observations, etc.

107. Search for companies and their employees on various Social Media applications.

108. Social Media and the Job Search, http://buswk.co/lB82kk

109. 7 Secrets to Getting Your Next Job Using Social Media, http://on.mash.to/iBMkEeThank You & QuestionsTom BrownOwner & Social Media Specialist