A presentation for the New York State Department of Labor on using Social Media in a Job Search. Well received.

1. Using Social Mediain Your Job Search

2. Introduction This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com

3. Agenda What is Social Media and Why is it important Touch on some Social Networks Twitter Blogging LinkedIn Facebook Tips for using Social Media in Your Job Search Promoting Yourself Questions

5. Ask questions – trust others’ advice

6. Answer questions – help others

8. The Social Web

9. Sharing: How Social Networks Work Your Valuable Content Shared with Read by Shared by Acted on

10. What is Twitter? http://www.youtube.com/watch?v=ddO9idmax0o

12. Concept of “Followers”

13. Who sees what?

14. @name

15. # tags

16. Short URLs

17. Re-Tweets

18. DM (direct message) – only to followers

19. Auto DM / auto-follow

20. Etiquette

21. Why it’s so viral!

23. Hiring

24. Traffic building

25. Professional networking

26. Publicity

27. News

28. Prospecting

29. Feedback

30. Peer relations

31. Competitive tracking

32. Search engine optimization

33. Mobile visibility$

35. Find businesses in your field and follow them.

37. Read the posts at least daily

38. When you follow someone or they follow you, read their bio completely and maybe do a bit more searching

39. Twellow.com is “The Twitter of Yellow Pages.”

40. Select a good Twitter name, preferably your name

41. Connect your Twitter updates to your other Social Media accounts.

44. Get your own URL (www.TomBrownBlog.com)

45. Set up RSS (Rich Site Summary, a format for delivering regularly changing web content)

46. Write about WHAT YOU KNOW

47. Pick the Right headline or title

48. The Secret of . . .

49. Top 10 tips for . . .

50. The best way to . . .

51. A new way to . . .

52. Join in the conversation

53. Follow a few blogs yourself – Think industry magazines

55. Allow comments. When you comment, stay relevant. You can disagree with the message without attacking the blogger. Don’t Spam

56. Respond to your commenters.

57. Only speak the truth. And beware what you speak. It is all searchable and permanent.

58. Check your facts, don’t just repost.

61. Targeted toward the business professional

62. Resume

63. Recommendations / Referrals

64. Connections

65. Expertise

66. Executive Level Search

68. LinkedIn Business Example

70. Have a good profile picture

71. Start your connection collection with your Email addresses

72. Looked at your connections’ connections

73. Absolutely join groups (min 5), and be active in at least one

74. Get Your RECOMMENDATIONS

75. Ask questions

76. Answer LinkedIn questions & build your credibility

77. Search forbusiness profiles / pages, see if anyone is within your network already

78. Let everyone know your status and that you are searching for a job

79. It’s OK to ask for help from your contacts

81. Average person is on Facebook :55 minutes per day

82. People spend over 700 billion minutes per month on Facebook

83. Average user has 130 friends

84. Over 900 million pages/groups/events/community pages

85. 70+ language translations available

87. Audit your Facebook profile and security settings

88. Facebook can be used for more than connecting with friends or people you know from now or your past

89. Use the NOTE screen for more detailed stuff. You can write more and it stay’s on peoples screens a bit longer.

90. Use status updates as reminders during your job search

91. Post content relevant to your job search

94. Start with LinkedIn

95. Complete your profile

96. Have a NICE profile picture

97. Research companies you are interested in and ‘Twellow’ them

98. Follow industry leaders and blogs

99. Contribute to the discussion, be interactive

100. Don’t just rely on Social Media, a lot of recruiters still rely on “the old fashioned way”

102. Connect with your Contacts

103. Use job search tools

104. Create a list of Top companies and start there

105. Try creating a Visual Resume at www.VisualCV.com

106. Talk about what’s going on in your job search. It keeps it fresh for others. ie interviews, self-improvements, observations, etc.

107. Search for companies and their employees on various Social Media applications.

108. Social Media and the Job Search, http://buswk.co/lB82kk