School bfast conference social networking nov2010


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  • In a nutshell, it’s people getting together because they share a common bond in some way, shape or form and we’ve been doing it since birth. It’s just that some of the tools we use have gotten better.
  • In a nutshell, it’s grassroots marketing primarily using the Internet
  • Also called the Social Web or Social Internet
  • Examples of many Web 2.0 tools currently available

    We are focusing on four tools today: Social Networks, Micromedia, Blogs and Video
  • 3rd party applications hosted on the web – convenient, low cost or free
  • From Horizon Report 2009: cloud- based applications are services offered by companies and service providers in real time. Entrusting your work and data to the cloud is also a commitment of trust that the service provider will continue to be there, even in face of changing market and other conditions.

    Coop Cloud Computing policy:

  • Finding new connections with others
    Reach new audiences
    Event announcements
  • Profile: usually a person, but can be fairly flexible

    Fan page advantages: no automatic connection to your personal site, multiple admins, updates automatically fed to your “fans”

    Groups: created initially with current friends, friends can usually invite others, group chat, No auto updates, tho

    Open=public, anyone can join
    Closed=membership is public, but messages are private within the group
    Secret= membership and messages are private, invitation only
  • My Profile
  • Fan page
  • This is a Fan page – note contest.
  • This is a group page.

    Show that group members can add photos, posts, etc.
  • How to choose between profile/fan page/group
  • Tweet
    can send public replies by including this in your tweet
    Direct Message
    Private messages to a twitter account
    common keywords for tracking
    Use #uwexce for work-related tweets
    Copying and sending another user’s tweet

    You choose who to follow
    You may block someone from following you (good for spammers)
    You can text message your tweets, sending your tweet as an SMS (text) message to 40404
    To include a URL in your tweet, I suggesting using to shorten it
    You may want to use a desktop organizer for Twitter manages Twitter and Facebook status messages
    Outlook 2007 plug-in: TwInBox best practices (includes security advice and records retention suggestions)

  • School bfast conference social networking nov2010

    1. 1. SOCIAL NETWORKING FOR SHARING, CARING AND INFORMATION GATHERING Molly Immendorf Instructional Technology Specialist Cooperative Extension Technology Services
    2. 2. Contact information Presentation available on
    3. 3.  Introduce you to Web 2.0, social networking/media, and cloud computing concepts, tips and possible pitfalls  Share specific examples of social media and social networking using Facebook and Twitter  Discuss communication opportunities Today’s Objectives
    4. 4. Do you text message? 1. Yes 2. No
    5. 5. Do you Facebook? 1. Yes, doesn’t everybody? 2. No, it’s not for me
    6. 6. Do you Twitter? 1. Yes- tweet, tweet! 2. No
    7. 7. What is Social Networking?  “A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”
    8. 8. What is Social Media?  “Social media is information content created by people using highly accessible and scalable publishing technologies.”
    9. 9. Social Media Revolution 2:
    10. 10. Web 2.0 tools  Participatory  Collaborative  Integrated, often using RSS  Real Simple Syndication
    11. 11. Cloud computing
    12. 12. Computing on the cloud cautions  Stability  Finding your content  Accountability  Usernames and passwords  Data breeches  Hackers/Accidents  Read the Terms of Service agreements  Privacy
    13. 13. Questions?
    14. 14. Extending your personal network Marketing your programming/product Communicate with interested people Ways to use social networking/media
    15. 15. Social Networking Tips  Privacy concerns  Who are my “friends”?  Life of the data
    16. 16. Before getting connected… What am I comfortable with? What do I want others to learn? What do I want to learn? What DON’T I want others to know? How will I use this?
    17. 17. Questions?
    18. 18. Facebook terms  Profile  News feed  Status update  Page  “Friends”  Wall  Applications  Groups  Events
    19. 19. Ways to connect on Facebook Profile Personal Work Shared Fan Page Unit Program Groups Open Closed Secret
    20. 20. Facebook Profile  Entry into Facebook  Your personal site on FB  Newsfeed is like a homepage for FB  Includes status updates,  Can create more than one (use different email addresses/name)  A profile is needed for creating other types of FB sites
    21. 21.  Promote your program, your office, you  Wall  “Fans” instead of “friends”  Status can be linked to Twitter account  Events  Photos  Facebook Fan Pages
    22. 22. Facebook Group  Open, Closed or Secret (new groups)  Small group communication  Messages to members are private  Discussions, photo sharing, Wall  No automatic updates  Group Chat (new groups)
    23. 23. First, create a Facebook Account “Profile” Status can link to Twitter Facebook Group Open/Closed/Secret Can be Moderated No notices Facebook Page Acts/looks like a profile “Like”= Fan Status can link to Twitter
    24. 24. Questions?
    25. 25.  What is Twitter?  Microblog, 140 character limit  Integrates with other Web 2.0 tools   Web and mobile phone tools Twitter, Tweets, and Tweeps
    26. 26. Twitter Terms  Tweet  Followers/following  @username  Direct Message  #hashtag/#keyword  #sklbfast  Retweet
    27. 27.  Twitter uses  Breaking news  Marketing  Grassroots organizing  Thought ticklers  Ask questions  Meeting/conference “backchannel”  Integrate with Facebook status Twitter, Tweets, and Tweeps
    28. 28. Twittequette  Being a follower  Trust, learning, interesting  Being followed  Email notification  Block followers  Voice and presence  Who are you online?
    29. 29. Questions?
    30. 30. Tech Tuesdays -Archives  Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations  Facebook Tips  Twitter Tips  Bring the Web to You, RSS  A Podcasting Primer  Manage Your Photos and Images with Flickr  Organizing the Internet with Tags and Social Bookmarks  Online Security  Savvy Surfing Archives at (not
    31. 31. Contact information Presentation available on