A How-To Guide to Social Media July 24, 2009 Hallie Janssen Vice President 503.595.6050x221 [email_address] Twitter: @hall...
Agenda <ul><li>1:30-1:45: Introductions and Expectations </li></ul><ul><li>1:45-2pm: Overview of Social Media </li></ul><u...
What is SoMe?
What is Social Media? <ul><li>Definitions : </li></ul><ul><li>Social = relating to humans and society </li></ul><ul><li>i....
Social Media: Categories <ul><li>Forums: Google Groups </li></ul><ul><li>Networking: LinkedIn, Facebook </li></ul><ul><li>...
Social Media Marketing Statistics
Facebook & LinkedIn
Facebook <ul><li>Opened to non-college students in September 2006. </li></ul><ul><li>Personal profiles, Pages & Groups </l...
Where to Start <ul><li>Set business objectives.  </li></ul><ul><ul><li>Communicate </li></ul></ul><ul><ul><li>Promote </li...
Facebook Page Customizations Branding Be Active, post frequently Customize Tabs – set what you want people to see first. A...
More Customizations <ul><li>Events </li></ul><ul><li>Discussions </li></ul><ul><li>Reviews </li></ul><ul><li>Blog Syndicat...
Facebook SEO <ul><li>Include Keywords or Brand when registering for User Name </li></ul><ul><li>Address, City, State, Zip ...
Facebook Promotion <ul><li>Join groups and become a fan </li></ul><ul><li>Make friends </li></ul><ul><li>Promote page with...
Facebook Advertising <ul><li>Hyper targeted ad placement. Target by: </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul...
Twitter
Twitter Twitter Growth <ul><li>Micro-blogging platform – 140 Characters at a time </li></ul><ul><li>Began to see mainstrea...
Where to Start <ul><li>Does your company have the time & resources to dedicate to communicating? </li></ul><ul><li>Listen ...
Twitter 101 <ul><li>Replies: “@” used when you want to respond to someone else’s Tweet. </li></ul><ul><li>Direct Message: ...
Brand Yourself Keep branding and messaging consistent between offline, web & other social media properties
@NewSeasons Review Profile has website and descriptive bio Combination of responding to customers and providing news to al...
Twitter Search Be Ready to Answer Questions
Twitter Resources Newbies Guide to Twitter http://news.cnet.com/newbies-guide-to-twitter/ HootSuite http://hootsuite.com/ ...
Facebook Resources Inside Facebook http://www.insidefacebook.com Static Facebook Markup Language http://www.facebook.com/a...
Q&A Hallie Janssen Anvil Media, Inc. [email_address] twitter.com/hallie_janssen www.anvilmediainc.com
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Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at the Internet Strategies Forum Summit West July 2009

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  • Word of mouth moves online Disbelief in traditional advertising – social media has become a trusted source of information
  • Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at the Internet Strategies Forum Summit West July 2009

    1. 1. A How-To Guide to Social Media July 24, 2009 Hallie Janssen Vice President 503.595.6050x221 [email_address] Twitter: @hallie_janssen Anvil Media, Inc.
    2. 2. Agenda <ul><li>1:30-1:45: Introductions and Expectations </li></ul><ul><li>1:45-2pm: Overview of Social Media </li></ul><ul><li>2:00-2:30pm: Integrating w/ Traditional – Case Study </li></ul><ul><li>2:30-3pm: How to Lurk – Intel Case Study </li></ul><ul><li>3:00-3:30pm: Twitter – Twitalyzer Case Study </li></ul><ul><li>3:30-4pm: Facebook & LinkedIn </li></ul><ul><li>4:00-4:30pm: YouTube, Flickr, Digg, delicious, & more </li></ul><ul><li>4:30-5pm: When and Where – Tillamook Case Study </li></ul><ul><li>5:00-5:30pm: Tracking and Leveraging </li></ul>
    3. 3. What is SoMe?
    4. 4. What is Social Media? <ul><li>Definitions : </li></ul><ul><li>Social = relating to humans and society </li></ul><ul><li>i.e. consumers </li></ul><ul><li>Media = medium used to store and deliver information or data </li></ul><ul><li>i.e. Wordpress, Twitter, Facebook, Flickr, YouTube, etc </li></ul><ul><li>Social Media = Internet-based tools for sharing and discussing information among human beings. </li></ul>
    5. 5. Social Media: Categories <ul><li>Forums: Google Groups </li></ul><ul><li>Networking: LinkedIn, Facebook </li></ul><ul><li>Blogs: WordPress, Typepad </li></ul><ul><li>RSS: Bloglines, Newsgator </li></ul><ul><li>Media Sharing: Flickr, YouTube </li></ul><ul><li>Bookmarking: Delicious </li></ul><ul><li>Expert Communities: Yahoo! Answers </li></ul><ul><li>Wiki: Wikipedia, AboutUs </li></ul><ul><li>Microblogging: Twitter </li></ul>
    6. 6. Social Media Marketing Statistics
    7. 7. Facebook & LinkedIn
    8. 8. Facebook <ul><li>Opened to non-college students in September 2006. </li></ul><ul><li>Personal profiles, Pages & Groups </li></ul><ul><li>Recent increase of Boomers in 2009 </li></ul>Facebook Growth
    9. 9. Where to Start <ul><li>Set business objectives. </li></ul><ul><ul><li>Communicate </li></ul></ul><ul><ul><li>Promote </li></ul></ul><ul><ul><li>Encourage Interaction </li></ul></ul><ul><ul><li>Provide Answers </li></ul></ul><ul><ul><li>Generate Sales </li></ul></ul>
    10. 10. Facebook Page Customizations Branding Be Active, post frequently Customize Tabs – set what you want people to see first. Add all relevant business information
    11. 11. More Customizations <ul><li>Events </li></ul><ul><li>Discussions </li></ul><ul><li>Reviews </li></ul><ul><li>Blog Syndication </li></ul>
    12. 12. Facebook SEO <ul><li>Include Keywords or Brand when registering for User Name </li></ul><ul><li>Address, City, State, Zip for local search </li></ul><ul><li>Use raw link when updating status – don’t “attach a link” </li></ul><ul><li>Add keywords to photos, event descriptions, and discussion forums </li></ul>
    13. 13. Facebook Promotion <ul><li>Join groups and become a fan </li></ul><ul><li>Make friends </li></ul><ul><li>Promote page with an ad </li></ul><ul><li>Suggest to friends </li></ul><ul><li>Link from website, signature file, other SoMe profiles </li></ul>
    14. 14. Facebook Advertising <ul><li>Hyper targeted ad placement. Target by: </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Relationship Status </li></ul></ul><ul><ul><li>Workplaces </li></ul></ul>
    15. 15. Twitter
    16. 16. Twitter Twitter Growth <ul><li>Micro-blogging platform – 140 Characters at a time </li></ul><ul><li>Began to see mainstream adoption in early 2009 </li></ul><ul><li>Much fewer users – higher profile abandonment. </li></ul>
    17. 17. Where to Start <ul><li>Does your company have the time & resources to dedicate to communicating? </li></ul><ul><li>Listen first. What is being said about your company? </li></ul><ul><ul><li>Identify any current promoters of your business </li></ul></ul><ul><li>What questions can you answer? </li></ul><ul><ul><li>Where should I stay in Tigard? </li></ul></ul><ul><ul><li>Good family pizza place in Beaverton? </li></ul></ul><ul><ul><li>Things to do on a Saturday in Hillsboro? </li></ul></ul>
    18. 18. Twitter 101 <ul><li>Replies: “@” used when you want to respond to someone else’s Tweet. </li></ul><ul><li>Direct Message: “DM” private message seen only by the person you specify </li></ul><ul><li>Hashtags: Used to group topics & easily find conversation threads using Twitter Search </li></ul><ul><li>Retweet: “RT” sharing someone else’s tweet with your own followers </li></ul><ul><li>URL Shortners: Due to character limits, shrink lengthy URL’s using bit.ly or another service. </li></ul>
    19. 19. Brand Yourself Keep branding and messaging consistent between offline, web & other social media properties
    20. 20. @NewSeasons Review Profile has website and descriptive bio Combination of responding to customers and providing news to all followers.
    21. 21. Twitter Search Be Ready to Answer Questions
    22. 22. Twitter Resources Newbies Guide to Twitter http://news.cnet.com/newbies-guide-to-twitter/ HootSuite http://hootsuite.com/ TweetBeep http://tweetbeep.com/ TweetLater http://www.tweetlater.com/ Twellow http://www.twellow.com/ Hashtags http://hashtags.org/ WeFollow http://wefollow.com/
    23. 23. Facebook Resources Inside Facebook http://www.insidefacebook.com Static Facebook Markup Language http://www.facebook.com/apps/application.php?id=4949752878&b&ref=pd
    24. 24. Q&A Hallie Janssen Anvil Media, Inc. [email_address] twitter.com/hallie_janssen www.anvilmediainc.com

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