2. Play
&
ssǝɔoɹd ǝɥʇ ǝƃuǝllɐɥɔ
Everything is a remix:
CREATIVITY & INNOVATION
3. What is Innovation?
It’s about looking at your customers
& seeing things from their viewpoint.
Not your own.
Innovation is a business affair.
It is about creating value by
challenging the culture and
”how we do things around here”.
6. CREATIVITY
Creativity is a generic term. It
is abstract and has no
reference to quality in regards Telling someone that we are going to have a creative
to a specific situation or task process implies nothing more than: ”We are going to
spend some time coming up with something new”
Creativity is not a goal in But, it should be:
itself, it´s the character of an
activity; it implies nothing ”We are going to come up with some shit that
more than an exploration really works.”
with the intention of creating
something new with some
kind of value.
Creativity is
not a talent.
Creativity is
a drive IMAGE BY MISTERBISSON
ON FLICKR.COM
7. Being UNIQUE has no
value in itself, unless it
gives the customer
something of value.
8. IMAGE BY SYNTECHIC FUTURE ON FLICKR.COMxt
two proble ms:
since all companys benchmark each other it
is all about the hammer and
if you think your only tool is a hammer, every
problem starts looking like a nail
9. Play
Creativity & Innovation &
”Please clap, and create the sound of thunder...
”...the interesting thing here though is that I asked a group of kids exactly the same question. Not one of you
got of your seat to think, right, how can I clap - maybe I can use other parts of my body to create extra
a single one of you thought about clapping in a slightly different way
sounds. Not
other than sitting in your seats there and using two hands”.
-Evelyn Glennie
10. Why didn't I think
of that? We hear this all too often.
For innovation to happen,
for ideas to come to life, there
Hello
I thought of that
needs to be a dramatic shift
in our mind set.
years ago, we just So, why is it so hard??
didn't have the
money/ the timing
wasn't right!
11. If you do not manage culture -
the culture manages you...
ent!
iffer
Don't let your environment Our mental maps narrows us!!
to be d
define your strategy... hard
It´s
Create a strategy that defines
your environment!
12.
13. We Need to Re-Think how
we run our companies & organisations.
14. copy transform
combine
Innovation &
Creativity
1% Idea >
99% Execution.
It is about ACTION. Creating what you can not see.
It is about CONNECTION. Connecting people and ideas
It is about DEVIATION. Forging new combinations.
18. 2 R&D?
Innovation can
happen anywhere.
anyone can do it, but not everyone is good at it.
19. 3
Innovation is a Team Sport
Operating inside silo’s is deadly. Collaborate.
20. 4
Innovation is never easy.
But it is always possible.
Step by step. Project by Project
Small ideas need room and time to grow
We need to see that we make progress
21. 5
Listen to ideas
Innovation Reward Bravery
relies on trust. Embrace Risk
Learn from Failure
22. We need
a better
recording
device.
Today we are getting better
and better at masuring what´s
easy to measure - not what´s
important.
What you measure gets done,
so what do you measure?
We need to understand what
really creates value and then IMAGE BY: MATT BLAZE ON FLICKR.COM
measure it evidence based.
23. 6
Just because
it works for
Google does
not mean it
will work for
you. Create an innovation
culture that fits.
24. 7
The Customer is not always
right, but they do sit at the
heart of all innovation.
25. 8
Finally:
Speed is Mission Critical
Fail Early
Fail Fast
Fail inexpensively
26. In the next 30 days, you can change
the world by doing just 3 things.
