Creativity and Innovation in
Technoprenuership
Sharifah Nur Syahidah binti Sayed
Abu Bakar
Siti Amirah binti Khirrudin

What is Creativity?

• (Lotherington,2008)
the merging of ideas which have not been merged
before.
• (Dorf and Byers, 2005)
The ability to use the imagination to develop new
ideas, new things or new solutions
• (Matherly & Goldsmith, 1985)
the generation of ideas that result in improved
efficiency or effectiveness of a system.
• (May, 1975)
the process of bringing something new into being.

What is Innovation?

• (Howell & Higgins, 1990)
The process by which entrepreneurs convert opportunities
into marketable ideas.
• (Drucker, 1985)
The specific instrument of entrepreneurs, the means by
which they exploit change as an opportunity for a
different business or a different service.
• Luecke and Katz (2003)
Innovation is the embodiment, combination, or synthesis
of knowledge in original, relevant, valued new products,
processes, or services.

Innovation And Creativity
All innovation begins with creative ideas.
Innovation is defined as the successful
implementation of creative ideas.
Creativity by individuals and teams is a
starting point for innovation.

Innovation VS Creativity
Creativity Innovation
Coming up with ideas Bringing the ideas to
life
Displayed by Occurs in the
individuals organizational and
social context.

Basic Type Of Innovation
• INVENTION : Totally new product , service or
process.
• EXTENSION : New use or different application
of an already existing product, service or process.
• DUPLICATION : Creative replication of an
existing concept.
• SYNTHESIS : Combination of existing concepts
and factors into a new formulation or use.

Types of Innovation
Supply Chain
Services Business
Model
Product Marketing
Type of
Innovation
Substantial
Organizational
Financial
Process

Product Innovation
Involves the introduction of a new good or service
that is new or substantially improved.
Might include improvements in functional
characteristics, technical abilities, ease of use, or
any other dimension.

History of mobile phone

Business Model Innovation
A method of doing business by which a
company can generate revenue to sustain itself
Informal and formal models that are used by
enterprises to represent various aspects of
business
Involves changing the way business is done in
terms of creating values.

Eg: Amazon.com

Marketing Innovation
Development of new marketing methods with
improvement in product design and
packaging, product promotion or pricing

Creativity Innovation
Can be found both in manufacturing and
service firms since they can, particularly
obviously at present, provide services to
customers.

Process Innovation
Involves the implementation of a new or
significantly improved production or delivery
method.

Process for Creative Solutions
Process Stage Steps
Objective Finding (identify the goal, wish or
challenge)
Fact Finding (gather the relevant data)
Explore the Challenge
Problem Finding (clarify the problems that
need to be solved in order to achieve the
goal)
Idea Finding (generate ideas to solve the
Generate Ideas
identified problem)
Solution Finding (move from idea to
Prepare for Action implementable solution)
Acceptance Finding (plan for action)

Creativity Technique
 PROBLEM REVERSAL.
 FORCED ANALOGY.
 ATTRIBUTE LISTING
 MIND MAPPING
 BRAINSTORMING
 LATERAL THINKING

How to promote Creativity and
Innovation in Business manegement
• Through education and training
• Get away from the office routinely as a team.
• Have a brainstorming session with open-ended questions.
• Reward new ideas/Recognize new thoughts/Celebrate success
• Encourage thinking time.
• Remove obstacles to innovative thought
• Be accessible.
• Welcome diversity of thoughts and opinions, even if they are
different than yours.

Block to Creativity and
Innovation
• Mindset
• Personal Blocks to Creativity
• Organizational Block Creativity

ANY QUESTION?

THE END
THANK YOU !