Innovation isn’t about a genius working in isolation. Good ideas are formed from a series of previously unconnected connections. So how do you increase your chances of making those connections to improve your fundraising?

1. Where do good fundraising
ideas come from?
Lucy Gower
Innovation and Development Manager
NSPCC
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2. This session
• What is innovation?
• Where good ideas come from
• Tools to generate fresh ideas
• How to make having ideas a habit
• Practice
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4. creativity
having the ability or power to
create: human beings are creative
animals
innovation
introducing something new –
actioning your idea
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5. Small fish
small steps

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8. Why is innovation
important in your fundraising?
• What’s in it for YOU?
• What’s in it for your ORGANISATION?
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9. Innovation is about a
long term strategy, its I think if you are seen to
about creating a be innovative you get
learning environment more opportunities to
for success in the long get involved with
term interesting projects
If we are going to do
the very best we can
for children, we need
to be more creative
with our fundraising
We work in a
competitive
I love going to idea industry, if we are
workshops, its not coming up
really energizing with new ideas
and fun! our competitors
will

10. What its not
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11. Where good ideas come from?
“a series of
previously
unconnected
connections”
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12. Connecting the dots
“it was impossible to
connect the dots
looking forward
when I was in
college.
But it was very, very
clear looking
backwards ten years
later.”

13. Making connections
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14. “Part of what made the Macintosh great
was that the people working on it were
musicians, and poets, and artists, and
zoologists, and historians who also
happened to be the best computer
scientists in the world.” Steve Jobs
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15. Dot connectors

16. Connections that give insight

19. How do you put a giraffe in a
refrigerator?

20. How do you put an elephant in a
refrigerator?

21. Making your own dots
How are you going to make more
connections or dots?
How are you going to gain insight about
your donors, prospects and volunteers?
How are you going to make this a habit?

22. "It's not enough to be busy. Ants are busy. What
are we busy about?" Ralph Waldo Emerson
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23. “If I had one hour to save the world,
I would spend the first 55 minutes
analysing the problem and then
5 minutes on the solutions”
Einstein
“Innovation is saying no
to 1,000 things”
Steve Jobs

24. The lion king is hosting an animal
conference. All the animals
attend…..
Except one. Which
animal does not
attend?

25. There is a river you must cross but it
is used by crocodiles. You do not
have a boat.
How do you
cross the
river?

26. Ideas sessions
1. Lots 5. Diverge
of new
connections
2. Generate a LOT of ideas
Critique and develop

27. “ A new idea is delicate. It can be
killed by a sneer or a yawn; it can
be stabbed to death by a joke, or
worried to death by a frown on the
right person’s brow”
Charles Brower

28. tools to generate fresh ideas
Break the rules
Ask What if?

34. Your challenge
You are marketers of shampoo
Find ways to sell more

35. Using What if? to get out of your
existing mindset
Step 1. What are the (unwritten) rules of
shampoo?
Step 2. Choose one and mess with it

36. tools to generate fresh ideas
Where in the world?
Where else is my challenge faced?
Swipe with glee

40. The F Word
“I have not failed. I've just found 10,000
ways that won't work.”
Thomas Edison
“To develop working ideas efficiently - I
try to fail as quickly as I can.”
Richard Feynman 1965 Nobel prize
winner
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42. “An ounce of practice is worth
more than tons of preaching”
Mahatma Gandhi
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45. “Attitude
is a little thing
that makes a
big difference.”
Winston Churchill

46. Where good fundraising ideas come
from
• Focus on your goal
• Trust yourself and your intuition
• Deliberately make connections
• Seek real insights
• Trust the connections you are making
• Be brave
• Do something

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49. Find out more
www.sofii.org
Where good ideas Steven Johnson
come from
Switch Chip and Dan Heath
Sticky Wisdom ?What if! The Innovation Company
The 4-hour work
week Tim Ferris
Business beyond
the Box John O’Keefe
Linchpin Seth Godin

50. Questions?
lucy@lucyinnovation.co.uk
@lucyinnovation
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