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Where do good fundraising
   ideas come from?

             Lucy Gower
Innovation and Development Manager
               NSPCC



                             ©lucyinnovation
This session

•   What is innovation?
•   Where good ideas come from
•   Tools to generate fresh ideas
•   How to make having ideas a habit
•   Practice



                                 ©lucyinnovation
creativity
having the ability or power to
create: human beings are creative
animals

innovation
introducing something new –
actioning your idea

                           ©lucyinnovation
Small fish




small steps
©lucyinnovation
©lucyinnovation
Why is innovation
 important in your fundraising?

• What’s in it for YOU?

• What’s in it for your ORGANISATION?



                               ©lucyinnovation
Innovation is about a
  long term strategy, its                  I think if you are seen to
     about creating a                        be innovative you get
  learning environment                       more opportunities to
 for success in the long                        get involved with
           term                               interesting projects


                       If we are going to do
                       the very best we can
                       for children, we need
                        to be more creative
                        with our fundraising
                                                      We work in a
                                                      competitive
I love going to idea                               industry, if we are
   workshops, its                                    not coming up
  really energizing                                  with new ideas
       and fun!                                     our competitors
                                                           will
What its not




               ©lucyinnovation
Where good ideas come from?


 “a series of
 previously
 unconnected
 connections”


                      © lucyinnovation
Connecting the dots
          “it was impossible to
             connect the dots
             looking forward
             when I was in
             college.

           But it was very, very
           clear looking
           backwards ten years
           later.”
Making connections




                     ©lucyinnovation
“Part of what made the Macintosh great
  was that the people working on it were
  musicians, and poets, and artists, and
  zoologists, and historians who also
  happened to be the best computer
  scientists in the world.” Steve Jobs



                                ©lucyinnovation
Dot connectors
Connections that give insight
How do you put a giraffe in a
       refrigerator?
How do you put an elephant in a
        refrigerator?
Making your own dots
   How are you going to make more
         connections or dots?

How are you going to gain insight about
 your donors, prospects and volunteers?

How are you going to make this a habit?
"It's not enough to be busy. Ants are busy. What
  are we busy about?" Ralph Waldo Emerson




                                     ©lucyinnovation
“If I had one hour to save the world,
 I would spend the first 55 minutes
   analysing the problem and then
      5 minutes on the solutions”
               Einstein

     “Innovation is saying no
         to 1,000 things”
            Steve Jobs
The lion king is hosting an animal
conference. All the animals
attend…..


Except one. Which
animal does not
attend?
There is a river you must cross but it
is used by crocodiles. You do not
have a boat.

How do you
cross the
river?
Ideas sessions

1.  Lots 5. Diverge
          of new
    connections
2. Generate a LOT of ideas
   Critique and develop
“ A new idea is delicate. It can be
  killed by a sneer or a yawn; it can
  be stabbed to death by a joke, or
  worried to death by a frown on the
  right person’s brow”
Charles Brower
tools to generate fresh ideas

      Break the rules
       Ask What if?
Your challenge


You are marketers of shampoo
   Find ways to sell more
Using What if? to get out of your
       existing mindset

Step 1. What are the (unwritten) rules of
  shampoo?



Step 2. Choose one and mess with it
tools to generate fresh ideas

Where in the world?

Where else is my challenge faced?

Swipe with glee
The F Word

“I have not failed. I've just found 10,000
ways that won't work.”
Thomas Edison

“To develop working ideas efficiently - I
try to fail as quickly as I can.”
Richard Feynman 1965 Nobel prize
winner

                                   ©lucyinnovation
©lucyinnovation
“An ounce of practice is worth
 more than tons of preaching”
       Mahatma Gandhi




                        ©lucyinnovation
©lucyinnovatio
“Attitude
 is a little thing
  that makes a
 big difference.”
Winston Churchill
Where good fundraising ideas come
             from
•   Focus on your goal
•   Trust yourself and your intuition
•   Deliberately make connections
•   Seek real insights
•   Trust the connections you are making
•   Be brave
•   Do something
©lucyinnovation
Find out more
                     www.sofii.org
Where good ideas Steven Johnson
come from
Switch                Chip and Dan Heath
Sticky Wisdom         ?What if! The Innovation Company
The 4-hour work
week                  Tim Ferris
Business beyond
the Box               John O’Keefe
Linchpin              Seth Godin
Questions?

lucy@lucyinnovation.co.uk
    @lucyinnovation




                     ©lucyinnovation

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Where good ideas come from

  • 1. Where do good fundraising ideas come from? Lucy Gower Innovation and Development Manager NSPCC ©lucyinnovation
  • 2. This session • What is innovation? • Where good ideas come from • Tools to generate fresh ideas • How to make having ideas a habit • Practice ©lucyinnovation
  • 3.
  • 4. creativity having the ability or power to create: human beings are creative animals innovation introducing something new – actioning your idea ©lucyinnovation
  • 8. Why is innovation important in your fundraising? • What’s in it for YOU? • What’s in it for your ORGANISATION? ©lucyinnovation
  • 9. Innovation is about a long term strategy, its I think if you are seen to about creating a be innovative you get learning environment more opportunities to for success in the long get involved with term interesting projects If we are going to do the very best we can for children, we need to be more creative with our fundraising We work in a competitive I love going to idea industry, if we are workshops, its not coming up really energizing with new ideas and fun! our competitors will
  • 10. What its not ©lucyinnovation
  • 11. Where good ideas come from? “a series of previously unconnected connections” © lucyinnovation
  • 12. Connecting the dots “it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.”
  • 13. Making connections ©lucyinnovation
  • 14. “Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.” Steve Jobs ©lucyinnovation
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  • 18.
  • 19. How do you put a giraffe in a refrigerator?
  • 20. How do you put an elephant in a refrigerator?
  • 21. Making your own dots How are you going to make more connections or dots? How are you going to gain insight about your donors, prospects and volunteers? How are you going to make this a habit?
  • 22. "It's not enough to be busy. Ants are busy. What are we busy about?" Ralph Waldo Emerson ©lucyinnovation
  • 23. “If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein “Innovation is saying no to 1,000 things” Steve Jobs
  • 24. The lion king is hosting an animal conference. All the animals attend….. Except one. Which animal does not attend?
  • 25. There is a river you must cross but it is used by crocodiles. You do not have a boat. How do you cross the river?
  • 26. Ideas sessions 1. Lots 5. Diverge of new connections 2. Generate a LOT of ideas Critique and develop
  • 27. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
  • 28. tools to generate fresh ideas Break the rules Ask What if?
  • 29.
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  • 32.
  • 33.
  • 34. Your challenge You are marketers of shampoo Find ways to sell more
  • 35. Using What if? to get out of your existing mindset Step 1. What are the (unwritten) rules of shampoo? Step 2. Choose one and mess with it
  • 36. tools to generate fresh ideas Where in the world? Where else is my challenge faced? Swipe with glee
  • 37.
  • 38.
  • 39.
  • 40. The F Word “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison “To develop working ideas efficiently - I try to fail as quickly as I can.” Richard Feynman 1965 Nobel prize winner ©lucyinnovation
  • 42. “An ounce of practice is worth more than tons of preaching” Mahatma Gandhi ©lucyinnovation
  • 43.
  • 45. “Attitude is a little thing that makes a big difference.” Winston Churchill
  • 46. Where good fundraising ideas come from • Focus on your goal • Trust yourself and your intuition • Deliberately make connections • Seek real insights • Trust the connections you are making • Be brave • Do something
  • 47.
  • 49. Find out more www.sofii.org Where good ideas Steven Johnson come from Switch Chip and Dan Heath Sticky Wisdom ?What if! The Innovation Company The 4-hour work week Tim Ferris Business beyond the Box John O’Keefe Linchpin Seth Godin
  • 50. Questions? lucy@lucyinnovation.co.uk @lucyinnovation ©lucyinnovation