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Creativity and Innovation - Creativity vs Innovation - الإبداع والابتكار - الإبداع ام الابتكار

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Creativity and Innovation - Creativity vs Innovation - الإبداع والابتكار - الإبداع ام الابتكار

  1. 1. Creativity and InnovationARCT 351CREATIVITY VS INNOVATION Creativity and Innovation - Dr. Yasser 1 Mahgoub
  2. 2. Creativity: Definitions What do we mean when we say someone is CREATIVE?
  3. 3. Introduction• Creativity consists of looking at situations from a different perspective• Most of us have a creative element, we are discouraged from using it• Creativity can be enhanced
  4. 4. Creativity: Definitions• Creativity as a process that leads to a creative product• Creativity as the ability to create art• Creativity as a particular skill or talent• Creativity as a type of intelligence• Creativity as a rich and complex association of cognitive elements• Creativity as unusual approaches to life and problems
  5. 5. The Creative Process• Accumulate background information and knowledge• Mental incubation - doing unrelated things• Develop several alternatives• Evaluate and implement• Not a short process
  6. 6. Types of creativity• Invention - the creation of a completely new product• Extension - expansion of an existing product or service• Synthesis - combining several products or services into something unique
  7. 7. Creativity and Innovation• Creativity – the ability to develop new ideas and to discover new ways of looking at problems and opportunities.• Innovation – the ability to apply creative solutions to problems or opportunities to enhance or to enrich people’s lives.
  8. 8. Creativity: How To Measure It? •Eminence: Cultural evaluation? •Productivity: Quantity of work created? •Psychological Tests: CQ tests?
  9. 9. Elements of Creativity• Unique (original)• Valued (useful)• Intent (purpose)• Continuance (implementation excellence)
  10. 10. Artistic Creativity & Scientific Creativity What is the difference, if any, between artistic creativity and scientific creativity?
  11. 11. Characteristics of Creative People• Bright, not brilliant• Good at idea generation• Positive self-image• Motivated by challenging problems• Sensitive to the world around them• Don’t make snap decisions• Flexible• Look for meaning and implications of problems
  12. 12. Increasing Personal Creativity• Read voraciously• Think in opposites• Look for new uses for old things• Draw and keep your idea in a file or notebook
  13. 13. Developing Creativity• Left side of brain: – rational – linear thought – mathematical – controls speech – analytical – controls right side of body
  14. 14. Developing Creativity (ctd)• Right side of the brain: – imaginative – lateral thought – creative – controls left side of body
  15. 15. Linear Creat ivit y (Logic/Knowledge) Focus Dept h Skills Hard Work Experience Lat eral Creat ivit y Growt h (Intuitive/Imagination)Breadt h I nnovat ion Uniqueness ExpansionAnalogies Out -of-t he-Box Non-Logic
  16. 16. 3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  17. 17. 3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  18. 18. Creativity and Innovation - Dr. Yasser 18 Mahgoub
  19. 19. Can We Learn to Be Creative? Yes!!By suspending conventional thinking long enough to consider new and different alternatives!
  20. 20. Creative Thinkers• Always ask, “Is there a better way?”• Challenge custom, routine, and tradition.• Are reflective.• Play mental games.• Realize that there may be more than one “right” answer.• See mistakes as pit stops on the way to success.
  21. 21. Tips for Enhancing Individual Creativity• Allow yourself to be creative• Give your mind fresh input every day• Keep a journal handy to record your thoughts and ideas• Read books on stimulating creativity• Take some time off
  22. 22. Barriers to Creativity• Searching for the one “right” answer• Focusing on “being logical”• Blindly following the rules• Constantly being practical• Viewing play as frivolous
  23. 23. Barriers to Creativity (continued)• Becoming overly specialized• Avoiding ambiguity• Fearing looking foolish• Fearing mistakes and failure• Believing that “I’m not creative”
  24. 24. Enhancing Individual Creativity• Allow yourself to be creative• Give your mind fresh input every day• Record your thoughts and ideas
  25. 25. The Creative ProcessPreparation Investigation TransformationIncubation Illumination Verification Implementation
  26. 26. HTTP://DOCUMENTARY.NET/EVERYTHI NG-IS-A-REMIX-PART-3-CREATIVITY/ Creativity and Innovation - Dr. Yasser 26 Mahgoub
  27. 27. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  28. 28. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  29. 29. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  30. 30. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  31. 31. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  32. 32. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  33. 33. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  34. 34. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  35. 35. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  36. 36. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  37. 37. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  38. 38. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  39. 39. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  40. 40. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  41. 41. What you see is not always what you think!
  42. 42. What you see is not always what you think!
  43. 43. What you see is not always what you think!3/12/2012 Architectural Design - Dr. Yasser Mahgoub
  44. 44. ENDCreativity and Innovation - Dr. Yasser 44 Mahgoub

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