"If you always think the way you've always thought,
you'll always get what you've always got."
Where do good new ideas come from ?
That’s simple…..from differences.
Creativity comes from unlikely juxta-positions.
The best way to maximize differences is to mix ages,
cultures and disciplines.
- Nicholas Negroponte, founder and director, MIT Media Lab
Forgetting…Forg tt ng.. F r get in g
The problem is never how to get new, innovative
thoughts into your mind, but how to get old ones
- Dee Hock, business visionary and creator of Visa
n s a re
About 70 per cent of the information we use
comes through our eyes.
Therefore you should develop your ability
to see things
make detailed observations.
For they are the materials
for future creative thinking.
unctions associated with hemispheric dominance includ
Left Brain Characteristics
Follows a logical pattern
Views time chronologically, hour by hour, day by day
Sees things as true or false, black or white
Holds short-term memory
Thinks critically, perhaps negatively, asks “why?”
• Follows intuitive hunches
• Creates patterns, without following a step-by-step process
• Is subjective
• Views time in a total sense—a lifetime, a career, a project
• Sees the “whole” rather than the details
• Thinks positively, unconstrained by preconceived ideas
• Asks “why not?” and breaks rules
Sternberg et al. defined creativity as the
“ability to produce work that that is novel (i.e.,original, unexpected),
high in quality, and appropriate (i.e.,useful, meets task constraints)”
“creativity as the production of something that is both new and truly
Creativity is a form of energy starting from "Nothing"
and generating great, original and unique values.
Creativity is generally accepted in cognitive psychology as
the capacity to perform mental work that leads to an
outcome both novel and applicable.
The latter part of the 20th century saw a considerable literature from
psychology on problem solving ability
the rise of psychometric tools to facilitate such measurements,
as well as studies of exceptional performance
related personality traits thought to contribute to creativity.
For the individual, creativity is important
in solving problems in daily life as well as in the workplace.
For society, creativity can lead to new movements in art
and design, inventions, and new scientific findings.
In recent years several reports have brought creativity to the fore as being vital
to the creation of new jobs and products, and therefore vital to the economic
well being and future development of any country’s economy
Develop Your Potential Beyond the Boundaries of Intelligence
Expand on your abilities.
Develop all of your potential!
Rapid Growth of Competition in Business and Industry
In a world of increasing complexity, change and competition, generating new ideas
and bringing them to market is now seen as the central task of corporate management.
Successful businesses are the ones that instill creativity throughout the organization.
Effective Use of Human Resources
Creativity is a human resource which exists in all organizations.
To survive in today's economy, it is imperative for an organization to nurture the creative
potential of its human resources.
Discover New and Better Ways to Solve Problems
More and more, the problems you face are complex and open-ended.
Knowledge alone isn't enough to reach innovative solutions.
Creative thinking skills are required.
Development of Society Creativity is a central factor in our ability to continue to
adapt to the changing environment. If a nation actively seeks to nurture creativity,
it will play a part in making history.
Builds on the Nature of Knowledge Creativity skills can assist an individual in
enhancing his or her knowledge base. Without creative thinking, an individual is
condemned to stay within the knowledge base as it is given.
Important Aspect of Mental Health
Individuals who are capable of incorporating creativity into their lives can enjoy the
experience of discovering, developing, and utilizing their many talents.
Skills relevant to creativity are also useful in coping with life's challenges.
There is no doubt, creative thinking is a critical life skill.
Growing Body of Interest
There is a growing body of literature that represents impressive progress in
understanding the nature of creativity.
Moreover, there have been a large number of national and international
conferences on creativity for over 50 years.
Builds on All Disciplines
Creativity is in all fields-from chemistry to engineering, education to computer
science, sociology to business.
Contributes to Effective Leadership
It is the application of creativity skills that distinguishes a manager who maintains
the status quo from a leader who supplies a new direction or vision.
By internalizing the spirit of creativity and the principles of creative problem
solving, an individual can be transformed into a change leader.
Enhance the Process of Learning
The nature of learning requires the use of skills associated with
creativity. educators adopt a creative approach to teaching are more
likely to deliver content and create a learning environment that develops
higher order thinking skills.
32 Traits of Creative People
2. not motivated by money
3. sense of destiny 17. ingenious
4. adaptable 18. energetic
5. tolerant of ambiguity 19. sense of humor
6. observant 20. self-actualizing
7. perceive world 21. self-disciplined
differently 22. self-knowledgeable
8. see possibilities 23. specific interests
9. question asker 24. divergent thinker
10. can synthesize 25. curious
correctly 26. open-ended
often intuitively 27. independent
11. able to fantasize 28. severely critical
12. flexible 29. non-conforming
13. fluent 30. confident
14. imaginative 31. risk taker
15. intuitive 32. persistent
Techniques for Creative Thinking
Applied Imagination - Question Summary
Six Thinking Hats
The Discontinuity Principle
Lotus Blossum Technique
In the realm of the senses
Use of drawing (from Robert McKim's Experiences in Visual Thinking
IdeaToons (by Michael Michalko) New!
NLP (Neuro-Linguistic Programming) Techniques
DO IT! method of Roger Olsen
Unconscious Problem Solving
A presentation by
Prof. P. Madar Valli,
Industrial Engineering Department , GIT,