The hardest thing to understand is why we can
understand anything at all - Albert Einstein

Creative
Thinking

"If you always think the way you've always thought,
you'll always get what you've always got."

Where do good new ideas come from ?
That’s simple…..from differences.
Creativity comes from unlikely juxta-positions.
The best way to maximize differences is to mix ages,
cultures and disciplines.
- Nicholas Negroponte, founder and director, MIT Media Lab

Forgetting…Forg tt ng.. F r get in g
The problem is never how to get new, innovative
thoughts into your mind, but how to get old ones
out.
- Dee Hock, business visionary and creator of Visa

Our pe
rceptio
n s a re
guided
by our
Values
Attitudes
Interests& Beliefs

Our ideas can enslave
or
l i b e r a t e
us.

Our
perceptions…
Beautiful Woman
before Mirror
or
Human Skull

The "whole is more than the sum of its parts" -- Gestalt Theory

Thinking Outside the Box ? ? ? ?
Thinking Outside the Box ? ? ? ?
Thinking Outside the Box ? ? ?
Thinking Outside the Box ? ? ? ?
Thinking Outside the Box ? ? ? ?
Thinking Outside the Box ? ? ? ?

The 9-dots problem.
Without lifting your pencil, draw four straight lines that connect
all 9 dots.

Exercises ???

Read the color….. Fast
…..fast

Read the color of the WORD ….. Fast
…..fast
blue
black
Green
Orange
Purple
Yellow

Read the color of the WORD ….. Fast
…..fast
? ? ? ? ? ? ? ?
Black orange blue pink black red ….blue
…blue

Results of Creative Thinking ……

If you really to touch someone, send them a letter
-Australia postal department

Denver Water Advertisement

YKM Bag

Harley Davidson

About 70 per cent of the information we use
comes through our eyes.

Therefore you should develop your ability
to see things
and
make detailed observations.
For they are the materials
for future creative thinking.

TEST ??
Left Brain
(anti-clock wise)
or
Right Brain
(clock-wise)

unctions associated with hemispheric dominance includ
Left Brain Characteristics
Follows a logical pattern
Is objective
Views time chronologically, hour by hour, day by day
Sees things as true or false, black or white
Seeks details
Holds short-term memory
Thinks critically, perhaps negatively, asks “why?”

Right Brain
Characteristics
• Follows intuitive hunches
• Creates patterns, without following a step-by-step process
• Is subjective
• Views time in a total sense—a lifetime, a career, a project
• Sees the “whole” rather than the details
• Thinks positively, unconstrained by preconceived ideas
• Asks “why not?” and breaks rules

What is
Creativity
?

“Creativity is thinking new, Innovation is doing new”

Definitions of
creativity
Sternberg et al. defined creativity as the
“ability to produce work that that is novel (i.e.,original, unexpected),
high in quality, and appropriate (i.e.,useful, meets task constraints)”
Rothenberg defined
“creativity as the production of something that is both new and truly
valuable”

Creativity is a form of energy starting from "Nothing"
and generating great, original and unique values.
Creativity is generally accepted in cognitive psychology as
the capacity to perform mental work that leads to an
outcome both novel and applicable.

The latter part of the 20th century saw a considerable literature from
psychology on problem solving ability
and
the rise of psychometric tools to facilitate such measurements,
as well as studies of exceptional performance
and
related personality traits thought to contribute to creativity.

For the individual, creativity is important
in solving problems in daily life as well as in the workplace.
For society, creativity can lead to new movements in art
and design, inventions, and new scientific findings.
In recent years several reports have brought creativity to the fore as being vital
to the creation of new jobs and products, and therefore vital to the economic
well being and future development of any country’s economy

tu dy
y s
W h
asons …
sol i d re
a re 12
Here

Develop Your Potential Beyond the Boundaries of Intelligence
Expand on your abilities.
Develop all of your potential!

Rapid Growth of Competition in Business and Industry
In a world of increasing complexity, change and competition, generating new ideas
and bringing them to market is now seen as the central task of corporate management.
Successful businesses are the ones that instill creativity throughout the organization.

Effective Use of Human Resources
Creativity is a human resource which exists in all organizations.
To survive in today's economy, it is imperative for an organization to nurture the creative
potential of its human resources.

Discover New and Better Ways to Solve Problems
More and more, the problems you face are complex and open-ended.
Knowledge alone isn't enough to reach innovative solutions.
Creative thinking skills are required.

Development of Society Creativity is a central factor in our ability to continue to
adapt to the changing environment. If a nation actively seeks to nurture creativity,
it will play a part in making history.

Builds on the Nature of Knowledge Creativity skills can assist an individual in
enhancing his or her knowledge base. Without creative thinking, an individual is
condemned to stay within the knowledge base as it is given.

Natural Human Phenomenon
Creativity is very democratic! Everyone has some, but to varying levels and degrees.
Furthermore, we know this ability can be enhanced.

Important Aspect of Mental Health
Individuals who are capable of incorporating creativity into their lives can enjoy the
experience of discovering, developing, and utilizing their many talents.
Skills relevant to creativity are also useful in coping with life's challenges.
There is no doubt, creative thinking is a critical life skill.

Growing Body of Interest
There is a growing body of literature that represents impressive progress in
understanding the nature of creativity.
Moreover, there have been a large number of national and international
conferences on creativity for over 50 years.

Builds on All Disciplines
Creativity is in all fields-from chemistry to engineering, education to computer
science, sociology to business.

Contributes to Effective Leadership
It is the application of creativity skills that distinguishes a manager who maintains
the status quo from a leader who supplies a new direction or vision.
By internalizing the spirit of creativity and the principles of creative problem
solving, an individual can be transformed into a change leader.

Enhance the Process of Learning
The nature of learning requires the use of skills associated with
creativity. educators adopt a creative approach to teaching are more
likely to deliver content and create a learning environment that develops
higher order thinking skills.

32 Traits of Creative People
1. sensitive
2. not motivated by money
3. sense of destiny 17. ingenious
4. adaptable 18. energetic
5. tolerant of ambiguity 19. sense of humor
6. observant 20. self-actualizing
7. perceive world 21. self-disciplined
differently 22. self-knowledgeable
8. see possibilities 23. specific interests
9. question asker 24. divergent thinker
10. can synthesize 25. curious
correctly 26. open-ended
often intuitively 27. independent
11. able to fantasize 28. severely critical
12. flexible 29. non-conforming
13. fluent 30. confident
14. imaginative 31. risk taker
15. intuitive 32. persistent
16. original

Creativity Techniques

Techniques for Creative Thinking
Random Input
Problem Reversal
Ask Questions
Applied Imagination - Question Summary
Lateral Thinking
Six Thinking Hats
The Discontinuity Principle
Checklists
Brainstorming
Forced Relationships/Analogy
Attribute Listing
Morphological Analysis
Imitation
Mindmapping
Storyboarding
Synectics
Metaphorical thinking
Lotus Blossum Technique
In the realm of the senses
Use of drawing (from Robert McKim's Experiences in Visual Thinking
IdeaToons (by Michael Michalko) New!
NLP (Neuro-Linguistic Programming) Techniques
Assumption Smashing
DO IT! method of Roger Olsen
LARC Method
Unconscious Problem Solving

A presentation by
Prof. P. Madar Valli,
Industrial Engineering Department , GIT,
GITAM University
Viskahpatnam-530045
India