"If you always think the way youve always thought, youll always get what youve always got."
Where do good new ideas come from ?That’s simple…..from differences.Creativity comes from unlikely juxta-positions.The best way to maximize differences is to mix ages,cultures and disciplines. - Nicholas Negroponte, founder and director, MIT Media Lab
Forgetting…Forg tt ng.. F r get in gThe problem is never how to get new, innovativethoughts into your mind, but how to get old onesout. - Dee Hock, business visionary and creator of Visa
Our pe rceptio n s a re guided by our Values Attitudes Interests& Beliefs
About 70 per cent of the information we usecomes through our eyes.
Therefore you should develop your ability to see things and make detailed observations. For they are the materials for future creative thinking.
TEST ?? Left Brain(anti-clock wise) or Right Brain (clock-wise)
unctions associated with hemispheric dominance includ Left Brain Characteristics Follows a logical pattern Is objective Views time chronologically, hour by hour, day by day Sees things as true or false, black or white Seeks details Holds short-term memory Thinks critically, perhaps negatively, asks “why?”
Right Brain Characteristics• Follows intuitive hunches• Creates patterns, without following a step-by-step process• Is subjective• Views time in a total sense—a lifetime, a career, a project• Sees the “whole” rather than the details• Thinks positively, unconstrained by preconceived ideas• Asks “why not?” and breaks rules
“Creativity is thinking new, Innovation is doing new”
Definitions of creativitySternberg et al. defined creativity as the“ability to produce work that that is novel (i.e.,original, unexpected),high in quality, and appropriate (i.e.,useful, meets task constraints)”Rothenberg defined“creativity as the production of something that is both new and trulyvaluable”
Creativity is a form of energy starting from "Nothing"and generating great, original and unique values.Creativity is generally accepted in cognitive psychology asthe capacity to perform mental work that leads to anoutcome both novel and applicable.
The latter part of the 20th century saw a considerable literature frompsychology on problem solving ability andthe rise of psychometric tools to facilitate such measurements,as well as studies of exceptional performance andrelated personality traits thought to contribute to creativity.
For the individual, creativity is importantin solving problems in daily life as well as in the workplace.For society, creativity can lead to new movements in artand design, inventions, and new scientific findings.In recent years several reports have brought creativity to the fore as being vitalto the creation of new jobs and products, and therefore vital to the economicwell being and future development of any country’s economy
Develop Your Potential Beyond the Boundaries of Intelligence Expand on your abilities. Develop all of your potential!
Rapid Growth of Competition in Business and Industry In a world of increasing complexity, change and competition, generating new ideasand bringing them to market is now seen as the central task of corporate management.Successful businesses are the ones that instill creativity throughout the organization.
Effective Use of Human ResourcesCreativity is a human resource which exists in all organizations.To survive in todays economy, it is imperative for an organization to nurture the creativepotential of its human resources.
Discover New and Better Ways to Solve Problems More and more, the problems you face are complex and open-ended. Knowledge alone isnt enough to reach innovative solutions. Creative thinking skills are required.
Development of Society Creativity is a central factor in our ability to continue toadapt to the changing environment. If a nation actively seeks to nurture creativity,it will play a part in making history.
Builds on the Nature of Knowledge Creativity skills can assist an individual in enhancing his or her knowledge base. Without creative thinking, an individual is condemned to stay within the knowledge base as it is given.
Natural Human PhenomenonCreativity is very democratic! Everyone has some, but to varying levels and degrees.Furthermore, we know this ability can be enhanced.
Important Aspect of Mental HealthIndividuals who are capable of incorporating creativity into their lives can enjoy theexperience of discovering, developing, and utilizing their many talents.Skills relevant to creativity are also useful in coping with lifes challenges.There is no doubt, creative thinking is a critical life skill.
Growing Body of Interest There is a growing body of literature that represents impressive progress in understanding the nature of creativity. Moreover, there have been a large number of national and international conferences on creativity for over 50 years.
Builds on All Disciplines Creativity is in all fields-from chemistry to engineering, education to computer science, sociology to business.
Contributes to Effective Leadership It is the application of creativity skills that distinguishes a manager who maintains the status quo from a leader who supplies a new direction or vision. By internalizing the spirit of creativity and the principles of creative problem solving, an individual can be transformed into a change leader.
Enhance the Process of LearningThe nature of learning requires the use of skills associated withcreativity. educators adopt a creative approach to teaching are morelikely to deliver content and create a learning environment that developshigher order thinking skills.
32 Traits of Creative People1. sensitive2. not motivated by money3. sense of destiny 17. ingenious4. adaptable 18. energetic5. tolerant of ambiguity 19. sense of humor6. observant 20. self-actualizing7. perceive world 21. self-disciplineddifferently 22. self-knowledgeable8. see possibilities 23. specific interests 9. question asker 24. divergent thinker10. can synthesize 25. curiouscorrectly 26. open-ended often intuitively 27. independent11. able to fantasize 28. severely critical12. flexible 29. non-conforming13. fluent 30. confident14. imaginative 31. risk taker15. intuitive 32. persistent16. original
Techniques for Creative ThinkingRandom InputProblem ReversalAsk QuestionsApplied Imagination - Question SummaryLateral ThinkingSix Thinking HatsThe Discontinuity PrincipleChecklistsBrainstormingForced Relationships/AnalogyAttribute ListingMorphological AnalysisImitationMindmappingStoryboardingSynecticsMetaphorical thinkingLotus Blossum TechniqueIn the realm of the sensesUse of drawing (from Robert McKims Experiences in Visual ThinkingIdeaToons (by Michael Michalko) New!NLP (Neuro-Linguistic Programming) TechniquesAssumption SmashingDO IT! method of Roger OlsenLARC MethodUnconscious Problem Solving
A presentation byProf. P. Madar Valli,Industrial Engineering Department , GIT,GITAM UniversityViskahpatnam-530045India