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Creativity
   and
Innovation
  BY:- BABASAB PATIL
WHAT IS Creativity            ?
   Creativity is a mental process involving the
    generation of new ideas or concepts, or new
    associations of the creative mind between
    existing ideas or concepts.

   An alternative conception of creativity is that it
    is simply the act of making something new.
Need of Creativity


   Creativity can be used when confronted
    with a decision making problem.
   People differ in their inherent creativity.
   To over come from routine.
What is innovation
 Innovation is about creating value and
  increasing efficiency, and therefore
  growing your business.
 "Without innovation, new products, new

  services, and new ways of doing business
  would never       emerge,     and     most
  organizations would be forever stuck doing
  the same old things the same old way.”
Thomas Edison



“I have not failed, I’ve just found 10,000
         ways that won’t work”.
                                        5
How innovative are you?

   Remove three sticks to leave four
Distinguishing between
creativity and innovation

 Creativity is typically used to refer
  to the act of producing new ideas,
  approaches or actions.
 Innovation is the process of both
  generating    and applying such
  creative ideas in some specific
  context.
Distinguishing between creativity and
     innovation
   In the context of an organization, therefore, the term
    innovation is often used to refer to the entire process
    by which an organization generates creative new ideas
    and converts them into novel, useful and viable
    commercial products, services, and business practices.
   While   the   term    creativity is reserved to apply
    specifically to the generation of novel ideas by
    individuals or groups, as a necessary step within the
    innovation process.
Distinguishing between
    creativity and innovation

   innovation "begins with creative ideas,„
   "...creativity by individuals and teams is a
    starting point for innovation; the first is a
    necessary but not sufficient condition for
    the second.„
Distinguishing between
     creativity and innovation
   Alternatively, there is no real difference
                        <




    between these terms, as creativity is both
    novel and appropriate (which implies
                              <,,




    successful application).
   It seems that creativity is preferred in
    art contexts whereas innovation in
    business ones.
Obstacles to Work
              Creativity
 ORGANIZATIONAL IMPEDIMENTS such as internal
 political problems, harsh criticism of new ideas,
 destructive internal competition, avoidance of risk and
 overemphasis on the status quo

 WORKLOAD      PRESSURES      such   as   extreme     time

 pressure, unrealistic expectations, or distractions
components of creativity &
innovation
             Intrinsic
          task motivation

         Creative thinking
               skill


    Expertise is the foundation
       for all creative work
Determinants of Organisational
       Creativity and Innovation (AIC)

                                                     Leadership Style
Organizacional Climate


                         Organisational Innovation



                                                       Resources & Skills
Organisational Culture

                                      Structure & Systems




                                                                    13
Components of Individual Creativity



                               Creativity
      Expertise                  Skills


                   C
                   Intrinsic
                  Motivation


                                            14
Organisation
Creativity             Building
                       Trusting
                     Relationships




                        Success             Creating
         Increasing
                                          the Future
         Energy &
         Effectiveness Initiative
                                       Innovation &
         Under Pressure
                                    Unique Potential



                                                 15
Innovation within the
         organization depends upon:
   Organizational Motivation – the basic orientation of the
    organization toward innovation; shared vision; providing
    rewards and recognition; lack of internal politics, and lack
    of overemphasis on the status quo.

   Resources – everything the organization has available to
    aid in the area targeted for innovation, including time,
    funding, information and materials.


                                                           16
Cont..

   Management Practices – allowing freedom and
    autonomy in the practice of work; providing
    challenge; specifying clear strategic goals and
    forming work teams comprised of individuals
    with diverse skills and perspectives.
Thinking provides
knowledge, Knowledge
   makes you great.
THANK U

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Crevativty & innovation ppt mba

  • 1. Creativity and Innovation BY:- BABASAB PATIL
  • 2. WHAT IS Creativity ?  Creativity is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.  An alternative conception of creativity is that it is simply the act of making something new.
  • 3. Need of Creativity  Creativity can be used when confronted with a decision making problem.  People differ in their inherent creativity.  To over come from routine.
  • 4. What is innovation  Innovation is about creating value and increasing efficiency, and therefore growing your business.  "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.”
  • 5. Thomas Edison “I have not failed, I’ve just found 10,000 ways that won’t work”. 5
  • 6. How innovative are you?  Remove three sticks to leave four
  • 7. Distinguishing between creativity and innovation  Creativity is typically used to refer to the act of producing new ideas, approaches or actions.  Innovation is the process of both generating and applying such creative ideas in some specific context.
  • 8. Distinguishing between creativity and innovation  In the context of an organization, therefore, the term innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices.  While the term creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process.
  • 9. Distinguishing between creativity and innovation  innovation "begins with creative ideas,„  "...creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second.„
  • 10. Distinguishing between creativity and innovation  Alternatively, there is no real difference < between these terms, as creativity is both novel and appropriate (which implies <,, successful application).  It seems that creativity is preferred in art contexts whereas innovation in business ones.
  • 11. Obstacles to Work Creativity  ORGANIZATIONAL IMPEDIMENTS such as internal political problems, harsh criticism of new ideas, destructive internal competition, avoidance of risk and overemphasis on the status quo  WORKLOAD PRESSURES such as extreme time pressure, unrealistic expectations, or distractions
  • 12. components of creativity & innovation Intrinsic task motivation Creative thinking skill Expertise is the foundation for all creative work
  • 13. Determinants of Organisational Creativity and Innovation (AIC) Leadership Style Organizacional Climate Organisational Innovation Resources & Skills Organisational Culture Structure & Systems 13
  • 14. Components of Individual Creativity Creativity Expertise Skills C Intrinsic Motivation 14
  • 15. Organisation Creativity Building Trusting Relationships Success Creating Increasing the Future Energy & Effectiveness Initiative Innovation & Under Pressure Unique Potential 15
  • 16. Innovation within the organization depends upon:  Organizational Motivation – the basic orientation of the organization toward innovation; shared vision; providing rewards and recognition; lack of internal politics, and lack of overemphasis on the status quo.  Resources – everything the organization has available to aid in the area targeted for innovation, including time, funding, information and materials. 16
  • 17. Cont..  Management Practices – allowing freedom and autonomy in the practice of work; providing challenge; specifying clear strategic goals and forming work teams comprised of individuals with diverse skills and perspectives.