Creative Problems

Do not Succumb to Logic

Have no “one right answer”

And have too many wrong answers

They are a bit like jokes – you often do not
find out how good they really are until
after you have tried them out

So how do we
find the
solutions to
these tricky
challenges?

Use Creativity!

A Creative Solution

Is “new” - else its not creative!

Is “useful” - solves the problem

Is “feasible” - in the real world

But where is Creativity in an
organization?

Is it in its People?

Is it in the Innovation Processes?

Is it in the Products / Services /
Business Models?

Better have in all of them!

Why?

Because, in a Flat World

Innovation will keep you on the map!

Because, Hard work

& Low Cost
Are no longer enough ...

Remember:
Intellectual Arbitrage
is here to stay!

Creativity by individuals and teams
is a starting point for innovation;

Creativity is a necessary
but not sufficient
condition for Innovation.

Also, Invention is required for
Innovation to take place.

Invention is a new idea that is
turned into a tangible outcome.

OTOH, Innovation is the conversion of
a new idea into revenues & profits.

Collate
Create
Commercialize
 Collect & collate Ideas
 Engage complete business ecosystem
 Filter the collated ideas
 Sponsor
 Prototyping / PoC
 SLDC / Project Management
 Implementation
 Go To Market
 Social Marketing
C3
Innovation Methodology
(C) Cognizant Technology Solutions [Solutions & Innovations Group, CSP]

Are you ready to Innovate?

Start firing!

A, Prem (104888)
prem.a@cognizant.com