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Creative Thinking Presentation

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Creative Thinking
Creative Thinking
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Creative Thinking Presentation

  1. 1. Business Plan 23/10/2009 Colin GODEFROY Nadia LASFAR
  2. 2. Summary I. Critical Thinking II. Creative Thinking III. Creative Methods IV. Creative Thinking Techniques V. Brainstorming VI. Ideas Generating Questions VII. Checklists VIII. Block Busting Techniques
  3. 3. Life isn’t about finding yourself. Life is about creating yourself. (unkown)
  4. 4. Look at problems from a fresh perspective to find unorthodox solutions
  5. 5. ? There are six eggs in the basket. Six people each take one of the eggs. How can it be that one egg is left in the basket?
  6. 6. Critical Thinking What we learnt in formal education Emphasizes the skills of analysis Follow a logical argument Eliminate the incorrect paths and focus on the correct one.
  7. 7. When is it useful to be creative? Businesses are facing deep changes Globalization EVERYWHERE Competition EVERYWHEN ➔ Key to the success of a business
  8. 8. Creative Thinking Developped by Edward de Bono in his book «The Mechanism of Mind» Focuses on exploring ideas, Generates possibilities, Looks for many right answers rather than just one.
  9. 9. Creativity Everyone has substantial creative ability. An Ability: To generate new ideas by combining, changing, or reapplying existing ideas. An Attitude: The ability to accept change A Process: The creative person knows that there is always room for improvement.
  10. 10. Characteristics of the Creative Person curious seeks problems enjoys challenge optimistic able to suspend judgment imaginative sees problems as opportunities doesn't give up easily
  11. 11. Creative Methods
  12. 12. Evolution Every problem that has been solved can be solved again in a better way.
  13. 13. Synthesis Two or more existing ideas are combined into a third, new idea. + =
  14. 14. Revolution Sometimes the best new idea is a completely different one. ≠
  15. 15. Reapplication Look at something old in a new way.
  16. 16. Changing Direction The goal is to solve the problem, not to implement a particular solution.
  17. 17. Negatives attitudes that block creativity Oh no, a problem! It can't be done. I can't do it. But I'm not creative. What will people think? I might fail.
  18. 18. But remember... There is never one good solution... There are always solutions.
  19. 19. Creative Thinking TECHNIQUES
  20. 20. Brainstorming Idea Generating Questions Checklists
  21. 21. Brainstorming Basic Guidenlines Suspend judgment: This is the most important rule. No critical comments are allowed. Evaluation is to be reserved for later. Think Freely Practical ideas often come from impractical, impossible ones. Some "wild" ideas turn out to be practical, too. Tag On Improve, modify, build on the ideas of others. Quantities of ideas is important Alex Osborn Generate a large stock of ideas so that later they can be sifted through.
  22. 22. Practical Methodology Choose a recorder Organize the chaos Keep the session relaxed and playful. Limit the session. Variations: Stop and Go. Sequencing.
  23. 23. Ideas Generating Questions The Journalistic Six Historical Examination Who? (Actor or Agent) Essence. What? (Act) Origin. When? (Time or Timing) Purpose. Where? (Scene or Source) Import Why? (Purpose) Reputation. How? (Agency or Method)
  24. 24. Checklists The Five Senses Human Needs Aristotle's Categories Physical Attributes
  25. 25. Block Busting Techniques Uses For Improvements to What-Iffing Attribute Analysis Morphological Analysis Manipulative Verbs Reversal. Analogy and Metaphor. Trigger Concepts.
  26. 26. Are you a creative thinker ? ? There are six eggs in the basket. Six people each take one of the eggs. How can it be that one egg is left in the basket?
  27. 27. Are you a creative thinker? ! The last person took the basket with the last egg still inside!
  28. 28. Sources
  29. 29. Thank you for your attention