Twitter Tactics to Grow Your Business

1,017
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,017
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Twitter Tactics to Grow Your Business

  1. 1. Tactics to Grow Your Business Presenter: Gloria Rand SEO Copywriter & Social Media Consultant
  2. 2. Overview <ul><li>Getting started </li></ul><ul><li>Best practices </li></ul><ul><li>Time-saving tools </li></ul><ul><li>Special Offer! </li></ul>
  3. 3. Twitter Stats <ul><li>100 million global users, 50% log in every day </li></ul><ul><li>53% of people on Twitter recommend companies or their products in their tweets. </li></ul><ul><li>67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook </li></ul>
  4. 4. Set up Profile <ul><li>Create username </li></ul><ul><ul><li>Full Name -- @JaneDoe </li></ul></ul><ul><ul><li>Variation -- @JaneD </li></ul></ul><ul><ul><li>Your Name & Company Name -- @CompanyJane </li></ul></ul><ul><ul><li>Your Name & Industry -- @MarketingJane </li></ul></ul>
  5. 5. Set up Profile Use keywords in bio to attract like-minded followers
  6. 6. Set up Profile For best results: Use a photo instead of a logo
  7. 7. Customize Profile
  8. 8. Customize Profile
  9. 9. Start Tweeting <ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Direct Messages Ex. D @username </li></ul></ul><ul><ul><li>Sending messages: Hello @username, not @username Hello… </li></ul></ul>
  10. 10. Start Tweeting <ul><li>Join the conversation </li></ul><ul><ul><li>Use hashtags </li></ul></ul><ul><ul><li>Ex. #eventprofs </li></ul></ul>
  11. 11. Best Practices <ul><li>Retweet other people’s tweets </li></ul>
  12. 12. Best Practices <ul><li>Retweet other people’s tweets </li></ul><ul><ul><li>Add value! </li></ul></ul>
  13. 13. Best Practices <ul><li>Search for people to follow </li></ul><ul><ul><li>Use Twitter’s “Who to Follow” feature </li></ul></ul>
  14. 14. Best Practices <ul><li>Search for people to follow </li></ul><ul><ul><li>Twitter.com/search - advanced </li></ul></ul>
  15. 15. Best Practices <ul><li>Follow people your followers are following </li></ul><ul><ul><li>Look at @ replies for clues </li></ul></ul>
  16. 16. Best Practices <ul><li>Follow thought leaders & bloggers </li></ul><ul><li>Collect people’s Twitter names at events </li></ul><ul><li>Follow hashtags at events </li></ul>
  17. 17. Best Practices <ul><li>Don’t follow too many people at once </li></ul><ul><ul><li>Follow no more than 25-50 per day </li></ul></ul><ul><ul><li>Give followers time to follow back </li></ul></ul>
  18. 18. Best Practices <ul><li>Follow Friday - #FF </li></ul><ul><ul><li>Highlight followers, include positive comments </li></ul></ul><ul><ul><li>Thank people who mention you in a #FF </li></ul></ul><ul><ul><li>tweet </li></ul></ul>
  19. 19. Best Practices <ul><li>Interact w/people you follow, who haven’t followed you back </li></ul>
  20. 20. Best Practices <ul><li>Interact w/people you follow, who haven’t followed you back </li></ul><ul><li>Automation is NOT your friend </li></ul><ul><ul><li>Send “personal” welcome message </li></ul></ul>
  21. 21. Best Practices <ul><li>Interact w/people you follow, who haven’t followed you back </li></ul><ul><li>Automation is NOT your friend </li></ul><ul><ul><li>Send “personal” welcome message </li></ul></ul><ul><li>Include Twitter username in email, icons on website, blog </li></ul>
  22. 22. <ul><li>Marketing Strategies </li></ul>
  23. 23. Marketing Strategies <ul><li>Drive people to your website, Facebook page </li></ul><ul><ul><li>Tweet blog articles, ebooks & webinars </li></ul></ul>
  24. 24. Marketing Strategies <ul><li>Drive people to your website, Facebook page </li></ul><ul><ul><li>Tweet blog articles, ebooks & webinars </li></ul></ul><ul><li>Monitor brand with Twitter search </li></ul><ul><ul><li>Provide solutions </li></ul></ul>
  25. 25. Marketing Strategies <ul><li>Set up RSS feed in Google Reader </li></ul><ul><ul><li>Type in twitter.com/username under “add sub” </li></ul></ul>
  26. 26. Marketing Strategies <ul><li>Save positive tweets under Favorites tab as testimonials </li></ul>
  27. 27. Marketing Strategies <ul><li>Promote new tools </li></ul><ul><li>Establish yourself as thought leader by posting resources & tips related to your industry </li></ul>
  28. 28. <ul><li>Lead Gen Strategies </li></ul>
  29. 29. Lead Gen Strategies <ul><li>Create dedicated Twitter landing page </li></ul>
  30. 30. Lead Gen Strategies <ul><li>Create dedicated Twitter landing page </li></ul><ul><ul><li>Special page on website just for Twitter followers </li></ul></ul><ul><ul><li>Use that URL in Twitter profile </li></ul></ul>
  31. 31. Lead Gen Strategies <ul><li>Create dedicated Twitter landing page </li></ul><ul><ul><li>Special page on website just for Twitter followers </li></ul></ul><ul><ul><li>Use that URL in Twitter profile </li></ul></ul><ul><li>Tweet links to landing pages </li></ul>
  32. 32. Lead Gen Strategies <ul><li>Create dedicated Twitter landing page </li></ul><ul><ul><li>Special page on website just for Twitter followers </li></ul></ul><ul><ul><li>Use that URL in Twitter profile </li></ul></ul><ul><li>Tweet links to landing pages </li></ul><ul><li>Monitor industry terms with Twitter search </li></ul>
  33. 33. Lead Gen Strategies <ul><li>Create dedicated Twitter landing page </li></ul><ul><ul><li>Special page on website just for Twitter followers </li></ul></ul><ul><ul><li>Use that URL in Twitter profile </li></ul></ul><ul><li>Tweet links to landing pages </li></ul><ul><li>Monitor industry terms with Twitter search </li></ul><ul><li>Participate in Twitter chats </li></ul>
  34. 34. Lead Gen Strategies <ul><li>Create dedicated Twitter landing page </li></ul><ul><ul><li>Special page on website just for Twitter followers </li></ul></ul><ul><ul><li>Use that URL in Twitter profile </li></ul></ul><ul><li>Tweet links to landing pages </li></ul><ul><li>Monitor industry terms with Twitter search </li></ul><ul><li>Participate in Twitter chats </li></ul><ul><li>Connect blog to Twitter </li></ul>
  35. 35. <ul><li>Public Relations </li></ul>
  36. 36. Public Relations <ul><li>Find influencers </li></ul><ul><ul><li>Tweetgrader.com </li></ul></ul><ul><ul><li>MuckRack.com </li></ul></ul><ul><ul><li>JournalistTweets.com </li></ul></ul>
  37. 37. Public Relations <ul><li>Find influencers </li></ul><ul><ul><li>Tweetgrader.com </li></ul></ul><ul><ul><li>MuckRack.com </li></ul></ul><ul><ul><li>JournalistTweets.com </li></ul></ul><ul><li>Develop relationships </li></ul>
  38. 38. Public Relations <ul><li>Find influencers </li></ul><ul><ul><li>Tweetgrader.com </li></ul></ul><ul><ul><li>MuckRack.com </li></ul></ul><ul><ul><li>JournalistTweets.com </li></ul></ul><ul><li>Develop relationships </li></ul><ul><li>Send tips, resources </li></ul>
  39. 39. Public Relations <ul><li>Send direct message to reporters </li></ul><ul><ul><li>Only works if they’re following you </li></ul></ul>
  40. 40. Public Relations <ul><li>Send direct message to reporters </li></ul><ul><li>Check reporter activity before sending tweet </li></ul>
  41. 41. <ul><li>Customer Service </li></ul>
  42. 42. Customer Service <ul><li>Respond to concerns – quickly! </li></ul>
  43. 43. Customer Service <ul><li>Respond to concerns </li></ul><ul><li>Update customers about downtime </li></ul>
  44. 44. Customer Service <ul><li>Respond to concerns </li></ul><ul><li>Update customers about downtime </li></ul><ul><li>Follow back all who follow company account </li></ul>
  45. 45. Customer Service <ul><li>Respond to concerns </li></ul><ul><li>Update customers about downtime </li></ul><ul><li>Follow back all who follow company account </li></ul><ul><li>Do NOT send automatic direct message to new followers </li></ul>
  46. 46. <ul><li>Social Search </li></ul>
  47. 47. Social Search <ul><li>Use keywords in tweets </li></ul><ul><ul><li>Research Google Adwords, Wordtracker.com </li></ul></ul>
  48. 48. Social Search <ul><li>Ask for Retweets </li></ul>Source: Dan Zarrella/Hubspot Blog
  49. 49. Social Search <ul><li>Write compelling blog titles </li></ul><ul><ul><li>Include keywords! </li></ul></ul><ul><ul><li>Ex. “5 Ways to Write Twitter Posts that get Retweeted” </li></ul></ul>
  50. 50. <ul><li>Time-Saving Tools </li></ul>
  51. 51. Time-Saving Tools
  52. 52. Schedule tweets Monitor tweets
  53. 53. Track Results
  54. 54. Track Results
  55. 55. Track Results
  56. 56. Bufferapp.com
  57. 57. Bufferapp Analytics # Retweets Clicks Reach
  58. 58. Crowdbooster.com
  59. 59. Crowdbooster.com
  60. 60. Look what’s in store…
  61. 61. Special Offer <ul><li>Create a Twitter Profile with custom background & keyword-rich bio </li></ul><ul><ul><li>Reg. Price $100 </li></ul></ul><ul><ul><li>Webinar Price: $69* </li></ul></ul><ul><li>Email: [email_address] </li></ul><ul><ul><li>Subject: Twitter Profile </li></ul></ul><ul><ul><li>*Limited time offer! Expires 10/13/11 </li></ul></ul>
  62. 62. Questions? Ask Gloria! <ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>http://www.gloriarand.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @GloriaRand </li></ul><ul><li>Facebook: GloriaRandCopywriter </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×