Take Control of Your Website: Putting Wordpress to Work for You


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  • Take Control of Your Website: Putting Wordpress to Work for You

    1. 1. GEN34 : Take Control of Your Website: Putting Wordpress to Work for You Amanda O’Brien
    2. 2. CPE Credit <ul><li>In order to receive CPE credit for this session you must be present for the entire session. </li></ul><ul><ul><li>Session code: <Presenter enter session code here> </li></ul></ul><ul><ul><li>Recommended CPE credit = 1 <Presenter changes this to 1 for 60 min sessions, 1.5 for 90 min sessions, 1.5 for 75 min sessions and 2 for 120 min sessions> </li></ul></ul><ul><ul><li>Delivery Method = Group Live </li></ul></ul><ul><ul><li>Field of Study = Specialized Knowledge and Applications </li></ul></ul><ul><li>Visit the Continuing Professional Education kiosks to enter CPE credit during the conference. </li></ul>
    3. 3. Introduction <ul><li>This presentation will be available online after the conference. You will receive an email for the Insights session Website approximately 4 weeks after Insights. </li></ul><ul><li>[email_address] Booth 517 </li></ul>Amanda O’Brien VP of Marketing Hall Web Services
    4. 4. Learning Objectives <ul><li>After participating in this session, you will be able to: </li></ul><ul><ul><li>Know the benefits of a CMS/Wordpress website </li></ul></ul><ul><ul><li>How much content your website needs </li></ul></ul><ul><ul><li>How to customize your Wordpress site </li></ul></ul><ul><ul><li>Important Plugins to make your site work for you </li></ul></ul>
    5. 5. Benefits of a Wordpress site <ul><li>Easy to use </li></ul><ul><li>Each entry is a new page </li></ul><ul><li>Great for SEO </li></ul><ul><li>Categorizes information </li></ul><ul><li>No need for web developer to update content </li></ul><ul><li>Great compliment to a business website </li></ul><ul><li>Can be skinned to look like your website </li></ul>Photo credit: http://www.flickr.com/photos/joeltelling/292642699/
    6. 6. Other Popular CMS Systems <ul><li>Joomla </li></ul><ul><ul><li>Open source </li></ul></ul><ul><ul><li>Great for designers </li></ul></ul><ul><li>Drupal </li></ul><ul><ul><li>Open source </li></ul></ul><ul><ul><li>More developer friendly (not necessarily user friendly) </li></ul></ul><ul><ul><li>Ready for more hand coding </li></ul></ul>
    7. 7. Blog Benefits <ul><li>Social Media Hub </li></ul><ul><li>More personal companion to your website </li></ul><ul><li>Easy to update and organize </li></ul><ul><li>WYSIWYG editors make formatting easier </li></ul><ul><li>Gets your website and company found </li></ul>
    8. 8. CMS/Blog Downfalls <ul><li>Time commitment </li></ul><ul><li>Checks and balances </li></ul><ul><li>More responsible for knowing SEO </li></ul><ul><li>Wordpress easier to use but not as customizable </li></ul>
    9. 9. Things to Consider Before <ul><li>What are your goals? </li></ul><ul><li>Strategy </li></ul><ul><li>Allowing comments </li></ul><ul><li>Who is going to write? </li></ul><ul><li>How often? </li></ul>
    10. 10. Succeeding at Blogging <ul><li>Provide valuable content </li></ul><ul><li>Create an editorial calendar </li></ul><ul><li>Be consistent </li></ul><ul><li>Define and stick to your niche </li></ul><ul><li>Read other blogs </li></ul><ul><li>Mix it up (video, images) </li></ul><ul><li>Write what you know and care about </li></ul>
    11. 11. Setting Goals <ul><li>Sell more stuff </li></ul><ul><li>Establish yourself as expert </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Customer Service </li></ul>
    12. 12. Measure Trek to Those Goals <ul><li>Business Goals not blog metrics </li></ul><ul><li>Website Traffic </li></ul><ul><li>Traffic from Blog to Product Pages </li></ul><ul><li>Blog only offering (discount codes) </li></ul><ul><li>Brand mentions on social media sites and other blogs </li></ul><ul><li>Trackbacks </li></ul><ul><li>Comments </li></ul><ul><li>Lower Customer Service Calls </li></ul>
    13. 13. How much content is enough? <ul><li>Search engines read words </li></ul><ul><li>Keyword searches are getting more complex </li></ul><ul><li>More you update, more search engines come back </li></ul><ul><li>Being consistent is more important </li></ul><ul><li>1 a week and measure effectiveness </li></ul>
    14. 14. Lets Get Technical
    15. 15. Getting Started <ul><li>Domain (Dreamhost one-click Wordpress Option) </li></ul><ul><li>FTP (File transfer protocol) </li></ul><ul><li>Theme or create a custom theme (clothes for your blog) </li></ul><ul><li>Blogging for you or to be found? </li></ul><ul><li>What happens between web visit and a sale? </li></ul>
    16. 16. Free Themes vs. Pay vs. Create <ul><li>Free doesn’t mean good </li></ul><ul><li>Bad code makes it hard for search engines to read your website </li></ul><ul><li>Free usually means lack of control </li></ul><ul><li>Create – need lots of technical skills </li></ul>
    17. 17. Thesis
    18. 18. Now What?
    19. 19. Get Found and Make Subscribing Easy <ul><li>SEO </li></ul><ul><ul><li>Key words </li></ul></ul><ul><ul><li>Google Adwords free keyword tool </li></ul></ul><ul><ul><li>Optimize content </li></ul></ul><ul><li>Categories </li></ul><ul><li>Email subscribers </li></ul><ul><ul><li>Less tech savvy </li></ul></ul><ul><li>RSS subscribers </li></ul>
    20. 20. Plugins <ul><li>Akismet </li></ul><ul><li>SEO Title Tag </li></ul><ul><li>Sociable </li></ul><ul><li>Disqus </li></ul>
    21. 21. Questions?
    22. 22. Summary <ul><li>A Wordpress site, blog or CMS may be a viable solution </li></ul><ul><li>Inexpensive </li></ul><ul><li>Easy to update </li></ul><ul><li>Need content and in-house resources </li></ul><ul><li>Define your nich, position yourself as an expert </li></ul><ul><li>Try plugins to make it easier </li></ul>
    23. 23. Your Feedback is Important to Us! <ul><li>Please complete the evaluation form for this session. </li></ul><ul><li>Your feedback helps us improve future sessions and presentation techniques. </li></ul><ul><li>Please include your session code on the evaluation form : <presenter enters session code here> </li></ul><ul><li>Contact Information: <Presenter enters contact information here, if desired, or deletes this bullet.> </li></ul><ul><li>Thank you for your participation. </li></ul>