This document provides practical tips for managing a Facebook page, emphasizing the importance of defining objectives and understanding the target audience. Key strategies include optimal post lengths, timing for maximum engagement, and the effectiveness of various content types, such as questions, photos, and videos. It also highlights best practices for maintaining quality communication and the significance of posting schedules tailored to user activity.

1. practical tips for managing your facebook page

2. Before creating a Facebook page, ask yourself the following questions: Why they should visit my page ? ( profit) What is my page aim ? How can I reach my aims and objectives ? What content do I already have ? What content will I have to create ? communication aims

3. When to post ? How often ? What kind of content is the most effective? getting down to it

4. post anatomy

5. Longer post: less successful Ideal length: 80 symbols 27% of most commented and liked posts are 80 symbols or less post length

7. Specially shortened URLs look unreliable . Only shorten when URL is super long If it is possible, attach a link and don’t post it in the message Twitter, YouTube and Flickr URLs are shortened; use them! Messages with shortened URL are 3 times less commented short URLs

8. best time to post Post s not on the work timetable can cause 20% more activity 60% of messages are posted from 10 am to 4pm – what does your target do at this time?

10. 88% of FB wall posts are written from Monday to Friday Less efficiency at work, more efficiency on FB! Thursday and Friday has 18% more efficiency on FB Adjust post timetable relevant to your business Information from nightclubs users needed everyday, and discounts for hangover breakfasts – on Sunday morning Users’ activity Fr Sa Th Su M Tu We good days to be noticed

11. M Tu W Th Fr Sa Su Entertainment business Media Marketing Marketing Auto Auto Business and FInance Fashion Fashion Food Food Drugs Cosmetics Sport T ourism good days to be noticed

12. (Posted on a Monday)

13. Posts with questions are more efficient than ordinary messages Write question at the end of message – you will increase messages efficiency by 15% questions Where When Who How Why What

14. Users are more likely to view posts with links, photos or videos Post s containing photos are 22% more efficient than video posts , and 54% more efficient t han text posts message content

15. Post with responsibility Quality content and without mistakes Every message must help reach communication aims Post on time W hen your TG isn’t asleep or at work Thursday & Friday are good days to post Post g ood content L inks, pictures or videos If it is possible; don’t shorten the URL Always check attached link conclusions

16. David Clayton Digital Account Manager Ph: +353 1 5111 262 Email: [email_address] Web: www.gaumina.ie contact

17. What’s the anatomy of Google + posts? Online Sources: http://thenextweb.com/socialmedia/2011/04/02/which-url-shortener-should-you-use http://www.socialmediamodus.com/social-media/effective-facebook-posts-study-based-on-42-6-million-fans http://www.blogworld.com/2011/04/06/how-to-create-effective-facebook-wall-post-for-your-brand/ http://www.buddymedia.com//newsroom/2011/04/introducing-our-latest-research-%E2%80%9Cstrategies-for-effective-facebook-wall-posts-a-statistical-review%E2%80%9D/ http://danzarrella.com/simple-language-gets-shared-more-on-facebook.html Books: The Social Media Marketing Book No.Starch.Press.Friends.with.Benefits Facebook.Me Successful_Facebook_Marketing-Skellie