Does Your Business Need Social Media


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Do you have the necessary resources to succeed in social media?

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Does Your Business Need Social Media

  1. 1. Does Your Business Need to be Using Social Media Hall Web Services
  2. 2. Who We Are Amanda O'Brien VP of Marketing [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>10+ Years in Business </li></ul>@Hall_Web @amanda_pants
  3. 3. Got Questions? <ul><li>Use GoToWebinar or “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul><ul><li>[email_address] </li></ul>
  4. 4. Lets get right to it… Photo credit:
  5. 5. Why Social Media is Important <ul><li>More and more people are researching things on the web </li></ul><ul><li>Word of mouth advertising - with new tools </li></ul><ul><li>People trust companies active in social media – accountability </li></ul><ul><li>It is where your customers are </li></ul><ul><ul><li>350 million registered users on Facebook </li></ul></ul><ul><ul><li>Over 60 million LinkedIn registered users </li></ul></ul>
  6. 6. Figuring Out What You Are Doing First <ul><li>Why am I here? </li></ul><ul><li>How is social media going to help? </li></ul><ul><li>Use it to amplify what you are doing </li></ul><ul><li>Figure out what you are going to measure </li></ul><ul><li>Who are you reporting to? </li></ul><ul><li>What do you want to tell them? </li></ul>Photo credit: /
  7. 7. What Are You Going to Measure? <ul><li>What does success look like? </li></ul><ul><li>How can you measure if you are working towards success? </li></ul><ul><li>Not measuring social media metrics </li></ul><ul><li>Sales and Leads </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Mentions, RTs, fans, followers </li></ul><ul><li>People entering your sales funnel </li></ul>
  8. 8. Do you have a good product? <ul><li>‘ If you are good at life you will be good at social media’ </li></ul><ul><li>If you are creating spin – not so much </li></ul><ul><li>This is NOT a traditional marketing channel </li></ul><ul><li>Is your story worth telling? </li></ul>Photo credit:
  9. 9. Listen – Then What? <ul><li>Are you ready for what you hear? </li></ul><ul><li>Who is going to answer? </li></ul><ul><li>Willing to answer customer service and complaints? </li></ul>Photo credit: Google Blog Search Google Alerts LinkedIn Groups and Answers
  10. 10. Twitter, Facebook? Who cares! Got a Plan? Photo credit:
  11. 11. Got policies? <ul><li>Before not after </li></ul><ul><li>Might be an extension of existing policies </li></ul>
  12. 12. Got content? Like, a lot of content! <ul><li>Links </li></ul><ul><li>Articles </li></ul><ul><li>Blog posts </li></ul><ul><li>Videos </li></ul><ul><li>Images </li></ul><ul><li>Whitepapers </li></ul><ul><li>Webinars </li></ul><ul><li>Valuable </li></ul>
  13. 13. Got time? Photo credit: <ul><li>30 minutes, twice a day </li></ul><ul><li>Measure it </li></ul><ul><li>Takes notes </li></ul><ul><li>Do you need more or less? </li></ul>
  14. 14. Did you do your research? <ul><li>Competitors </li></ul><ul><li>Local Market </li></ul><ul><li>Your success in real life </li></ul><ul><li>Ask your target audience </li></ul>Photo credit:
  15. 15. Why are you participating? <ul><li>Local web-lebrities look sooo cool </li></ul><ul><li>Short term fix </li></ul><ul><li>All kinds of case studies of business making millions </li></ul>
  16. 16. I’m confused Photo credit:
  17. 17. Social Media is a Tool Photo credit:
  18. 18. Recap <ul><li>If this is about business, keep it about business </li></ul><ul><li>Social media can be fun but keep it professional </li></ul><ul><li>You are going to need research and a plan </li></ul><ul><li>You are going to need lots of content </li></ul><ul><li>Most time intensive marketing </li></ul><ul><li>Social media should be last </li></ul>Photo credit:
  19. 19. Get Started <ul><li>Vision Blog - </li></ul><ul><li>Webinars – </li></ul><ul><ul><li>Next week: How to Create Quality Web Content and Why it is Important </li></ul></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>Follow Hall: Hall_Web Follow Amanda: amanda_pants Books: Social Media 101 – Chris Brogan New Rules of Marketing and PR – David Meerman Scott Inbound Marketing - Hubspot