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Wooing Passive Candidates on Twitter


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Wooing passive candidates on Twitter

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Wooing Passive Candidates on Twitter

  1. 1. wooing passive candidates on twitter<br />Complimentary Webinar March, 2010<br />Presented by Carmen Hudson, CEO Tweetajob<br />
  2. 2. what we’ll cover<br />Finding Leads on Twitter<br />Attracting Followers<br />Turning leads into candidates<br />How Tweetajob can help<br />
  3. 3. the twitter communication paradigm<br />
  4. 4. twitter leads are not like resumes or profiles<br />
  5. 5. finding leads on twitter<br />Recommended for specialized, ongoing positions<br />Several methods:<br />Search<br />Directories<br />Lists<br />Ad Networks<br />
  6. 6.<br />
  7. 7. twitter search operators<br />
  8. 8. x-ray search<br />
  9. 9. real-time search engines<br />
  10. 10. searching lists<br />
  11. 11. use lists to curate groups of people<br />List your employees on Twitter<br />List your recruiters on Twitter<br />Create lists of experts in your industry/function<br />Easy way to keep up with the conversation<br />You don’t have to follow someone to include them on a list<br />
  12. 12. use lists to stay organized<br />
  13. 13. searching directories<br />
  14. 14. ad networks<br />
  15. 15. how to attract – and keep – loyal followers<br />Provide original content<br />Be Retweetable<br />Be a good Twitter citizen<br />Retweet, giving proper credit<br />Participate <br />#followfridays<br />Live tweeting<br />complete bio and profile<br />@responses<br />
  16. 16. create original content<br />Include personal experiences<br />“Inside” your company, industry or function<br />Share awesome photos<br />Whitepapers, blog posts, articles by insiders<br />Promotions and awards<br />“How to”<br />News, providing it’s news<br />
  17. 17. retweets<br />Increase exposure<br />Attract new followers<br />Two-way:<br />Retweet great content<br />Make sure your content gets retweeted<br />Make sure you’re retweetable<br />
  18. 18. be retweetable<br />Include links ( works best)<br />Tweet on Friday<br />Leave room for editorial<br />Shorten your tweet to 120 characters<br />Tweet it first! <br />Add “color commentary”<br />
  19. 19. creating a community for jobseekers<br />
  20. 20. twitter leads are not like resumes or profiles<br />
  21. 21. turning Twitter followers into candidates<br />Curate and tend to your lists<br />Research followers<br />Further refine list<br />Find other talent communities<br />Cross reference<br />LinkedIn<br />Blog<br />Google or Yahoo Profiles<br />
  22. 22. developing relationships<br />Proceed with caution<br />Respond with an @reply to get attention<br />Send specific DMs withcall to action<br />Check out (or comment) on this blog post<br />Event invitation<br />Get offline!<br />No spam!<br />
  23. 23. the foundation of your Twitter strategy<br />
  24. 24. Tweetajobenterprise solution<br />Automates job tweets (via xml feed) – unlimited!<br />Branded Twitter presence with improved candidate experience and technology<br />Measures success and effectiveness of job tweets<br />Monthly results report + analytics<br />Twitter community data<br />Substantial value for organizations with high volume<br />
  25. 25. resources<br />Fast Company: 9 Scientifically Proven Ways to Get ReTweeted<br />Twi5 – Twitter App Directory<br />Comprehensive Twitter guidebook from @Mashable<br />
  26. 26. next steps<br />Try it out!<br />Discount code:marchweb<br />$30 off your order<br />Offer expires March 12, 2010<br />Download and share this preso<br />Follow us!<br />@tweetajob<br />@peopleshark<br />Facebook, LinkedIn and Newsletter<br />Let’s meet to talk about your needs!<br />
  27. 27. thank you!<br />Carmen Hudson<br /><br />LinkedIn:<br />Twitter<br />@peopleshark<br />