Social Media 101


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Are you a business owner and wanting to take advantage of social media to connect with current and prospective customers? Don't be overwhelmed if you don't have a Facebook, Twitter or other social media account yet.

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  • Connect With Me: Jay Feitlinger | @JayFeitlinger ( | [email_address]
  • Connect With Me: Jay Feitlinger | @JayFeitlinger | [email_address]
  • Social Media 101

    1. 1. Connect With Me: Jay Feitlinger | @JayFeitlinger | [email_address] Social Media 101
    2. 2. A Quick Background
    3. 3.
    4. 4. The Big Four
    5. 5. Big Four
    6. 6. Big Four
    7. 7. Big Four
    8. 8. Big Four
    9. 9. Listening Is Important 1 st Step <ul><li>Be a consumer before becoming a social media publisher </li></ul>
    10. 10. Monitor Your Business also consider Google Reader, TweetDeck, and others….
    11. 11. Tell Your Story <ul><li>Be authentic ! </li></ul><ul><li>Make it interesting . </li></ul><ul><li>Should be about developing relationships not selling ! </li></ul>Image Source:
    12. 12. Others Are Telling Your Story
    13. 13. Should Be A Two Way Street Image Source:
    14. 14. Facebook Profile Vs. Page <ul><li> Profile (personal) Page (business) </li></ul>
    15. 15. <ul><li> </li></ul>Creating Facebook Profile
    16. 16. Creating Facebook Profile
    17. 17. Creating Facebook Profile
    18. 18. Creating Facebook Profile
    19. 19. Creating Facebook Profile
    20. 20. Creating Facebook Profile
    21. 21. Creating Facebook Profile
    22. 22. Facebook Timeline – Latest Update
    23. 23. Creating Twitter Account
    24. 24. How To Tweet <ul><li>140 character limit </li></ul><ul><li>Mention others in your Tweets by using the @ symbol such as: Great to meet you @jayfeitlinger </li></ul><ul><li>Hashtags allow users to uncover similar topics such as: Learning about social media #facebook </li></ul><ul><li>If you want to share someone’s Tweet you can ReTweet it by using retweet feature and will show as: RT @jayfeitlinger Learning about social media #facebook </li></ul><ul><li>You can direct message someone using DM, such as DM @jayfeitlinger what is your email address? </li></ul>
    25. 25. 5 Important Steps… <ul><li>Use Social Media – without understanding it from a consumer perspective it will be hard to leverage it for your business. </li></ul><ul><li>Listen - Set up Google Alerts, Google Reader (subscribe to websites) and Twitter Search. </li></ul><ul><li>Engage – Join LinkedIn Groups and Facebook Fan Pages of companies you are passionate about. Start commenting, posting questions, etc. </li></ul><ul><li>Create Your Plan – what is your goal for social media? Who is going to be responsible for it? Which social media networks make the most sense for your business? </li></ul><ul><li>Measure Results – social media is not about selling; however, if it does not generate return on investment (YOUR TIME) what is the point? Leverage tools like Facebook Insights and Google Analytics to determine results against your goals. </li></ul>
    26. 26. Download Presentation http :// Thank You! Connect With Me: Jay Feitlinger | @JayFeitlinger | [email_address]