Social Media 101 Primer

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Learn the basics of social media tools, LinkedIn, Twitter and Facebook. Learn how to get started and set up your profiles.

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Social Media 101 Primer

  1. 1. Social Media 101 Primer
  2. 2. Our Team Ira Kaufman Marketing Strategist President, Optimized Strategies Greig Wells Social Media Coach LinkedIn Top 50 Patsy Stewart Director of Social Media Optimized Strategies
  3. 3. Our Goals  Provide basics on setting up the big three social media tools – LinkedIn, Facebook, Twitter  Walk you through the actual steps  Answer your questions
  4. 4. What is Social Media? Social media is a means to generate conversations Stop thinking campaigns Start thinking conversations Translate conversations into Results
  5. 5. Who’s Using Social Media  72% of Internet Users have used Social Media  Demographics are 27 – 56 year olds  88% Have been using Social Media < 90 days *Source is Social Media Industry Report 2009 by Michael Stelzner • Facebook 300 million users • Twitter 52 million users • LinkedIn 48 million users
  6. 6. What Are The Results?  Generated Exposure 81%  Increased my Traffic 61%  Increased Search Engine Rankings 52%  Generated Qualified Leads 48%  Reduced Marketing Expenses 45%  Helped Me Close New Business 35% *Source is Social Media Industry Report 2009 by Michael Stelzner
  7. 7. You Need a Plan  Determine what you want to get out of it  Measure your online digital footprint http://optimizedstrategies.com/online-digital-footprint/  Create your strategy
  8. 8. How Do You Get Results? 5 Step Success Framework 1. Integrated Social Media Marketing Strategy 2. Profile Optimization 3. Commitment to Growing your Network 4. Nurture Relationships 5. Consistency
  9. 9. The Social Media Big 3
  10. 10. Who’s on LinkedIn? 48 million Professionals Avg income $110k Avg age 37 - 52 Entrepreneurs – 31% Executives – 18% Decision Makers – 42% *From LinkedIn.com Advertising
  11. 11. Why Should You Be On Linkedin?  Laser Marketing and Warm Market Sales  Be Found = More Sales and Exposure  A huge time-saver, aggregating information  Hire A+ employees or land your dream job
  12. 12. How Does LinkedIn Work?  Set up a profile  Make Connections  3 Degrees Separation (Kevin Bacon)  Request Introductions  Build Relationships Online  Relationships lead to More Business
  13. 13. How Do I Get Started?  SEO Your Profile  Set preferences  Invite your friends and colleagues  Join groups with your prospects  Invite people from your Niche  Build Relationships through Communication
  14. 14. It’s Not Perfect  Community ratings more like eBay  Groups lack interactivity  Lacks entertainment, story telling  Lack of brand loyalty to LinkedIn
  15. 15. Coming Up Next  How to Build a Targeted Sales Funnel  How to Optimize Your Profile to Be Found  How to ‘do’ LinkedIn in an hour a week  What You Must Not do on LinkedIn
  16. 16. LinkedIn Questions  Is LinkedIn right for my business?  How to Get Started on LinkedIn?  How Does LinkedIn work? http://LinkedIn.com/in/GreigWells
  17. 17. Why Facebook?  More than 300 million active users and more than 300,000 businesses  4th most trafficked website  The fastest growing demographic is those 35 years old and older  More than 10 million users become fans of Pages each day
  18. 18. Personal Account  You must register your personal account before you create a business page  Registering an account in your business name is against Facebook’s Terms of Use.  Select your vanity URL  Build your personal profile  Set your privacy  Connect with friends
  19. 19. Building Your Profile  Avatar – personal image  Add work and education info  Choose your Networks  Upload photos, videos  Add applications
  20. 20. Privacy  Set your privacy settings  You control exactly what is published on your wall and feed by setting your Facebook Privacy
  21. 21. Connecting with Friends  You can request friends to connect but they must be mutually accepted  Friend Finder  Search  Browse your friends friends
  22. 22. What’s Next?  Create, build and publish a business page  Friends vs Fans  Promote your business  Measure your success
  23. 23. What is Twitter?  Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text- based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. … From Wikipedia
  24. 24. Why Twitter?  Twitter has 40 million users who spent 300 million minutes on the site in April 2009, 3712 % more time than in April 2008  Twitter users spend 66% more dollars on the Internet than non-twitter users  Largest age group on Twitter is 35-49
  25. 25. Create Your Account  Select a user name; shorter is better  Create a 160 character profile including your keywords  Include a link to your website or LinkedIn  Add your avatar or image
  26. 26. Look and Listen  Monitor twitter for a few days  Add your first few tweets  Don’t sell  Engage in conversations  Use http://search.twitter.com  Download twitter desk client (Seesmic, Tweetdeck, Twirl)
  27. 27. Follow / Followers  Select people to follow  Find followers with similar interests  Follow your followers  Review profiles on http://twellow.com
  28. 28. What’s Next?  Applications  Tools  Hashtags  Using Twitter for Business
  29. 29. Contact Info Ira Kaufman ira@optimizedstrategies.com http://www.linkedin.com/in/optimizedstrategies http://facebook.com/irakaufman twitter @ira9201 Greig Wells greig_wells@yahoo.com http://www.linkedin.com/in/greigwells http://facebook.com/greigwells twitter @GreigWells Patsy Stewart patsy@optimizedstrategies.com http://www.linkedin.com/in/patsystewart htttp://facebook.com/patsystewart twitter @stewartb2b
  30. 30. Create Your Digital Footprint

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