Social Media B2B Get Started Guide

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Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.

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Social Media B2B Get Started Guide

  1. 1. a checklist to get started<br />B2B guideSOCIAL MEDIA 2011<br />www.market-up.com Created by @DonnaMLehman<br />
  2. 2. BestPractices<br />1<br />3<br />2<br />LinkedIn<br />Twitter<br />Facebook<br />Use them together for effective connected messages<br />
  3. 3. Link Your Profile to Your Company Page<br />Network, evangelize, advertise<br />1<br />LinkedIn<br />
  4. 4. LinkedIn Company Pages<br />Your Company Page is your company's profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.It's the central hub for your brand.Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand.<br /> <br />It's your engagement tool.<br />Bring your brand to life by showcasing your most glowing recommendations, your standout products, your best employees, your company culture and hiring practices.<br /> <br />It's how you grow your business virally & through word of mouth.<br />Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations.<br />
  5. 5. What information to include?<br /><ul><li>Build your professional profile and use the sections to add expertise.
  6. 6. Be sure to find the correct company name.
  7. 7. Add your company domain email address to your profile – and respond to the verification email from LinkedIn.</li></ul>Use LinkedIn Sections<br />You can add more than one email address. Make sure you use a companydomain and verify it when the email comes from LinkedIn.<br />
  8. 8. How to connect?<br /><ul><li>Reach out to customers and add them to your personal network first.
  9. 9. Send them a message to check out the company page.
  10. 10. Request a recommendationfor your Products & Services from your connection/s.</li></ul>LinkedIn Company Page<br />Request recommendations from connections in your network. <br />
  11. 11. What to contribute?<br /><ul><li>Send update stories to the Company Page admin
  12. 12. Post links to the page and references in your own profile updates.
  13. 13. Join relevant LinkedIn groups –ask and answer questions.</li></ul>Contribute Content<br />Join industry groups. Post questions and answers<br />
  14. 14. More LinkedIn FAQs & Tips<br />What are LinkedIn Company Pages?<br />http://marketing.linkedin.com/solutions/company-pages/products-tab.php<br />Why are employee names not showing on Company Page? <br />http://www.youtube.com/watch?v=CKyAAeGiIAo<br />What are Product & Services Tabs in Company Page?<br />http://www.youtube.com/watch?v=K5lta1c2XqE<br />
  15. 15. 2<br />Share Your Stories<br />Like, post, comment, link<br />2<br />Facebook<br />
  16. 16. Collaboration<br /><ul><li>‘Like’ your Customers & Partners
  17. 17. ‘Like’ your Associations/Affiliations
  18. 18. ‘Like’ Localities – like cities where you work
  19. 19. Friend each other – and dialogue
  20. 20. Make comments and answer questions
  21. 21. Share: stories, photos, charity activities, the weather</li></ul>It’s about team work, and sharing will get you more followers and more connectivity. <br />
  22. 22. What information to include?<br /><ul><li>When entering your Employer: find the actual employer page and highlight/copy that exact name to paste into your profile.
  23. 23. Like your Company Page – and Share it with other co-workers, customers, associations and groups.</li></ul>Facebook Profile<br />Like your company page, and share it.<br />
  24. 24. What should I post?<br /><ul><li>Comment on postings on the Company page.
  25. 25. Upload photos and share links.
  26. 26. Talk to each other on the FB page – it builds interest and traffic.
  27. 27. Post comments on Customers and Associations pages.</li></ul>Facebook Commenting<br />Upload photos and links and share with your network.<br />
  28. 28. Cool feature <br />Once everything is connected – post once on Facebook and that will automatically post to Twitter, which gets picked up automatically by LinkedIn on the Company page.<br />Great efficiency, right?<br />
  29. 29. 3<br />Share stories & info<br />Login from anywhere!<br />3<br />Twitter<br />
  30. 30. Creating your account<br /><ul><li>Complete your profile, with a picture, links to your company site, customized background, and a description of what you’ll be tweeting.</li></ul>Twitter 101<br />
  31. 31. Who and how to follow?<br /><ul><li>Follow your own contacts, clients and associations.
  32. 32. Check out who they follow and who’s following them – good source for gaining new followers.
  33. 33. Do a search for experts in your field who are tweeting.
  34. 34. Read the tweets of those you follow and search for tweets on keywords relevant to your product or service.
  35. 35. Twitter client applications such as TweetDeck are useful for organizing your Twitter feeds.</li></ul>Twitter Following<br />
  36. 36. How to engage and interact?<br /><ul><li>Tweet a couple times a day. Focus on relevant content.
  37. 37. Share interesting links – and shorten them with Bit.ly or other URL shortening app.
  38. 38. Retweet (RT) relevant content.
  39. 39. The symbol # on Twitter is known as a hashtag. Use them with keywords to connect with customers.</li></ul>Twitter Followers<br />
  40. 40. Nurture. Measure. Adjust.You are the host of an ongoing conversation. Treat everyone you talk with as an important guest. Everyone is entitled to respect.Interact, gauge reaction, ask questions, give honest answers. Listen. Provide.<br />It’s about engaging with others.<br />
  41. 41. <ul><li>Check out the many mobile apps </li></ul>App Store, Android Apps<br /><ul><li>Access Twitter, FB, LI while on the road, on site.
  42. 42. Submit ‘iReport’ photos or comments
  43. 43. Use FourSquareto ‘check in’</li></ul>AccessAnywhere<br />
  44. 44. Template by Office 2011 for Mac<br />Music by Vitamin String Quartet<br />“The Velorium Camper I”<br />Content contributed by:<br />LinkedIn, Facebook, Twitter<br />Client example: <br />HAR-BRO Emergency Services & Restoration<br />Donna Lehman<br />President, MarketUP<br />dlehman@market-up.com<br />B2B guideSOCIAL MEDIA 2011<br />www.market-up.com Created by @DonnaMLehman<br />

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