Social Media For Business - A Beginners Guide

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Presentation for Carlow, Kilkenny Skillsnet - September 2010

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Social Media For Business - A Beginners Guide

  1. 1. Social Media For Business <br />A Beginners Guide<br />
  2. 2. What Is Social Media?<br />Twitter<br />Facebook<br />LinkedIn<br />What else??<br />
  3. 3. What Is Social Media?<br />All interactive content on the internet:<br />Blogging<br />Forums / Message Boards<br />Newsletters<br />Flickr & YouTube<br />
  4. 4. Advantages?<br />Drives traffic to your website<br />Good for SEO<br />Establishes you as an expert<br />Nurtures relationships with customers<br />= MORE SALES <br />
  5. 5. Disadvantages?<br />Time Consuming<br />Negative Feedback<br />Loosing control of your message<br />
  6. 6. Look At The Stats!<br />IRELAND<br />1,418,100 Facebook users in Ireland<br />847,000 are active daily<br />73% penetration of the online community<br />55% Male / 45% Female<br />91% are over 18 years of age<br />Aoife Porter BuaMarketing – April 2010<br />
  7. 7. Look At The Stats!<br />IRELAND<br />150,00 Twitter users in Ireland<br />IRELAND<br />25,000 LinkedIn accounts in Ireland<br />Aoife Porter BuaMarketing – April 2010<br />
  8. 8. All About Twitter<br />Setting up your account<br />www.twitter.com<br />
  9. 9. Getting People to Follow You<br />Follow People<br />Add buttons to your website<br />Tweet interesting and relevant content<br />Engage people in conversation and RT them<br />Add social media links to all your printed material<br />
  10. 10. Finding People To Follow<br />
  11. 11. Follow a bunch of people from Ireland<br />Search for keywords relevant to your business<br />Follow people that other interesting people are following<br />Use Pluggio, Followfinder and Twitters own suggestions<br />Finding People To Follow<br />Use Hootsuite<br />
  12. 12. Finding People To Follow<br />
  13. 13. How To Speak Twitter<br />@ Symbol<br />”@stephenfry please don’t leave twitter we’d miss you immensely”<br />”I hope @stephenfry doesn’t leave twitter”<br />
  14. 14. How To Speak Twitter<br />RT - Retweet<br />Old fashioned method<br />“RT @briandshelton:Getting ready to put @dropboxthrough its paces. I've heard nothing but good things abt it. http://bit.ly/blIoKA”<br />New method<br />
  15. 15. How To Speak Twitter<br />#tags - Hashtags<br /><ul><li>Search</li></ul>#coronationstreet #iphone4 #fail #bb11<br />#followfriday #freedomflotilla<br /><ul><li>Create Your Own</li></ul>#klck#bizcampdublin #learningtousetwitter<br />
  16. 16. What To Tweet?<br />Come up with a strategy and stick to it<br />Always consider your target market<br />Keep it relevant and on topic<br />Ask for input<br />
  17. 17. How to make short links<br />
  18. 18. A Quick Tour Around Hootsuite<br />Tweeting, Scheduling & Link shortening<br />Retweeting, Replying, Viewing Conversation<br />Statistics<br />Feeding your blog to Twitter and LinkedIn<br />Search columns<br />
  19. 19. Time Saving Tips<br />Prepare a Twitter schedule and stick to it<br />Schedule SOME of your tweets<br />Allocate a set amount of time daily to update your account<br />Use Hootsuite<br />
  20. 20. All About Facebook<br />Setting up your account<br />www.facebook.com<br />or<br />www.facebook.com/pages/create.php<br />
  21. 21. Setting Up Your Page<br />Create a temporary URL using bit.ly<br />When you have 25 Likes: www.facebook.com/username<br />Logo can be as big as 200px x 600px<br />Add clickable link to info box<br />
  22. 22. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />
  23. 23. Getting People To LikeYour Page<br />
  24. 24. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />
  25. 25. Getting People To LikeYour Page<br />
  26. 26. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />Provide valuable content<br />
  27. 27. Getting People To LikeYour Page<br />
  28. 28. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />Provide valuable content<br />Encourage interaction<br />
  29. 29. Getting People To LikeYour Page<br />
  30. 30. What to post<br />Link to sites that will interest your target market<br />
  31. 31. What to post<br />
  32. 32. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />
  33. 33. What to post<br />
  34. 34. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />
  35. 35. What to post<br />
  36. 36. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />Canvass opinion – create polls<br />
  37. 37. Notes application to run poll<br />Photos to run poll<br />What to post<br />
  38. 38. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />Canvass opinion – create polls<br />Encourage your community to share<br />
  39. 39. What to post<br />
  40. 40. Handy FacebookApplications<br />Static FBML – create custom pages using simple HTML<br />Slideshare – Share presentations like this one<br />Wildfire – Run contests within the Facebook rules (premium)<br />Networked Blogs – Feed your blog to your Facebook page<br />Twitter – Allow Facebook to update Twitter<br />
  41. 41. Facebook Etiquette<br />Don’t post too often!<br />Linking Twitter stream to Facebook can be overload<br />Be Honest<br />Respond to comments<br />
  42. 42. All About LinkedIn<br />Setting up your account<br />www.linkedin.com<br />
  43. 43. Profile Tips<br />Add a good profile pic<br />Personalise your link<br />
  44. 44. Profile Tips<br />
  45. 45. Profile Tips<br />
  46. 46. Profile Tips<br />Add a good profile pic<br />Personalise your link<br />Get recommendations<br />
  47. 47. Profile Tips<br />
  48. 48. Profile Tips<br />Add a good profile pic<br />Personalise your link<br />Get recommendations<br />Rename your websites<br />
  49. 49. Profile Tips<br />
  50. 50. Profile Tips<br />
  51. 51. Profile Tips<br />Add a good profile pic<br />Personalise your link<br />Get recommendations<br />Rename your websites<br />Add applications<br />
  52. 52. Profile Tips<br />
  53. 53. Making Connections<br />
  54. 54. Making Connections<br />
  55. 55. What else can you do?<br />Participate in groups – start groups<br />
  56. 56. What else can you do?<br />
  57. 57. What else can you do?<br />Participate in groups – start groups<br />Questions and Answers<br />
  58. 58. What else can you do?<br />
  59. 59. What else can you do?<br />Participate in groups – start groups<br />Questions and Answers<br />Add your company profile<br />
  60. 60. What else can you do?<br />
  61. 61. What else can you do?<br />Participate in groups – start groups<br />Questions and Answers<br />Add your company profile<br />Events<br />
  62. 62. What else can you do?<br />
  63. 63. If you get stuck<br />Email me: amanda@spiderworking.com<br />Phone me: 01 442 9410<br />Skype me: spiderworking.com<br />Get these slides: www.facebook.com/spiderworking<br />

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