How to Build Your Brand with LinkedIn

1,361 views

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,361
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

How to Build Your Brand with LinkedIn

  1. 1. <ul><li>How to Build Your Brand with </li></ul><ul><li>Presenter: </li></ul><ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul>
  2. 2. Overview <ul><li>Why use LinkedIn? </li></ul><ul><li>Setting up Your Profile </li></ul><ul><li>Dos & Don’ts for Connections </li></ul><ul><li>Questions & Answers </li></ul><ul><li>Groups </li></ul><ul><li>Company Pages </li></ul>
  3. 3. LinkedIn Facts <ul><li>Over 90 million members </li></ul>
  4. 4. LinkedIn Facts <ul><li>Over 90 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul>
  5. 5. LinkedIn Facts <ul><li>Over 90 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul><ul><li>Fortune 500 executives are members </li></ul>
  6. 6. LinkedIn Facts <ul><li>Over 90 million members </li></ul><ul><li>Avg. household income: $109K+ </li></ul><ul><li>Fortune 500 executives are members </li></ul><ul><li>Over 1 million Company Pages </li></ul>
  7. 7. Create Your Profile
  8. 8. Use Keywords
  9. 9. Use Keywords
  10. 11. Summary & Specialties
  11. 12. Full Profile
  12. 13. Account Settings
  13. 14. Building Connections
  14. 15. People Search
  15. 16. People Search Upgraded features
  16. 17. Invitations to Connect
  17. 18. The Power of Connections
  18. 19. Groups
  19. 20. Groups You May Like
  20. 21. Discussions
  21. 22. Discussion Topics <ul><li>Start debates </li></ul><ul><li>Provide tips and resources </li></ul><ul><li>Links to blog articles </li></ul><ul><li>Videos </li></ul><ul><li>Events </li></ul>
  22. 23. Creating a Group
  23. 24. Creating a Group
  24. 25. Questions & Answers
  25. 26. Search for Questions
  26. 27. Company Pages
  27. 28. Company Overview
  28. 29. Highlight Your Services
  29. 30. Page Analytics
  30. 31. Promote Your Company - Provide link to website - Contact Information - Add videos
  31. 32. Build Your LinkedIn Brand <ul><li>Do: Invite people you know </li></ul><ul><li>Don’t: Use generic “add to network” </li></ul>
  32. 33. Build Your LinkedIn Brand <ul><li>Do: Use keywords on personal profile & company page </li></ul><ul><li>Don’t: Use generic “Your Website” </li></ul>
  33. 34. Build Your LinkedIn Brand <ul><li>Do: Answer Questions, Join Groups </li></ul><ul><li>Don’t: Sell – Engage instead! </li></ul>
  34. 35. Special Offer <ul><li>Create a LinkedIn Profile or </li></ul><ul><li>Create a LinkedIn Company Page </li></ul><ul><ul><li>Reg. Price $125 </li></ul></ul><ul><ul><li>Webinar Price: $75 </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Subject: LinkedIn Page </li></ul></ul>
  35. 36. Questions? Ask Gloria! <ul><li>Gloria Rand </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>http://www.gloriarand.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: GloriaRandCopywriter </li></ul><ul><li>Twitter: @GloriaRand </li></ul><ul><li>LinkedIn Page: http://www.linkedin.com/company/1605789 </li></ul>

×