Why does my brand matter? 92% of employers either already use, or are planning to use, social media as a recruitment tool. Melissa Barker, Social Media Manager at Jive Software, explains how to brand yourself with LinkedIn. Learn more about Jive Software: http://bit.ly/1aTo6Vq

1. 89%
11%
Employersusing Social Media for
Recruiting
Social Media No Social Media
80% of those
Employers
used LinkedIn
92% of employers either
already use or are
planning to use social
media as a recruitment
tool
Sources: Wall Street Journal
Sacramento Bee
Why does my brand matter?

2. BRANDING YOURSELF
WITH LINKEDIN
Melissa Barker, Social Media Manager
@Melissa_Barker

3. Why LinkedIn?
@Melissa_Barker

4. 1. What do you want out of social media?
2. What do you want to be known for?
3. What digital assets do you have now?
4. What digital assets do you need AND want to have?
Branding Yourself 101
@Melissa_Barker

5. #1 LinkedIn is simply an online resume.
#2 I have a profile, but the site just doesn’t work!
#3 If I scream loud enough, people will be enchanted by
me.
Myths
@Melissa_Barker

6. The best profile tells the story of “you” …who you are, what
you’ve accomplished, and why it is of value to connect with
you
• Goal: All-Star Profile
• Be sure to use keywords
Optimizing Your Profile
@Melissa_Barker

7. • Use keywords
• 120 Characters Available
• Recommended Formula:
Who I am | Value or Solution | Trust/Credibility
Creating a Headline
@Melissa_Barker

8. Opening: Your Passion
Method: Work Philosophy
Close: Call to Action
Brevity
Crafting a Summary
@Melissa_Barker

9. • Have a Twitter
account?
• Have a blog?
• Have a personal
website?
• Have a company
website?
Link Your Other Profiles

10. • A job listing for
EACH title
• Bulleted
description of
what YOU have
done
Example
Job Descriptions
@Melissa_Barker

11. Recommendations Matter
#1 Thing you can do to gain
credibility amongst potential
employers.
Source: Jobvite
Recommendations & Endorsements

12. Which of these URLs would you rather use?
www.linkedin.com/in/yourname
OR
http://www.linkedin.com/profile/view?id=245571
9905&authType=name&authToken=6M2t&goba
ckfdskfjl=%2Econlm
Create a Custom URL
@Melissa_Barker

13. Build Your Network

14. Create Your Connection Policy
Connect with people you’ve
never met in person?
– Pros:
1. More business networking opportunities
2. Increased discoverability and
approachability
3. Improved credibility
– Cons
1. Spam communication
2. Shares your network with people you’ve
never met

15. Sending Invitations
@Melissa_Barker

16. Connecting: Someone You Do Not Know
1. “Read” the Profile
2. See Who & What You Have in
Common
- See image.
3. Get an Introduction
- Don’t be afraid to ask.
4. Send a Personalized Invite

17. Status Updates
• Status Updates
o Start with updating your status several times a week.
o Add Value
o Recommended Updates
• - Informative articles, ask questions, post news
o How do I know I’m on the right track? When you get
“Likes” and comments.
• Engagement Strategy
o “Like” several status updates daily.

18. 1. Activity
2. Group Size
3. Amount of Spam
What is your goal?
1. Relevance
2. Position Emphasis
3. Company Size Emphasis
Jobs
Sales
Networking
Join Groups
@Melissa_Barker

19. Finding Groups
1. Search
• Use Keywords: Industry /Purpose / Location
2. Connections
• Review their group list
• Join groups that are relevant to you
3. Company
• Find a company
• "Read" the company profile
• "Read" the profile of the best point of contact
• Join the same groups (natural fit)

20. Posting Etiquette
Post Professionally
Avoid Online Arguments
Post Relevant Content
Respond Quickly
@Melissa_Barker

21. Group Engagement Process
Contribute Create Follow Up Connect
Become
an
Influencer
@Melissa_Barker

22. Create: Discussion Examples
1. Title should be less than 10 words
2. Use “2-sentence snippet” test for a summary of an article or
blog
End with a CTA (call to action): a question or request
3. Include a link to more information

23. Create: Discussion Examples

24. Process in Practice
Week 1: Contribute
• Join Group
• Comment on 3-5
discussions: ask
questions, respond
genuinely
Week 2: Create
Follow Up
Connect
• Start 3-5
Discussions (share
industry news)
• Respond to
comments on your
discussions ASAP
• Connect with
people who reply
Week 3: Repeat
• Strive to become
an Influencer
• Comment on 3-5
Discussions
• Start 3-5
Discussions
• Respond to
comments on your
discussions
• Connect to people
who reply
@Melissa_Barker

25. Job Search

26. #1 Company Pages
@Melissa_Barker

27. #2 Recommended Jobs

28. #3 Upgrade Account
@Melissa_Barker

29. Keys to Success

30. “It isn’t what you know, it’s who you know.”
• Add coworkers
• Add friends and family
• Add group members
• Add other social media contacts
Make Networking a Habit
@Melissa_Barker

31. 1. Greeting with their
name
2. Where you know
him/her from
3. WHY you want to
connect
4. Closing
Personalize It
@Melissa_Barker

32. Organize It
Tags are secret categories you can use to organize your connections.

33. Email Signatures
Business Cards
Other Social Media Profiles
Add Your Profile URL to …

34. Make it a Routine – 15 minutes every morning!
• Clear your Inbox
• Add people you met in the last 24 hours
• Status Updates
• Groups
Participate Daily
@Melissa_Barker

35. 35
Consistent engagement.
What is the secret to being
successful at using social media
to create my brand?
@Melissa_Barker

36. 36© Jive confidential