Inbound14 crunched by Earnest Marketing Agency

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All the best key stats and quotes from HubSpot's #Inbound14 conference. A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing. Relive all the action from this great event. This, is Inbound crunched!

Marketing

The HubSpot Inbound 2014 Conference
www.earnest-agency.com
•September 15-18th 2014
•http://www.inbound.com/
•#inbound14
•10 000 attendees
•5 inspiring keynotes
•Over 170 educational sessions
•4 unmissable days

www.earnest-agency.com
We came, we saw, we crunched…
Image @ Flickr. Creative Commons.

www.earnest-agency.com
The way business people buy is changing
Image @ Flickr. Creative Commons.

www.earnest-agency.com
Brian Halligan
CEO and Founder - HubSpot
Image @ Flickr. Creative Commons.
“The sales rep used to have all the power, now the prospect has all the power.”

www.earnest-agency.com
Brian Halligan
CEO and Founder - HubSpot
Image @ Flickr. Creative Commons.
“The world is now seller beware – not buyer beware.”

www.earnest-agency.com
Martha Stewart
Image @ Flickr. Creative Commons.
“The internet hasn’t simplified anything – it’s made everything much more complicated.”
What’s more…

www.earnest-agency.com
“The real irony is that mobile, social and app companies build workspaces that focus on people coming together, yet create products that kill relationships.”
Simon Sinek
Image @ Flickr. Creative Commons.

www.earnest-agency.com
Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“Google is the trusted advisor in the sales process.”

www.earnest-agency.com
Dharmesh Shah
CTO and Founder - Hubspot
Image @ Flickr. Creative Commons.
“Websites are like islands, they just need to be found.”

www.earnest-agency.com
Which is why content matters
Image @ Flickr. Creative Commons.

www.earnest-agency.com
Of course, we’ve all heard that
‘Content is King’
Image @ Flickr. Creative Commons.

www.earnest-agency.com
“If content is king – there are 27 000 000 pieces of content shared every day – that’s a lot of kings.”
But…
Kieran Flanagan
Marketing Director - HubSpot
Image @ Flickr. Creative Commons.

www.earnest-agency.com
So putting out any old content won’t do the job
Image @ Flickr. Creative Commons.

www.earnest-agency.com
HubSpot SEO deep dive
Tyler Richer and Jon Gettle
Image @ Flickr. Creative Commons.
“Two things will damage your ranking – bad links and bad content.”

www.earnest-agency.com
Kieran Flanagan
Marketing director - HubSpot
Image @ Flickr. Creative Commons.
“Good promotion plans won’t save bad content.”

Take note:
www.earnest-agency.com
David Meerman Scott
Online marketing strategist and author
Image @ Flickr. Creative Commons.
“You can sell more when you stop selling.”

www.earnest-agency.com
“You can’t always out-spend. But you can out-think, out-tech and out- help.”
Dharmesh Shah
CTO and Founder - Hubspot
Image @ Flickr. Creative Commons.

www.earnest-agency.com
However, the right technology can go a long way...
Image @ Flickr. Creative Commons.

www.earnest-agency.com
Stacey Bishop
Scale Venture Partners
Image @ Flickr. Creative Commons.
“The CMO will soon have more budget for tech than the CIO/CTO.”

www.earnest-agency.com
“80% of businesses use an email platform and 30% use a CRM.”
Mark Roberge Chief Revenue Officer - HubSpot Image @ Flickr. Creative Commons.
But there’s still room for improvement

www.earnest-agency.com
Joe Chernov
VP of Content – HubSpot
Image @ Flickr. Creative Commons.
“Inbound marketing is data- driven marketing.”
The fact is, you win when you’ve got the insight advantage:

www.earnest-agency.com
Dharmesh Shah
CTO and Founder - Hubspot
Image @ Flickr. Creative Commons.
“Inbound is a shift from delusion-driven marketing to data-driven marketing.”

www.earnest-agency.com
Stacey Bishop
Scale Venture Partners
Image @ Flickr. Creative Commons.
“Companies need to figure out attribution. Marketing should get a share of the compensation.”

www.earnest-agency.com
Paul Roetzer
Founder and CEO of PR 20/20
Image @ Flickr. Creative Commons.
“Only 9% of CEOs use marketing data to set corporate direction – therefore marketing is seen as an expense.”
It’s about time:

Some will get it. Some won’t…
www.earnest-agency.com
Paul Roetzer
Founder and CEO of PR 20/20
Image @ Flickr. Creative Commons.
“76% of marketers believe measurement is important. What about the other 24%?”

www.earnest-agency.com
“A good CMO for a modern business is hard to find. They’re like unicorns.”
Jim Goetz
Partner at Sequoia Capital
Image @ Flickr. Creative Commons.

www.earnest-agency.com
So we say, be the unicorn.
Image @ Flickr. Creative Commons.

That was Inbound 2014 crunched by:
www.earnest-agency.com
earnest-agency.com
@earnestagency
And a big thank you to:
HubSpot

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For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era. Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.

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Inbound14 crunched by Earnest Marketing Agency

1. INBOUND 2014 CRUNCHED #inbound14

2. The HubSpot Inbound 2014 Conference www.earnest-agency.com •September 15-18th 2014 •http://www.inbound.com/ •#inbound14 •10 000 attendees •5 inspiring keynotes •Over 170 educational sessions •4 unmissable days

3. www.earnest-agency.com We came, we saw, we crunched… Image @ Flickr. Creative Commons.

4. www.earnest-agency.com The way business people buy is changing Image @ Flickr. Creative Commons.

5. www.earnest-agency.com Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons. “The sales rep used to have all the power, now the prospect has all the power.”

6. www.earnest-agency.com Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons. “The world is now seller beware – not buyer beware.”

7. www.earnest-agency.com Martha Stewart Image @ Flickr. Creative Commons. “The internet hasn’t simplified anything – it’s made everything much more complicated.” What’s more…

8. www.earnest-agency.com “The real irony is that mobile, social and app companies build workspaces that focus on people coming together, yet create products that kill relationships.” Simon Sinek Image @ Flickr. Creative Commons.

9. www.earnest-agency.com Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons. “Google is the trusted advisor in the sales process.”

10. www.earnest-agency.com Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons. “Websites are like islands, they just need to be found.”

11. www.earnest-agency.com Which is why content matters Image @ Flickr. Creative Commons.

12. www.earnest-agency.com Of course, we’ve all heard that ‘Content is King’ Image @ Flickr. Creative Commons.

13. www.earnest-agency.com “If content is king – there are 27 000 000 pieces of content shared every day – that’s a lot of kings.” But… Kieran Flanagan Marketing Director - HubSpot Image @ Flickr. Creative Commons.

14. www.earnest-agency.com So putting out any old content won’t do the job Image @ Flickr. Creative Commons.

15. www.earnest-agency.com HubSpot SEO deep dive Tyler Richer and Jon Gettle Image @ Flickr. Creative Commons. “Two things will damage your ranking – bad links and bad content.”

16. www.earnest-agency.com Kieran Flanagan Marketing director - HubSpot Image @ Flickr. Creative Commons. “Good promotion plans won’t save bad content.”

17. Take note: www.earnest-agency.com David Meerman Scott Online marketing strategist and author Image @ Flickr. Creative Commons. “You can sell more when you stop selling.”

18. www.earnest-agency.com “You can’t always out-spend. But you can out-think, out-tech and out- help.” Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.

19. www.earnest-agency.com However, the right technology can go a long way... Image @ Flickr. Creative Commons.

20. www.earnest-agency.com Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons. “The CMO will soon have more budget for tech than the CIO/CTO.”

21. www.earnest-agency.com “80% of businesses use an email platform and 30% use a CRM.” Mark Roberge Chief Revenue Officer - HubSpot Image @ Flickr. Creative Commons. But there’s still room for improvement

22. www.earnest-agency.com Joe Chernov VP of Content – HubSpot Image @ Flickr. Creative Commons. “Inbound marketing is data- driven marketing.” The fact is, you win when you’ve got the insight advantage:

23. www.earnest-agency.com Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons. “Inbound is a shift from delusion-driven marketing to data-driven marketing.”

24. www.earnest-agency.com Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons. “Companies need to figure out attribution. Marketing should get a share of the compensation.”

25. www.earnest-agency.com Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons. “Only 9% of CEOs use marketing data to set corporate direction – therefore marketing is seen as an expense.” It’s about time:

26. Some will get it. Some won’t… www.earnest-agency.com Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons. “76% of marketers believe measurement is important. What about the other 24%?”

27. www.earnest-agency.com “A good CMO for a modern business is hard to find. They’re like unicorns.” Jim Goetz Partner at Sequoia Capital Image @ Flickr. Creative Commons.

28. www.earnest-agency.com So we say, be the unicorn. Image @ Flickr. Creative Commons.

29. That was Inbound 2014 crunched by: www.earnest-agency.com earnest-agency.com @earnestagency And a big thank you to: HubSpot

Inbound14 crunched by Earnest Marketing Agency

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