We think Small Business are misrepresented and misunderstood, so we are going to hop in a car and visit 20 businesses in 10 different counties to interview them about what it means to run a small enterprise in 2017.

1. 2017
10
COUNTIES
•
20 BUSINESSES
•
10DAYS
©Earnest (London) Ltd 2017 earnest-agency.com

2. Spoiler alert!
Not all small businesses are in London.
Not all small businesses are flower shops and cafes.
Not all small businesses are twee life style choices.
©Earnest (London) Ltd 2017 earnest-agency.com

3. But if you did a simple
Google search for
‘small business owner,’
you wouldn’t be blamed for thinking otherwise.
©Earnest (London) Ltd 2017 earnest-agency.com

4. We think Small Businesses
are misrepresented and
misunderstood.
So we’re on a mission to show off the real face
of small businesses across the UK.
©Earnest (London) Ltd 2017 earnest-agency.com

5. Helping marketers get
inside the heads of all
types of SMEs.
©Earnest (London) Ltd 2017 earnest-agency.com

6. We are going on a trip...
to interview, film and get to know
all sorts of enterprises and share our
insights with marketers.
©Earnest (London) Ltd 2017 earnest-agency.com

7. Visiting…
Ten counties in ten days.
Meeting businesses across
ten historic industries.
10
©Earnest (London) Ltd 2017 earnest-agency.com

8. _ Their personal journey as a small
business
_ How personally invested they are
in their business decisions
_ The difference between bigger more
important purchases and smaller
every day purchases
_ Where they research and buy product
and services
_ What they look for in brands and
how many they look at
_ What they like and dislike when
people are selling to them
_ How they believe marketers could
improve
Asking them about:
©Earnest (London) Ltd 2017 earnest-agency.com

9. And producing...
Videos Podcasts Blog posts Interactive
maps
And one big
event to help
businesses
Think Small
©Earnest (London) Ltd 2017 earnest-agency.com

10. Follow it all here
think-small.business/thetrip
©Earnest (London) Ltd 2017 earnest-agency.com

11. 23 Fitzroy Street
London W1T 4BP
www.earnest-agency.com
Expect the unexpected
©Earnest (London) Ltd 2017 earnest-agency.com