1) The document discusses content marketing and provides examples of brands that have successfully used content marketing such as Jombay.com, KISSmetrics, Buffer App, and Mint. 2) It describes the author's test domain for measuring the effectiveness of content marketing through articles, guest posts, and a press release. 3) Statistics are presented showing that content marketing plus paid advertising can acquire users at a much lower cost than traditional marketing methods alone.

2. Content Marketing, Jombay.com
Founder, Conversionchamp.com
Adarsh
Thampy

3. Content Marketing
Brands that use content marketing
Case Study: Jombay.com
Leverage Content Marketing
Q&A

5. Test Domain: Registered on Dec 26th
Aim: To measure effectiveness of content
marketing
Effort Taken: 15 high quality articles, 5
guest posts on PR 2-PR 4 sites, 1 Press
Release, 5 blog comments

10. “Content Marketing means creating and
sharing valuable free content to attract and
convert prospects into customers, and
customers into repeat buyers.”- Copyblogger

12. “We were able to
launch KISSmetrics and get over
100,000 monthly organic
visitors in less than a year, just
through blogging and creating
infographics.”- Neil Patel

13. Buffer App Grew To 70,000+
Users With A Solid Product &
Content Marketing

14. “Mint owes much of its
user adoption and brand
success to its aggressively
intelligent content
strategy.”- Mashable.com

15. More than 8750
questions have been
answered!

17. Started Content Marketing
Zero Advertisements! Traffic from SEO and Social Media…

20. Image Credit: Flickr

21. Photo Credit: Flickr

24. Demographic
Hangouts
Value
Audience Persona

28. Forget the Hard Sell

29. Forget the Hard Sell
Think Pre-Sell!

31. Photo Credit: gremln

34. Photo Credit: roystoncartoons

35. Photo Credit: nicholsoncartoons

36. Photo Credit: Cognician

37. Photo Credit: Nike

46. …Where Your Target Audience Hangs Out

47. “Content marketing
is the only marketing
left”- Seth Godin

48. Data for my first startup- a niche real estate portal for my city
Total Advertising Spend: Rs. 27500
Leads: 3
Cost Per Conversion: 9166
User acquisition cost via traditional marketing methods:
Rs. 9150

49. Then I Tried Content Marketing + Adwords PPC…

50. Then I Tried Content Marketing + Adwords PPC…
Total Advertising Spend: Rs. 6000
Leads: 13
Cost Per Conversion: 461.53
New User acquisition cost via PPC + Content Marketing:
Rs. 500

51. Photo Credit: DreamsTime

52. 36% B2B marketers and 32%
B2C marketers believe they are
“effective” or “very effective” at
content marketing
Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs

59. Cartoon Credit: Tom

61. Photo Credit: BlogSpot

62. Web: www.conversionchamp.com
Twitter: @conversionchamp
Email: hello@conversionchamp.com
Image Credit: Huffington Post