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How to Use Content & Influence to Grow Your Business

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Presentation on how to co-create social content with brand and industry influencers by Lee Odden of TopRank Marketing.

Published in: Marketing, Business, Technology
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  • Like the sentiment 'It's about being the best answer for your customers.' That pretty much sums up the goal of content marketing.
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  • A quite interesting presentation that is full of ideas. I just have a remark regarding Slide 15. LinkedIn and SlideShare have each a high score on their effectiveness. Integrating them together is expected to have a leverage effect. So, in reality are should we talk about each channel separately, or the combined effects
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