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Importance of Strategy in Digital Marketing


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Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.

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Importance of Strategy in Digital Marketing

  1. 1. Presented by: Aparna Tutak, CEO & Founder Importance of Strategy in Digital Marketing
  2. 2. Digital Marketing Vs. Digital Strategy Facebook 1 Billion+ Twitter 550 Million+ Google+ 343 Million LinkedIn 225 Million Source: Image Credit: #planfordigi
  3. 3. Digital Marketing is IRRELEVANT Digital STRATEGY is Research to Accomplish Measurable & Actionable Objectives #planfordigi
  4. 4. Target Consumer Behavior • Associations Can Analyze the Behavior of Members in Digital Realm • Create Custom Campaigns • React Quickly to Develop Personalized Offers & Messages in Real-Time #planfordigi
  5. 5. The “Right” Alignment • Goals  Strategy • Marketing Agency  Your Association/Business • Marketing  Sales Right Place  Right Time  Right People #planfordigi
  6. 6. You’re Just Not That Important Image Credit: • Digital marketing is NOT for the benefit of your association/business – It’s for your MEMBERS/CUSTOMERS! • B2B - B2C – Doesn’t Matter • P2P – People-to-People • Provide Value to Members • Think like Amazon’s CEO #planfordigi
  7. 7. 4P Approach • People = Most Important of 4Ps • Increase Association Membership & Decrease Attrition #planfordigi
  8. 8. Golden Key of Digital Marketing BUYER PERSONAS #planfordigi are the MOST Important Facet of Digital Marketing • They are the People Around Whom Your Whole Business is Built • Key to Unlocking Your Digital Strategy Image Credit:
  9. 9. #planfordigi SMART Marketing Framework Specific – goals should be unambiguous Measurable – goals should be able to be tracked Attainable – goals should be realistic Relevant – goals should matter to your business Timebound – goals should have deadlines
  10. 10. #planfordigi Make a Plan for Your Content • Content is King • Map Out Your Content • Create an Editorial Calendar • Have a “MC” – Marketing Champion
  11. 11. #planfordigi Enchanting Your Members Image Credit: • “Enchantment transforms situations and relationships” • Lesson #1: Be Likeable • Give a George Clooney Smile • It’s Not About What Other’s Can Do for You – It’s About What You Can Do for Others” Image Credit:
  12. 12. #planfordigi Beat the Blink Test • Appearances Matter Online • Visiting Your Website Should Be a Beautiful Experience to Increase Conversion Rate • Website Should Pass the “Blink Test” to Capture Attention, Share Message & Spark Interest
  13. 13. #planfordigi Strategy Myths Debunked Myth #1: Digital Marketing Replaces All Traditional Marketing Fact #1: Need Both but Lower Reliance on Paid Advertising Myth #2: Digital Marketing is Free and a “Quick Fix” Fact #2: Nothing in Life is Free – Costs Time and/or Money Myth # 3: Digital Marketing Doesn’t Apply to the Legal Industry Fact #3: Lawyers Are Embracing Social Networking & Blogging for Brand Development & Client Acquisition Image Credit: Jamie Gannon
  14. 14. #planfordigi Image Credit: Final Thoughts • Digital Marketing is a Marathon, Not a Sprint • Be the Tortoise – Slow & Steady Wins the Race