The document discusses content marketing strategies for social media. It recommends creating 90 pieces of content in 90 days by answering customers' top 30 questions through blog posts, videos, and podcasts. The content should follow a 4-1-1 rule of sharing 4 pieces of others' content, 1 piece of your own, and 1 piece of entertainment. Tracking influencers and curating their content can help make shared content more relevant. Both stock content that remains valuable over time and flow content on social feeds are important.
We talked about how event organizers can use data to sell more tickets. In the presentation, we specifically cover:
- When, how and what data to gather
- How to track and optimize your marketing
- How to store the data and leverage it forever
We also highlight how Eventbrite and Batchbook can specifically make you a better event organizer -- allowing you to spend your limited time and resources only on what matters and what's returning value!
---
"In God we trust, everyone else bring data." - Edwards Demind
The document discusses the evolution of the social buying process. It describes how sales and marketing have changed from door-to-door salesmen and CRM systems to utilizing social networks and data. Professionals now face challenges of personalization, tactical messaging, marketing automation, and lead delivery across various social platforms and databases. The presentation outlines the key stages in the social buying funnel from initial customer profiling to feedback and ROI analysis to close more sales opportunities.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Brian Bluff
The document discusses the benefits and strategies for using social media for B2B companies. It argues that social media is not a waste of time or security risk for businesses if done properly. The presentation outlines key social media platforms like Facebook, Twitter, LinkedIn and YouTube that are relevant for B2B. It emphasizes the importance of creating valuable content, building trust and relationships with customers, and using social media to establish industry expertise, drive leads and sales. The document provides tips for creating a content marketing strategy across social media and websites to maximize a company's online presence.
Social insights can help salespeople tailor and share the content that appeals to their target buyer. If you sell to Sales VP's, Leadtail's social insights reports yields valuable information that you can use. On our webinar, we discussed opportunities based on the data.
This document summarizes research on social commerce practices among major retailers. Key findings include: most retailers have not made significant investments in social commerce features; retailers are using basic social media management tools; calls to action are rarely used on social media posts; and few posts include special offers. The research suggests retailers can improve social media strategies by finding peer groups, making strategic technology choices, using calls to action, and including exclusive offers to drive communities. Retail serves as an example for all marketers to evaluate social media practices.
The document discusses content marketing strategies for social media. It recommends creating 90 pieces of content in 90 days by answering customers' top 30 questions through blog posts, videos, and podcasts. The content should follow a 4-1-1 rule of sharing 4 pieces of others' content, 1 piece of your own, and 1 piece of entertainment. Tracking influencers and curating their content can help make shared content more relevant. Both stock content that remains valuable over time and flow content on social feeds are important.
We talked about how event organizers can use data to sell more tickets. In the presentation, we specifically cover:
- When, how and what data to gather
- How to track and optimize your marketing
- How to store the data and leverage it forever
We also highlight how Eventbrite and Batchbook can specifically make you a better event organizer -- allowing you to spend your limited time and resources only on what matters and what's returning value!
---
"In God we trust, everyone else bring data." - Edwards Demind
The document discusses the evolution of the social buying process. It describes how sales and marketing have changed from door-to-door salesmen and CRM systems to utilizing social networks and data. Professionals now face challenges of personalization, tactical messaging, marketing automation, and lead delivery across various social platforms and databases. The presentation outlines the key stages in the social buying funnel from initial customer profiling to feedback and ROI analysis to close more sales opportunities.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Brian Bluff
The document discusses the benefits and strategies for using social media for B2B companies. It argues that social media is not a waste of time or security risk for businesses if done properly. The presentation outlines key social media platforms like Facebook, Twitter, LinkedIn and YouTube that are relevant for B2B. It emphasizes the importance of creating valuable content, building trust and relationships with customers, and using social media to establish industry expertise, drive leads and sales. The document provides tips for creating a content marketing strategy across social media and websites to maximize a company's online presence.
Social insights can help salespeople tailor and share the content that appeals to their target buyer. If you sell to Sales VP's, Leadtail's social insights reports yields valuable information that you can use. On our webinar, we discussed opportunities based on the data.
This document summarizes research on social commerce practices among major retailers. Key findings include: most retailers have not made significant investments in social commerce features; retailers are using basic social media management tools; calls to action are rarely used on social media posts; and few posts include special offers. The research suggests retailers can improve social media strategies by finding peer groups, making strategic technology choices, using calls to action, and including exclusive offers to drive communities. Retail serves as an example for all marketers to evaluate social media practices.
The What, Why and How to properly implement social selling across your company.
Learn to develop strong relationships with customers and prospects across social media. See how social selling can further align sales and marketing towards a common goal. And stop customer deflection.
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This document outlines strategies for using social media and content marketing to drive sales and brand awareness. It discusses the importance of participating in social media authentically, building relationships with advocates and detractors, measuring meaningful metrics, and having fun. Several case studies are provided that demonstrate how social media programs increased sales by 20-67% and drove impressions in the tens of millions for brands like Tyson, Glidden, and Duane Reade. The key is developing engaging content through influencers and communities to facilitate conversations that build the brand.
3 Ways to Supercharge Ticket Sales with DataEventbrite
Batchbook and Eventbrite present on collecting and managing your data and clear strategies and tactics around how to use data to supercharge sales for your next event.
In this webinar, we'll give answers to these data questions:
What information should I be collecting?
How should I store my data?
What is the most effective way to use my data to drive sales?
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell
The document discusses how social media platforms are fragmenting as users prefer niche interest-based networks over generalized platforms like Facebook. It notes the rapid growth of sites like Tumblr, Pinterest, and Instagram which allow users to follow specific interests. The fragmentation means marketers need to engage users on these niche networks by creating interesting targeted content aligned with user interests rather than relying on demographics. The document provides tips for marketers to audit their content, test targeting different interest groups, curate engaging content for different platforms, and understand which sites are best for different content types and marketing goals.
The document discusses how social selling on LinkedIn can help salespeople transform cold calls into warm introductions. It notes that B2B buyers now do 75% of their research online and 60% of the buying process happens before a salesperson is involved. This has fundamentally changed the buying process, with customers seeking partnerships and being more informed. Social selling is presented as a way to engage customers through meaningful conversations within their professional networks on LinkedIn to provide value to both buyers and sellers. Analytics show that LinkedIn Sales Navigator helps salespeople find decision makers, achieve sales goals, and close more deals.
Content marketing rules of the road for B2B OrganizationsRashish Pandey
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It outlines why content marketing is important as most of the customer journey is now digital. It then provides tips for creating compelling content, such as ensuring it is relevant, tailored to specific personas, and tells a story. It also discusses how to build an effective content factory by recruiting diverse teams to create various types of derivative content from initial assets. Finally, it covers how to manage the content marketing process through planning, budgeting, and measuring success metrics like consumption, sharing, and lead generation.
Facebook for Nonprofits: Marketing Beyond the Like501 Tech NYC
Slides from 501 Tech NYC meetup on November 13, 2013 presented by Kaiya Waidell (client partner at Facebook) and Amy Bryant (managing editor of Planned Parenthood Online).
Nonprofits of all sizes have leveraged Facebook to increase awareness and drive actions, like advocacy and fundraising. Facebook and Planned Parenthood offered insights on what types of campaigns have worked well, reviewed some case studies and shared how to cultivate long-term engagement—beyond the like.
Join our Facebook group at: https://www.facebook.com/groups/165880058617
Buyers are five times more likely to engage with outreach that comes through a mutual connection according to the document. It also states that social selling helps account managers grow spending at their accounts by helping them find additional influencers and decision makers. The document recommends that LinkedIn's SSI and Sales Navigator provide foundational resources for any salesperson or team to master social selling and that the "4 Pillars of Social Selling" simplify the transformation by providing a repeatable cycle of steps that anyone can follow.
Going Social: Business and Social MediaDouglas Karr
This document provides an overview of key aspects of a successful social media strategy for businesses. It discusses how social media can build advocacy, credibility, audience and community. It also highlights statistics on the importance of Facebook and blogging to marketing efforts. The document then covers considerations like costs, differences from traditional marketing, how to start a strategy, engagement stages and metrics. Challenges with analytics across platforms are also mentioned. The summary is provided in 3 sentences or less.
The document outlines key statistics about social selling and how sales professionals are leveraging social media and LinkedIn. It notes that 70% of buyers' journeys are completed before speaking to a salesperson, warm referrals increase sales success 2-4x, and the best reps position themselves as credible sources on social media within customers' networks. Over 90% of one company's sales staff uses LinkedIn to drive relationships and close deals. Leveraging LinkedIn Sales Navigator provides more quality leads and market share.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.
How to evolve your social media team and structure, presented by Sherri MaxsonSocialMedia.org
In her presentation, Grainger's Social Business Leader, Sherri Maxson, teaches a class on how to evolve your social media structure and team.
Sherri discusses how to manage social media as your brand's need change, the market shifts, and more departments get involved.
Keys to understanding how social media works in the larger brand context of an integrated media and marketing plan. How to Mandy Vavrinak's afternoon keynote for the 2014 Social Media Tulsa conference. #marketing #smtulsa #smbiz
Wilmington Area Hospitality Association - WAHA 2018 april luncheon Digital Ma...Sage Island
April 11, 2018 - WAHA Luncheon at one of the newer Breweries in Wilmington Area- Waterman's Brewing! Our topic is not one to miss...Mike Duncan of Sage Island will discuss Digital Marketing! We believe this topic is highly-relatable to any of our members and are excited to learn more about how digital marketing can grow our member's business and Wilmington's Hospitality/Tourism Industry as a whole.
2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
This document provides an overview of digital marketing strategies for non-profits. It discusses using a website, social media, blogs, and email to market an organization and engage key audiences. It also emphasizes the importance of creating a measurement plan to track engagement and determine what strategies are most effective using tools like Google Analytics. The document advises that small non-profits focus on quality over quantity and leverage volunteers to assist with digital efforts.
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce MartinCWT Digital
Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Social Media Clicks & Cocktails Seminar - May 2011 nic๑click social
The document discusses a social media event focused on how businesses can utilize social media in their marketing strategies. It provides an agenda for the event including discussions on social media usage, tools and strategies, local success examples, and the future of social media. It also shares statistics on current social media usage among businesses and discusses best practices from companies effectively using social media. The roundtable discussions focused on how attendees would promote events, challenges of social media success, and handling negative feedback on social media sites.
The What, Why and How to properly implement social selling across your company.
Learn to develop strong relationships with customers and prospects across social media. See how social selling can further align sales and marketing towards a common goal. And stop customer deflection.
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This document outlines strategies for using social media and content marketing to drive sales and brand awareness. It discusses the importance of participating in social media authentically, building relationships with advocates and detractors, measuring meaningful metrics, and having fun. Several case studies are provided that demonstrate how social media programs increased sales by 20-67% and drove impressions in the tens of millions for brands like Tyson, Glidden, and Duane Reade. The key is developing engaging content through influencers and communities to facilitate conversations that build the brand.
3 Ways to Supercharge Ticket Sales with DataEventbrite
Batchbook and Eventbrite present on collecting and managing your data and clear strategies and tactics around how to use data to supercharge sales for your next event.
In this webinar, we'll give answers to these data questions:
What information should I be collecting?
How should I store my data?
What is the most effective way to use my data to drive sales?
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell
The document discusses how social media platforms are fragmenting as users prefer niche interest-based networks over generalized platforms like Facebook. It notes the rapid growth of sites like Tumblr, Pinterest, and Instagram which allow users to follow specific interests. The fragmentation means marketers need to engage users on these niche networks by creating interesting targeted content aligned with user interests rather than relying on demographics. The document provides tips for marketers to audit their content, test targeting different interest groups, curate engaging content for different platforms, and understand which sites are best for different content types and marketing goals.
The document discusses how social selling on LinkedIn can help salespeople transform cold calls into warm introductions. It notes that B2B buyers now do 75% of their research online and 60% of the buying process happens before a salesperson is involved. This has fundamentally changed the buying process, with customers seeking partnerships and being more informed. Social selling is presented as a way to engage customers through meaningful conversations within their professional networks on LinkedIn to provide value to both buyers and sellers. Analytics show that LinkedIn Sales Navigator helps salespeople find decision makers, achieve sales goals, and close more deals.
Content marketing rules of the road for B2B OrganizationsRashish Pandey
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It outlines why content marketing is important as most of the customer journey is now digital. It then provides tips for creating compelling content, such as ensuring it is relevant, tailored to specific personas, and tells a story. It also discusses how to build an effective content factory by recruiting diverse teams to create various types of derivative content from initial assets. Finally, it covers how to manage the content marketing process through planning, budgeting, and measuring success metrics like consumption, sharing, and lead generation.
Facebook for Nonprofits: Marketing Beyond the Like501 Tech NYC
Slides from 501 Tech NYC meetup on November 13, 2013 presented by Kaiya Waidell (client partner at Facebook) and Amy Bryant (managing editor of Planned Parenthood Online).
Nonprofits of all sizes have leveraged Facebook to increase awareness and drive actions, like advocacy and fundraising. Facebook and Planned Parenthood offered insights on what types of campaigns have worked well, reviewed some case studies and shared how to cultivate long-term engagement—beyond the like.
Join our Facebook group at: https://www.facebook.com/groups/165880058617
Buyers are five times more likely to engage with outreach that comes through a mutual connection according to the document. It also states that social selling helps account managers grow spending at their accounts by helping them find additional influencers and decision makers. The document recommends that LinkedIn's SSI and Sales Navigator provide foundational resources for any salesperson or team to master social selling and that the "4 Pillars of Social Selling" simplify the transformation by providing a repeatable cycle of steps that anyone can follow.
Going Social: Business and Social MediaDouglas Karr
This document provides an overview of key aspects of a successful social media strategy for businesses. It discusses how social media can build advocacy, credibility, audience and community. It also highlights statistics on the importance of Facebook and blogging to marketing efforts. The document then covers considerations like costs, differences from traditional marketing, how to start a strategy, engagement stages and metrics. Challenges with analytics across platforms are also mentioned. The summary is provided in 3 sentences or less.
The document outlines key statistics about social selling and how sales professionals are leveraging social media and LinkedIn. It notes that 70% of buyers' journeys are completed before speaking to a salesperson, warm referrals increase sales success 2-4x, and the best reps position themselves as credible sources on social media within customers' networks. Over 90% of one company's sales staff uses LinkedIn to drive relationships and close deals. Leveraging LinkedIn Sales Navigator provides more quality leads and market share.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.
How to evolve your social media team and structure, presented by Sherri MaxsonSocialMedia.org
In her presentation, Grainger's Social Business Leader, Sherri Maxson, teaches a class on how to evolve your social media structure and team.
Sherri discusses how to manage social media as your brand's need change, the market shifts, and more departments get involved.
Keys to understanding how social media works in the larger brand context of an integrated media and marketing plan. How to Mandy Vavrinak's afternoon keynote for the 2014 Social Media Tulsa conference. #marketing #smtulsa #smbiz
Wilmington Area Hospitality Association - WAHA 2018 april luncheon Digital Ma...Sage Island
April 11, 2018 - WAHA Luncheon at one of the newer Breweries in Wilmington Area- Waterman's Brewing! Our topic is not one to miss...Mike Duncan of Sage Island will discuss Digital Marketing! We believe this topic is highly-relatable to any of our members and are excited to learn more about how digital marketing can grow our member's business and Wilmington's Hospitality/Tourism Industry as a whole.
2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
This document provides an overview of digital marketing strategies for non-profits. It discusses using a website, social media, blogs, and email to market an organization and engage key audiences. It also emphasizes the importance of creating a measurement plan to track engagement and determine what strategies are most effective using tools like Google Analytics. The document advises that small non-profits focus on quality over quantity and leverage volunteers to assist with digital efforts.
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce MartinCWT Digital
Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Social Media Clicks & Cocktails Seminar - May 2011 nic๑click social
The document discusses a social media event focused on how businesses can utilize social media in their marketing strategies. It provides an agenda for the event including discussions on social media usage, tools and strategies, local success examples, and the future of social media. It also shares statistics on current social media usage among businesses and discusses best practices from companies effectively using social media. The roundtable discussions focused on how attendees would promote events, challenges of social media success, and handling negative feedback on social media sites.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
This document provides guidance on using social media to grow leads and sales. It discusses focusing social media efforts on key networks like Facebook, Twitter, LinkedIn and Pinterest based on the target audience. The document also covers developing a social media strategy around attracting an audience at the top of the funnel with engaging content, capturing leads in the middle with value incentives, and making offers at the bottom. It emphasizes measuring performance through metrics like traffic, sign-ups and actions to evaluate success. The overall strategy presented is to develop a mix of content across networks to attract and engage an audience, capture leads through incentives, and generate sales through targeted offers.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This document discusses demystifying social media. It begins with defining public relations and strategic relationship management. It then discusses what social media is and requires, including that it is interactive, time-intensive, and requires awareness and discipline. The document also discusses what social media is not, such as a standalone tool. It provides statistics on the importance of social media and considerations for whether it is right for a company. The document then discusses various social media tools and the importance of feedback and evaluation. It provides examples of how different organizations use social media to support their goals.
The document discusses how recruiters can leverage social media platforms like LinkedIn, Facebook, Twitter, Google+, Instagram, and Pinterest to find and engage candidates. It provides statistics on social media usage and outlines strategies recruiters can use to build their personal brands and company pages, engage candidates and employees, maximize different platforms, and manage their time effectively across social media. The key takeaways are that social media is critical for modern recruiting and relationships are more important than self-promotion.
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
For many organizations, the end goal is clear – sell more. But in this constantly evolving marketplace where social networks now play a significant role, how do you leverage the array of social media outlets to build your brand, engage customers and ultimately drive sales?
Industry thought leaders Carol Flammer and Mitch Levinson will give practical advice on how to help your organization achieve tangible benefits using social media and CRM.
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
Cut Through the Noise: Social Priorities for B2CKaty Katz
If social media isn't your primary function it can be overwhelming to decide how to prioritize your time. This is a high-level overview of areas to focus on for social media if you are stretched for resources.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
The document provides an overview of social media management using Hootsuite. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Instagram. It explains why businesses should use each platform and best practices for setting up business profiles. It then discusses how Hootsuite can be used to manage multiple social media accounts from one dashboard, schedule posts, track analytics and perform social listening. The document concludes by providing information about social media training courses offered by the presenter.
The document discusses focusing social media strategy on key platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, blogs and newer platforms like Pinterest and Instagram. It recommends starting by taking a step back to evaluate current marketing efforts and key performance metrics before enhancing existing programs and exploring new platforms to engage customers and support business goals. Regular evaluation is also emphasized to allow for continuous improvement.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
This document provides an overview of key concepts for social media and content marketing. It discusses what social media is, statistics on its usage, how digital media is consumed, best practices for effective social media use, the importance of a content strategy, how social media can impact SEO, and common misconceptions about social media. The document aims to explain why businesses should engage in social media and how to properly leverage various social platforms and content to drive results.
Firecat Studio Social media for Business - NAPMWSusan Price
Presented by Susan Price, CEO and Chief web strategist of Firecat Studio, in San Antonio, Texas, to the National Association of Professional Mortgage Women (NAPMW) Central Region Education Conference, 2009.
This document provides an overview of key strategies for successful social media marketing. It notes that Twitter has 200 million active users who post 400 million tweets daily, and that Facebook's weekly traffic exceeds Google's. It recommends setting clear social media goals, producing quality content, and incorporating social strategies throughout the customer journey. Metrics for measuring social media success include followers, engagement through shares/likes, web traffic, and influence scores. The document cautions against simply creating social pages without a plan and using social media only for advertising.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3. Humanization of Brand
• Your personality is the secret sauce in your
business
• Be authentic. Be real. Be sincere. Be caring.
• Gary Vaynerchuck
Image source: shopify.com
5. Visual Content
• Facebook posts with images get 35% more
engagement
• Pinterest
– Mashable Changes it’s look
• Infographics (Visual story
with data)
• Facebook Acquired
Instagram for a Billion $
Image source: jeffbullas.com
6. Email Lives On
• Still will be integral part of marketing mix
• Personalized, relevant, and targeted based on
real-time data.
• Segmenting your list would be critical
• Buying email list will become less used
practice
7. Social Commerce
• 47% percent of Facebook users would like
more shopping opportunities on Facebook!
• 76% of marketers plan to use Facebook
for ‘social commerce’ initiatives
• Payvment, Ecwid
data source: social commerce today
Image source: bluefountainmedia
8. What’s Your Klout
• Social Influence
– Klout
– PeerIndex
– Kred
• Disconnect between Online & Offline
Influence
• Social Data and consumer preference will be
be added to CRM (Social CRM)
9. Merging Of SEO & Social
• Social Signals are Key In Google’s Algorithm
Image source: Mashable
13. Wanted: A Marketing
Technologist (or Scientist)
• Convergence of Marketing + Technology +
Data
• Marketing Departments will take matter in
their own hands
– iPhone/Android App development
– Social App Development
– Wordpress
• Marketers becoming good at Analysis