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Be Yourself: Embrace Authentic Content

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"Authentic content" is a common term for describing social media. Indeed, this desirable quality is one of the great benefits of social media. It's often perceived as raw and unfiltered. It's “authentic.” But authentic content is not reserved for social media. In fact, all content should be authentic.

Published in: Education

Be Yourself: Embrace Authentic Content

  1. 1. Rick Allen @epublishmedia HighEdWeb 2014 #heweb14 #mcs4 Be Yourself: Embrace Authentic Content
  2. 2. https://www.flickr.com/photos/clearancejobs/6979480056
  3. 3. https://www.flickr.com/photos/mringlein/3463288828/
  4. 4. Be Yourself: Embrace Authentic Content
  5. 5. https://www.flickr.com/photos/cdejabet/3275193765/
  6. 6. https://www.flickr.com/photos/cdejabet/3275193765/
  7. 7. #heweb14 • #mcs4 What is authentic content?
  8. 8. #heweb14 • #mcs4
  9. 9. #heweb14 • #mcs4
  10. 10. #heweb14 • #mcs4
  11. 11. #heweb14 • #mcs4
  12. 12. #heweb14 • #mcs4
  13. 13. #heweb14 • #mcs4
  14. 14. Be yourself.
  15. 15. Authentic content accurately represents who you are and what you do.
  16. 16. “ #heweb14 • #mcs4 A mission statement is defined as ‘a long awkward sentence that demonstrates managements inability to think clearly.’ All good companies [and colleges] have one. Scott Adams Author, The Dilbert Principle Mission statement? https://www.flickr.com/photos/lisacwallis/
  17. 17. Faculty interviews https://www.flickr.com/photos/npu-chicago/4858067182/
  18. 18. Miami University Regionals http://youtu.be/65Z56leYuUA
  19. 19. AMDA College and Conservatory of the Performing Arts http://youtu.be/X4TAnaOIwjc
  20. 20. American University of Central Asia http://youtu.be/PpKiBTeB9Yo
  21. 21. Florida International University http://youtu.be/0ZNSVMaPIUQ
  22. 22. Authentic content requires planning, just like all purposeful content.
  23. 23. The value of authentic content https://www.flickr.com/photos/spablab/235635521
  24. 24. https://www.flickr.com/photos/tadeupereira/5867147066
  25. 25. “ #heweb14 • #mcs4 What authenticity means is the things you say and the things you do you actually believe. … When you only say and only do the things you actually believe, people will trust you. Simon Sinek Author, “Start With Why”
  26. 26. People won’t care about you unless they know you.
  27. 27. Being authentic is hard https://www.flickr.com/photos/keunerr/8222867114/
  28. 28. http://elsloganero.wordpress.com/
  29. 29. http://elsloganero.wordpress.com/
  30. 30. http://elsloganero.wordpress.com/
  31. 31. “The significant problems we have cannot be solved at the same level of thinking with which we created them.” ― Albert Einstein http://elsloganero.wordpress.com/
  32. 32. The only way to be different is to be yourself.
  33. 33. The risk of inauthentic content https://www.flickr.com/photos/desiitaly/2360227553/
  34. 34. “ #heweb14 • #mcs4 Shame is really easily understood as the fear of disconnection: Is there something about me, if other people know it or see it, that I won't be worthy of connection? Brené Brown Author, “Daring Greatly”
  35. 35. We’re not creating content to engage everyone — just the right ones.
  36. 36. www.nydailynews.com
  37. 37. Learn to be authentic https://www.flickr.com/photos/monana7/3667069604/
  38. 38. Authentic content reflects your communication goals.
  39. 39. #heweb14 • #mcs4 Identify your communication goals Who we are Who we’re not Who we want to be
  40. 40. Who we are: supportive quirky conscientious hands-on proud How do you think your institution is currently perceived?
  41. 41. Who we’re not: value-oriented assertive cutting edge eclectic modest What qualities don’t accurately represent your institution?
  42. 42. Who we want to be: innovative collaborative global in touch well-rounded How would you like your institution to be perceived?
  43. 43. Communication goals + #heweb14 • #mcs4 Who we are Who we want to be
  44. 44. http://ironman.wikia.com/
  45. 45. https://www.flickr.com/photos/dmbernasconi/2045063275/
  46. 46. Be yourself.
  47. 47. Thanks! Rick Allen @epublishmedia

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