This document introduces inbound marketing. It discusses how inbound marketing pulls potential customers to a business through content like blogging, social media, and SEO rather than interrupting potential customers through outbound tactics like ads. It outlines the 4 steps to successful inbound marketing: create optimized content, promote that content strategically using social media and other channels, convert leads and analyze results to improve efforts. The goal of inbound is to build authority and earn links organically rather than pay for ads or promotions.

1. Introduction to Inbound Marketing Sean Zinsmeister Title: Marketing Associate Company: Rentcycle Twitter: @SZinsmeister

2. About

3. “ It’s just Marketing…” --David Meerman Scott

4. Value of Inbound Marketing Inbound marketing pulls buyers into your business

5. What is Outbound Marketing?

6. Where Outbound Lives

7. Where MORE people live 800-555-1234 Annoying Salesperson

8. Solution: Inbound Marketing Content SEO Social Media

9. Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg

10. More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI

11. Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets

14. Inbound Marketers are Publishers Stop thinking like a marketer or advertiser . Start thinking like a publisher and socializer.

15. Traditional Marketing Funnel

17. Publish Everything, Everywhere

18. Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

20. Google is Judge, Jury & Executioner HubSpot.com/cartoons

21. SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority

23. 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links

24. Link Building Strategy

25. More and Better Content  Links Source: Data from selected websites using www.WebsiteGrader.com

27. Remember: It ’s Not About You, EVER! HubSpot.com/cartoons

28. Humanize

29. Target Your Content Target content to your marketing personas.

30. Create an Engaging Presence

31. Utilize New Marketing Channels Remarkable Content

32. Hub and Spoke

33. Hub and Spoke

34. Make Sharing Easy

35. Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

37. Put Calls to Action on All Your Content

38. Track Your Conversion Rate & Analytics

39. Analyze Your Marketing

40. Listen, Listen, Listen

41. Observation Marketing

42. Death of The Resume

43. Personal Branding

44. Inbound Marketing Summary Convert & Analyze

45. Poke the Box

46. Introduction to Inbound Marketing Sean Zinsmeister Title: Marketing Associate Company: Rentcycle Twitter: @SZinsmeister