Earnest Labs hosted the inaugural Brief Encounter. On offer was some wine, some cheese, and the chance to flex that big juicy creative muscle by tacking a brief on how to get more businesses to use Airbnb accommodation on their business trips.
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Dana Mitroff Silvers
Slides from "Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development" at the 2017 Museums and the Web conference in Cleveland, Ohio.
Your company has committed to sponsor and exhibit at an industry event (namely, hopefully, Content Marketing World and Intelligent Content Conference). Congratulations! Event teams are committed to bringing you exactly what you signed up for: qualified leads, great conversations, sales and much more. In order to do that, exhibitors must also put their best foot forward to make the most of the investment. Simply showing up won't cut it. If you really truly "show up", maximize your time at an event, build relationships and respect your customers, the return on your investment will be that much greater. The CMI team has put together a checklist for you to examine once you commit. Good luck, and let us know how we can help you!
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
A Race to the Bottom: OTAs and the Travel IndustryLongitude73
How can travel industry companies compete with the lower prices of OTAs? By being travel advisors, and not falling into the trap of playing the OTAs’ game.
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
Vital Statistics for B2B Marketers: Essential facts, figures & benchmarksEarnest
The what, who and how continues to change in B2B marketing. This Slideshare has been designed as a go-to resource for B2B marketers who want to navigate changing buyer needs and attitudes. Use and abuse at your leisure and please feel free to spread the word using #B2BVitalStats.
We think Small Business are misrepresented and misunderstood, so we are going to hop in a car and visit 20 businesses in 10 different counties to interview them about what it means to run a small enterprise in 2017.
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Dana Mitroff Silvers
Slides from "Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development" at the 2017 Museums and the Web conference in Cleveland, Ohio.
Your company has committed to sponsor and exhibit at an industry event (namely, hopefully, Content Marketing World and Intelligent Content Conference). Congratulations! Event teams are committed to bringing you exactly what you signed up for: qualified leads, great conversations, sales and much more. In order to do that, exhibitors must also put their best foot forward to make the most of the investment. Simply showing up won't cut it. If you really truly "show up", maximize your time at an event, build relationships and respect your customers, the return on your investment will be that much greater. The CMI team has put together a checklist for you to examine once you commit. Good luck, and let us know how we can help you!
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
A Race to the Bottom: OTAs and the Travel IndustryLongitude73
How can travel industry companies compete with the lower prices of OTAs? By being travel advisors, and not falling into the trap of playing the OTAs’ game.
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
Vital Statistics for B2B Marketers: Essential facts, figures & benchmarksEarnest
The what, who and how continues to change in B2B marketing. This Slideshare has been designed as a go-to resource for B2B marketers who want to navigate changing buyer needs and attitudes. Use and abuse at your leisure and please feel free to spread the word using #B2BVitalStats.
We think Small Business are misrepresented and misunderstood, so we are going to hop in a car and visit 20 businesses in 10 different counties to interview them about what it means to run a small enterprise in 2017.
This is the story of how Earnest Labs, the innovation arm of Earnest, inspired Lunchbox - the contactless donation box that enables customers to fill a tummy with a tap for just 30p
London Zoo is the world’s oldest scientific zoo, and it’s been open to the public since 1847. However, though 2015 saw a small uplift in visitor numbers, the zoo saw itself slip in the rankings in Visit England’s Annual Visitor Attractions survey last year.
So we got our heads together to try and come up with some ideas that could enhance the experience of visiting the zoo, to boost repeat visits as well as driving more customer recommendations.
This month, fresh off the back of the news that UK sales of e-readers are on the decline, we put our heads together to figure out how Waterstones could capitalise on this and encourage readers to keep buying physical, printed books.
We think these are exciting times for the world of events. And to prove it, we held one of our own.
At Earnest HQ, we invited clients to come interact with new technologies that will enhance their events. By putting our heads together we expanded our collective horizons.
Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.
All the highlights from this year's B2B Summit aimed at marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts
How can education marketers get ahead in the digital age? A new wave of technology is changing the rules of education. Marketers need to get on board and start exploiting new technology to connect with learners.
All the highlights from the B2B InTech 2015 event aimed at Technology Marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts.
The YES Factor: How to persuade business buyers to say yes.Earnest
A new behavioural economics Slideshare from Earnest exploring why b2b buyers are less rational than you think - and why the micro-yesses matter more than ever. Get the Yes Factor.
Inbound14 crunched by Earnest Marketing AgencyEarnest
All the best key stats and quotes from HubSpot's #Inbound14 conference.
A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing.
Relive all the action from this great event. This, is Inbound crunched!
Event Marketing: How to bridge the content chasmEarnest
Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?
Since the beginning of time, man has found ways to show the value in things. We've come a long way deciding on the payment methods we use today, but man has always prove resourceful in the trading, bartering and engage of goods. Well done man. Well done woman.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. A recap
We all get together, have
some drinks and compete
to solve a fictional brief –
against the clock.
3. What happened?
6:00 – 6:30pm
Brief - including background information on
the company and challenge - with wine, cheese
and meats. Names drawn from a hat.
6:30 – 8:30pm
Teams split up into different meeting rooms
armed with sharpies and pads.
8:30 – 9:30pm
Teams presented back their ideas.
5. Airbnb is an online rental marketplace
for short and long-term lodging.
The company is known for connecting hosts
and travellers, and has created a name
for itself in the holiday market. However,
they also offer short-term lets for business
travellers - and they’d like to increase
awareness of this part of their service.
6. Team one started by
asking the question
‘why not a hotel?’
It was decided that the main
advantage of Airbnb rentals
over hotels was that they
provided home comforts
after a long work day. With
this in mind, team one
moved forward with the
proposition feel at home.
Team one response
8. Further thinking - PR idea
Team one had an idea to generate conversation and
column inches about the comfort and character of Airbnb
Business rentals, demonstrating the way they can
really feel like a home from home. For one unsuspecting
business customer, Airbnb would ship out some personal
items to add to the enjoyment of their stay.
As well as leaving a copy of their favourite album, their
duvet cover and their slippers for them in the apartment
after their day’s work, their family would then turn up
at the door!
9. Team two response
Team two attacked the brief
by deciding on an audience
of Tech, Media and Telecoms
companies.
Understanding that
these creatively-minded
organisations might want
more from their business
accommodation, team two
settled on a proposition of
business travel you’d want
to brag about.
12. To placate any concerns about Airbnb for
business, team two proposed using a concierge-
like intermediary.
This person would be a local to the area - being
available to answer questions before the trip, give
advice, and even meet and greet at the airport.
Team two dubbed this helping hand, your ‘Go-fer’
(to help customers “go for this, go for that”).
Further thinking - The Go-fer
13. Team three response
Team three threw everything
at the brief and came away
with multiple routes in.
The idea that they led with
challenged businesses to
ask themselves: what sort
of business are you?
14. Team three
example creative
Team three’s creative
asked businesses to make
a decision about who
they really were. Are you
following the crowd or
leading the pack?
15. Further thinking - Landing page
Team three proposed a
modular landing page,
in the style of Spotify,
grouping properties
available for rent into
packages that fitted with
the style and requirements
of a business.
This site design would
push home the “What
sort of business are you?”
proposition, emphasising
the variety and flexibility
of the accomomodation.