Instagram Stories, Hashtags, Engagement - What Businesses Need

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According to a recent article, "brands can generate over 4x more interactions on Instagram compared to Facebook”. In this workshop we'll discuss Instagram Stories, where we have 24 hours to provide a glimpse behind the scenes for our audiences about our products/services. In addition, let’s finally get rid of the mystery behind Instagram hashtags and we’ll show you how to optimize it to increase your visibility with local audiences. Finally, once you start gaining new followers, how do you keep me them engaged? We’ll be showing you tips to possibly increase engagement. In this one hour workshop, we’ll discuss case studies to show you how to optimize your current strategy.

Marketing

Instagram Stories, Hashtags,
Engagement
M. Valentina Escobar-Gonzalez, MBA
Beyond Engagement
Beyond-Engagement.com

@ValentinaEG http://beyond-engagement.com

What we’ll cover…
Instagram Stories
Hashtags
Engagement Ideas
Bonus: Analytics
@ValentinaEG http://beyond-engagement.com

Before Getting Started…
 Click the airplane icon! (top right)
@ValentinaEG http://beyond-engagement.com
Photo: Pexels

Type
Live
Normal
Boomerang
Focus
Rewind
Hands-Free
Super Zoom
@ValentinaEG http://beyond-engagement.com

What to Post?
Thought
Leadership
Product Features
Product
Launches
User-Generated
Content (73%)
@ValentinaEG http://beyond-engagement.com
Source: 23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]
https://www.marketingprofs.com/chirp/2018/33701/23-ideas-for-marketers-wondering-what-to-post-
on-instagram-infographic
Photo: Pexels

Offers & Promos
Link to Blog (FYI - 10K needed or using
Power Editor)
Cause Related Marketing
Holidays
Events
@ValentinaEG http://beyond-engagement.com
Photo: Pexels

#’s
Quotes
Employees
Stats
 Numbers
@ValentinaEG http://beyond-engagement.com
Photo: Pexels

@ValentinaEG http://beyond-engagement.com
Photo: Pexels

@ValentinaEG http://beyond-engagement.com
CLEEP
Photo: Pexels

@ValentinaEG http://beyond-engagement.com
Have a
physical
location or
store?

Engagement:
@ValentinaEG http://beyond-engagement.com
Photo: Pexels

Watch Others
Click on the Heart
Swipe Right…
Watch what the people you follow like
to engage with
@ValentinaEG http://beyond-engagement.com
Photo: Pexels

Follow Hashtags
@ValentinaEG http://beyond-engagement.com

Apps I Can’t Live Without
“Repost” to Share what others
have said
“WordSwag” – to post updates
with Text!
“Ripl” to create video
Hootsuite for Desktop:
Scheduling onto all platforms,
limited with free version
@ValentinaEG http://beyond-engagement.com

@ValentinaEG http://beyond-engagement.com
Questions?

Advertising
Policies!!!
Be Sure to Read these
Policies from Facebook
before getting started:
https://www.facebook.com/policies/
ads
@ValentinaEG http://beyond-engagement.com

Join Me on Social Media!
Facebook.com/BeyondEngagement
 Twitter: @EquineValentina
 www.linkedin.com/in/equinevalentina
 Instagram: @valentinaeg
@ValentinaEG http://beyond-engagement.com

Reach me privately
beyond-engagement.com
valentina@beyond-
engagement.com
855-880-5082
@ValentinaEG http://beyond-engagement.com

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Instagram Stories, Hashtags, Engagement - What Businesses Need

1. Instagram Stories, Hashtags, Engagement M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com

2. @ValentinaEG http://beyond-engagement.com

3. What we’ll cover… Instagram Stories Hashtags Engagement Ideas Bonus: Analytics @ValentinaEG http://beyond-engagement.com

4. Before Getting Started…  Click the airplane icon! (top right) @ValentinaEG http://beyond-engagement.com Photo: Pexels

5. Type Live Normal Boomerang Focus Rewind Hands-Free Super Zoom @ValentinaEG http://beyond-engagement.com

6. What to Post? Thought Leadership Product Features Product Launches User-Generated Content (73%) @ValentinaEG http://beyond-engagement.com Source: 23 Ideas for Marketers Wondering What to Post on Instagram [Infographic] https://www.marketingprofs.com/chirp/2018/33701/23-ideas-for-marketers-wondering-what-to-post- on-instagram-infographic Photo: Pexels

7. Offers & Promos Link to Blog (FYI - 10K needed or using Power Editor) Cause Related Marketing Holidays Events @ValentinaEG http://beyond-engagement.com Photo: Pexels

8. #’s Quotes Employees Stats  Numbers @ValentinaEG http://beyond-engagement.com Photo: Pexels

9. @ValentinaEG http://beyond-engagement.com Photo: Pexels

10. @ValentinaEG http://beyond-engagement.com

11. @ValentinaEG http://beyond-engagement.com

12. @ValentinaEG http://beyond-engagement.com

13. @ValentinaEG http://beyond-engagement.com

14. @ValentinaEG http://beyond-engagement.com

15. @ValentinaEG http://beyond-engagement.com

16. @ValentinaEG http://beyond-engagement.com

17. @ValentinaEG http://beyond-engagement.com

18. @ValentinaEG http://beyond-engagement.com

19. @ValentinaEG http://beyond-engagement.com

20. @ValentinaEG http://beyond-engagement.com

21. @ValentinaEG http://beyond-engagement.com

22. @ValentinaEG http://beyond-engagement.com CLEEP Photo: Pexels

23. @ValentinaEG http://beyond-engagement.com

24. @ValentinaEG http://beyond-engagement.com Have a physical location or store?

25. @ValentinaEG http://beyond-engagement.com

26. Engagement: @ValentinaEG http://beyond-engagement.com Photo: Pexels

27. Watch Others Click on the Heart Swipe Right… Watch what the people you follow like to engage with @ValentinaEG http://beyond-engagement.com Photo: Pexels

28. Follow Hashtags @ValentinaEG http://beyond-engagement.com

29. @ValentinaEG http://beyond-engagement.com

30. @ValentinaEG http://beyond-engagement.com

31. @ValentinaEG http://beyond-engagement.com

32. @ValentinaEG http://beyond-engagement.com

33. @ValentinaEG http://beyond-engagement.com

34. @ValentinaEG http://beyond-engagement.com

35. @ValentinaEG http://beyond-engagement.com

36. @ValentinaEG http://beyond-engagement.com

37. @ValentinaEG http://beyond-engagement.com

38. Apps I Can’t Live Without “Repost” to Share what others have said “WordSwag” – to post updates with Text! “Ripl” to create video Hootsuite for Desktop: Scheduling onto all platforms, limited with free version @ValentinaEG http://beyond-engagement.com

39. @ValentinaEG http://beyond-engagement.com Questions?

40. Advertising Policies!!! Be Sure to Read these Policies from Facebook before getting started: https://www.facebook.com/policies/ ads @ValentinaEG http://beyond-engagement.com

41. Join Me on Social Media! Facebook.com/BeyondEngagement  Twitter: @EquineValentina  www.linkedin.com/in/equinevalentina  Instagram: @valentinaeg @ValentinaEG http://beyond-engagement.com

42. Reach me privately beyond-engagement.com valentina@beyond- engagement.com 855-880-5082 @ValentinaEG http://beyond-engagement.com

Editor's Notes

1 Billion+ Instagram accounts worldwide are active every single month.1 500 Million+ Instagram accounts worldwide are active every day.2 80 Percent of accounts follow a business on Instagram.3 400 Million+ accounts use Instagram Stories every day.4
I respond to messages with video or pictures!
73% of people said that user-generated content reassured them about their decision to buy a particular product
Over 200 million people visit Explore every day to discover new ideas and find inspiration. - June, 2018
Lives appear first, then the people you interact with the most appear
Posts with at least one hashtag gain 12.6% more engagement. And posts with a location receive 79% more engagement.
Put in comments, until you have 500 followers, do 30 at a time, then do 11-15 when you’re more established, Think CLEEP: Categories: #hiking, Location - #GlacierNationalPark, Emotion: #atpeace, Events: #hikingExpo, Products: #hikingBoots
Put in comments, until you have 500 followers, do 30 at a time, then do 11-15 when you’re more established, Think CLEEP: Categories: #hiking, Location - #GlacierNationalPark, Emotion: #atpeace, Events: #hikingExpo, Products: #hikingBoots
That’s why you need to “Get Notifications” from your best clients, prospects, etc. Reminder about selling, it takes about 12 interactions to close a sale. “….businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.”

Instagram Stories, Hashtags, Engagement - What Businesses Need

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