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B2B Marketing: The Evidence crunched - Morning session
1.
B2B MARKETING: THE EVIDENCE CRUNCHED All
the facts, stats, quotes from the morning session of The Evidence. ♯theevidence
2.
● Ideas and
learning from the best- of-the best in B2B marketing ● Exclusive insight into challenges facing b2b brands ● Inspiration for the year ahead The Evidence www.earnest-agency.com 20 March 2014 b2bmarketing.net/the-evidence ♯theevidence
3.
www.earnest-agency.com We came, we
saw, we crunched… Image: © visualpoint, Creative Commons
4.
Whatever channels you
use, we’re all human beings – which means we need to communicate at that level. Steve Kemish, Cyance Image: © Archerlo, Creative Commons “ ”
5.
The person who starts
the sales journey may not be the one who finishes it. Steve Kemish, Cyance Image: © Thomas Leutard, Creative Commons ” “
6.
The worrying thing
is most marketers agree, CRM is performing at 30-40% of its ability. Patrice Bendon, D&B Image: © Joakin Berndes,Creative Commons “ ”
7.
A social media
link has a half life of 3 hours. An email gets 85% of all engagement in the first 2 hours. “ ” Steve Kemish, Cyance Image: © JD Hancock, Creative Commons
8.
The difference between
really good marketers and the rest is just putting that extra effort in. Steve Kemish, Cyance Image: © George Pavwells, Creative Commons “ ”
9.
Don’t be a
one hit wonder, you’ll get a better return if you have some frequency – where each activity builds on the last. Peter Jakob, Purple Salix Image: © Nanagyeui, Creative Commons “ ”
10.
You want to
know the magic formula to maximise the return on what you’re doing? Take good planning, add inspiration, add smart execution, give it some time and hope for some luck. Pete Jakob, Purple Salix Image: © Robert S Donovan, Creative Commons “ ”
11.
B2B is good
at rational marketing but terrible at understanding customers and their decision making process Chris Wilson, Earnest Image: © Pink Sherbert, Creative Commons “ ”
12.
Behavioural economics is not about
answering what works and doesn’t but why it worked or didn’t Chris Wilson, Earnest Image: © Kenny Matic, Creative Commons “ ”
13.
Play to reciprocity
- ungate everything you can and start a journey with your audience Chris Wilson, Earnest Image: © Iswert,Creative Commons “ ”
14.
Invest in data
– you can only target what you isolate. Peter Jakob, Purple Salix Image: © JD Hancock, Creative Commons “ ”
15.
That was The
Evidence crunched by: www.earnest-agency.com earnest-agency.com @earnestagency And a big thank you to: b2bmarketing.net
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