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This work is licensed under a Creative Commons Attribution 3.0 Unported License.Master Class: Howa Chaplain mightmake use of newtechnologyDr Bex Lewis, Director, Digital Fingerprint& CODEC research team, St Johns CollegeURL: http://www.slideshare.net/drbexl/methodist-chaplains-in-a-digital-age
• “In fact, the progression and continuing interaction among social media formats is not unlike that found in face-to-face engagements. Twitter, for instance, is a bit like a public coffee hour. When you’re at your best, you spend a little time with everyone, and take care especially to welcome newcomers. And, as at the coffee hour, it’s generally considered rude when a group of more established friends hangs out in a clique, telling inside jokes that highlight how much everyone else is not part of their set. Facebook, by contrast, is more like going to coffee with a select group of friends who might bring some of their own friends along. The conversation is still relatively public, and you might run into folk at the coffee shop who join in the conversation. A blog, however, is a poetry reading. Sure, it’s public in a way. But it’s pretty likely that only those people who already know you will come to hear what you have to say. If they like it, they might invite friends to the next one, or they might hang out afterwards to comment on your work. Tweet if you heart Jesus, p86
• The thing is, it’s not likely that you would introduce to someone and then immediately invite them to your upcoming poetry reading. You might mention that you wrote poetry in the context of a coffee hour getting-to-know-you or just-checking-in conversation. If there’s a mutual interest, you might even go for coffee with your other poetry loving friends. All of this would happen before you started inviting people to your readings by way of creating a context for that invitation that comes off as something more relational than narcissistic.” Tweet if you heart Jesus, p86
• Know your message • Be specific: name, age, gender, likes, dislikes, habits, likes to buy, education, friendships. • What are the „touchpoints‟ – where are you likely to “meet” them? • Accept that people are where they are, and you have to meet them THERE. Create Personashttp://www.rgbstock.com/photo/meZ8DK6/Person+Add
http://bigbible.org.uk/2012/09/how-to-integrate-social- media-in-your-church-andersorsander/ MUST BE PART OF YOUR OVERALL STRATEGY NOT an „ADD-ON‟http://www.rgbstock.com/photo/mhcsAAK/Teamwork
Human Beings at Machines, not “are machines”http://www.sxc.hu/photo/192333
• The Methodist Church social media policy:• Be credible. Be accurate, fair, thorough and transparent.• Be consistent. Encourage constructive criticism and deliberation.• Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate.• Be integrated. Wherever possible, align online participation with other communications.• Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22–26 guide your behaviour (fruits of the spirit).• Be respectful: respect confidentiality. Respect the views of others even where you disagree. http://www.methodist.org.uk/ministers-and- office-holders/technology-and- church/social-media-guidelines
• God• Your Mum• „The kids‟• The newspaper• Your worst enemyWho might read it?
• What worked? • What didn‟t work?• National church • Hashtag too long behind the initiative • 2 competing hashtags• 1st time active • Those who didn‟t encouragement to know of pre-existing tweet in church campaign didn‟t get it• Press coverage • Weren‟t all tweeting• Early advertising simultaneously so didn‟t “trend”• Tied in with pre- existing campaign • People not in habit, had to learn quickly how to Tweet#CSWC: An encouraging start