… Hello, introduce self… (latest version of Twitter) - This book written to help fight against ‘moral panics’ – we’ve survived every other technological development … and we need to think what differences it makes to our lives … but not be over-awed by it all… Covers a lot of digital culture, designed to take the fear out of using it – seen as the biggest sticking point for most… so useful for all, but with particular focus on those aspects that affect kids
Wondering how many of you are (confident) social media users? FB, Twitter, or what?
5 mins – what kind of things do people find in common in 60 seconds?
Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter … in some ways we are looking at the kind of issues that will arise, including some exercises that you could do with youth groups..
What do many people think digital is about?
Is this your experience? Right, so we’re going to see what else we can do with this… (remember that was built in an era of ‘give it all away’, freeness, etc. and in recent years has been taken over more commercially)
What do we think about this as a quote … and also how much do we value written communication? discuss
What is social media? http://youtu.be/MpIOClX1jPE
Best part of 4 mins, still the best video, even though it’s really old … discuss what makes feel?
Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do ..
Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
Mention ‘incarnational;’… what VALUES do you want to stand for – the same as you’d think about what you stand for elsewhere…
These are two of the most powerful men in Christian circles … both actively engaging online. Justin Welby was originally ABCJustin, then wanted to become a ‘person’ rather than a ‘role’, although still needs care with ‘role’ .. Whatever position you are in.
Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible…
Justin has previously apologised in tweets for not being able to engage personally with everyone … citing that he wouldn’t get the rest of his work complete, but that he appreciates all those who contact him (makes sense – going online doesn’t mean have to throw away ‘time wisdom’. The Pope doesn’t even make a pretence, as “he” simply follows himself in 8 different languages.
As the church has previously sought to understand overseas cultures, for the purposes of both discipleship and mission, so now it seeks to engage with digital culture – a space where many spend a considerable amount of time daily. (previous) Pope Benedict XVI put it this way (2013): [quote]
The Apostle Paul (1 Corinthians 9:22-23) was mission-centric, respecting and adapting to the culture in which he found himself, rather than imposing himself upon it.
3 mins – example of a fully conceived campaign – not easy to get those kind of results (not my specialist area, so giving you a sense of what can be done with what’s out there)… [where does database collection fit into here?]
Discuss – What works in these? think about how this applies within the church ‘the missing generation’..
Now, these may surprise you, as you may expect that I come in, tools first, and say “let’s do it all digitally”, but as it has been for many years, and will be for many more – we should start with the PROBLEM(S) that need solving, and then look at how the digital fits into the mix… not necexssarily going to tackle all these questions in order, but all important!
Think about what you are trying to achieve… if achieving is “we’re having an experiment with social media”, that’s OK too… otherwise what is
“Fish where the Fish Are”
Understand the Culture… - What you’d expect from working missionally…
Qualman – just over 3 mins (business focused, but worth thinking about…) – is what we’re doing ‘marketing’ …
In a world in which the church is not on many people’s radar – connecting with their friends is the most likely place to find out about the church…
Organisations made up of the people inside them… this is not necessarily another job for the vicar, etc.. If I share something, my friends may see it – far more than if just the organisation does – so you are looking for things that people might want to share! (Push/Pull)
An article, I wrote - the church is just not on many people’s radar .. On a Sunday the Cathedrals of the shopping mall and the football pitch draw people in and provide the social spaces that people used to get from the church… so is there something else that Christians are seeking to offer… (But also need care that not using that space just to promote what you doing … if the church community gets onboard can see true community).
Online/offline activities… and the use of a ‘celebrity’ as well as ‘the common people’ (Durham Cathedral)
Building relationships takes time, but church has never been about “bums on seats”, so much as about encouraging those who attend to live full lives of discipleship. Many of those who enjoy the digital spaces are skeptical about being ‘preached to’. We live in a world of “pull” rather than “push” media (show me why I will be interested, rather than tell me I should be interested), but as Elizabeth Drescher says:
We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 127).
Must of this on a personal level..
Within the church we need to think about how we engage more - this is the model many churches have now… (as a educational developer, I note that many teachers do this too….). Can we draw more people in?
Needs to be built into everything that you do, not a last minute afterthought…
Some examples of campaigns already happening in Christian circles – recognition is growing that we need to be involved, but we need to train more people up to be involved… for several years have had #ChristmasStarts … (built up this year with pre-campaign and Thunderclap)…
In 2013, CofE decided to try #christmasmeans – to start encouraging people to join in a campaign to build up in future years…
Note also #eastermeans still ongoing .. Some saying “he’s still risen”. Note – cannot control what else appears on the hashtag… So many opportunities – others will be scattered throughout the day…
The author has worked within the Christian digital sector for four years, and has seen the question change from “we’re so busy, why would we want to engage with that?”, to “we understand we need to do it, but don’t understand how”, leading to strong uptake for a Church of England course ‘Social Media for the Scared’. Anecdotal evidence supports Baym’s (2013: 1) findings that when new forms of communication are introduced, people either feel that personal relationships are under threat as communication becomes increasingly shallow, or excitement is felt as opportunities for newer and stronger connections is felt. Either way, our social connections are changing in a digital age.
Particular fears noted related to digital engagement taking up hours of time, placing content into a space that is both ephemeral and permanent - and which may come back to haunt users, privacy concerns, tipping the work-life balance over, a loss of control over broadcast communications, and for some, a fear of being open about their faith in an increasingly secular society. Workshop delegates are reminded that content shareable in other media could also have been recorded and shared. The Methodist Church has commissioned research from CODEC into the areas of privacy, anonymity, ethics and live digital engagement whilst in a physical meeting: all topics that affect the daily lives of its members.
Socrates – worried that writing would move away from memory (how much is hysterical hype? Does it matter – makes the point we need here…)
This book written to help fight against ‘moral panics’ – we’ve survived every other technological development … and we need to think what differences it makes to our lives … but not be over-awed by it all… Covers a lot of digital culture, designed to take the fear out of using it – seen as the biggest sticking point for most… so useful for all, but with particular focus on those aspects that affect kids
Explain ‘The Jesus Arms’ at Greenbelt, digital discipleship … but here is an idea of what we want to work towards…
(2 mins) … “being comfortable in your own digital skin” [digital not a replacement for other aspects of life, but part of it…]
As we become comfortable in own digital skin … need to be aware of the others that we’re interacting with! We’re very geographically concerned, but accept global nature of sermons – often been given in a sense that there is a ‘group knowing’… how accept that anyone could be watching (and may be ex-members of congregation, but not necessarily) [Remember Wesley – world as my parish]
Importance of online/offline
Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.)
Gould (2013, 11) would agree that “Social media has opened up yet another portal for seeing and being seen, for knowing and being known, for being in and belonging to community,” offering opportunities for enhancing what already exists, rather than replacing it with something completely new. Byers, theological consultant for The BIGBible Project (2013: 196), notes that if we ourselves are the
means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit. As restored image bearers, our online presence and activity should image the Triune God.
At the core of this is the importance of a consistent message, embodying an unchanging God, as Byers (232) finishes “nothing would be more irrelevant to the world than a relevant church that is competent with digital media but inept with the media of God.” Vogt (2011: 15) agrees that each new technology offers new opportunities for mission (deeply tied to discipleship), but the basic message of Christianity remains the same.
Digital technology is addressed more within a framework of affordances and constraints (following Gibson, 1977): what does each new development in technology make possible, what does it limit, and what choices are therefore available? So, there’s all this shiny new stuff, but remember [QUOTE]
TO DISCUSS OVER THE BREAK…
So, before we look at Twitter… What are your values? What do you stand for? If we think about e.g. one I think is core = authenticity – how can you promote something that you don’t agree/internalise it’s values – why I have always rejected doing someone else’s social media, but found ones that are my ‘natural’ space.
EXERCISE with flip-chart… want you to think about this briefly… e.g. think about the fruits of the spirit (love, gentleness, peace, patience, faithfulness, self-control, joy, goodness, kindness).
Integrity (own comments “I feel, etc.) Self-control (consider consequences of interpretation – inc revisited later) Patience (expectations for response times) Authenticity (consistent to “you”) Trust (information can be out there, don’t speak on others behalf unless permission) Non-manipulative (audience aware, do someone down, bad spin; “If you love Jesus share this”) Respect (encounter different opinions – think through reactions); Good Manners; not ‘entitled’ to respect – respect others first.. Treat as you expect to be treated “Freedom of Speech” – think carefully; Libel Self-awareness – context; read differently – can you “hear” tone of voice Don’t press “send” in anger … Kindness – encourage online, messages of support Transparency – do we know the source of all this… Aliases? Who’s saying what? Accountability. Who are they?
Must get here by 1130am
Arrive here 35-40 minutes…
How many of these tools have you used?
Scary – so many, or encouraging as you clearly can’t use them all, so think about what you need to do, and which tools might fit that…
You may have seen this in the form of ‘doughnuts’…
Let’s look at one of the fastest growing tools out there…
Lots of people have this response to Twitter, but it’s got a growing user base … a couple of years ago had about 100 million active users, now nearly 300 million…
(New connections via shared interest; Building your “brand”; Pre/During/Post Event Conversations; Breaking news; Asking questions; Share good resources; Sharing pithy statements/quotes; Being “polemical”)
Ability to REPLY … (see here) What like about this – timeliness, friendliness, taking responsibility even though it was for a different company…
“Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
Easy to find people … if know who they are – the ‘search’ up the top … read their bio, and click ‘follow’ = easy to ‘unfollow’ afterwards...
Don’t forget to ‘piggyback’
Celebrity culture – be aware that power structures from “offline” (note online/offline) also work online – e.g. you’ll trust something from the BBC more than from someone’s blog… so need to build up credibility…
You get 160 characters for this… Who is going to do this? When aka “how often” (twice a month = lost)? What content is worth sharing – each tweet doesn’t need to be a mini “War & Peace” but also let’s not have too many breakfast tweets…
Manage expectations – Who, When, What
Want to look at some a/cs out there – and hope get some inspiration too…
The one you all know about right…?
52 tweeters throughout the year to give a real sense of what CofE is up to…
A diocese that I think conveys nicely a sense of the organisation and what people in this diocese are involved in = bath & we;;s – not straight broadcasting… wrote a piece for them and seemed to be drawing well on sub-churches – so part of today is ensuring that York Diocese has material to draw on … What does your diocese look like – what would be the first impressions people would get?
My old church – sporadic but learning – note focus not on building but on the people…
Couple of creative uses…
Explain send one small message and cascades out .. Message gets bigger with each RT – I have 5k followers, someone with 30k RTs – they are saying message is worth listening to .. And all their audience may see it too….
Moderated Retweet (esp to make it shorter), and Hat-Tip … all about collaboration, acknowledging the source, etc…
How many to use, how to create a new one, how to advertise them in church, etc. prospective pitfalls.. Keep it short, consistent, advertise it before the service, let people know about it (don’t try and take over an organic hashtag), make sure it makes sense and that it’s not already in use for something else… Go live online to see some in action… Join in if genuine – doesn’t have to be a new hashtag!
More humourous – but makes such a nice change from “dour” impression of Christians – have to jump in relatively quickly.. E.g. “I know what you did last Synod”, “Lost in Transubstantiation”, “The Bourne Again Identity”, “Some parishes do ‘ave ‘em”, etc.
Show how to change to other areas, be aware of tailored trends, etc.
Demo – what a list does, how to add someone, how to create a new one (may still be limited to 20?)
Katy Perry, Justin Bieber, Barack Obama = top 3 accounts followed by others… (http://twittercounter.com/pages/100)
Understanding a ‘verified’ person .. Doesn’t mean they not ‘real’ if don’t have one, but if they do, have been verified by Twitter…
Don’t forget = it’s PUBLIC, PUBLIC!
Something to think about later in the day – otherwise we’ll lose ½ hour of the day!
Why might they want to/not want to tweet about church? Recognise the assumptions that you might be making about them? What might encourage ‘engagement’ that’s more than a like…
FB = core for friends = busy, still growing (maybe not of as much interest to some younger users as others are on there, but still a functional platform)
To do - Find friends; Post status updates; Leave public messages on the ‘wall’; Post & Tag people in photos; Comment on others photos; Send private ‘messages’; Join Groups, Like Pages; Link to other social media
Basics of all – FB strong on being a ‘personal account’ and doesn’t allow duplicate a/cs – may get away with it but if they decide – can shut both down…
Note that little icon will also show you what privacy already posted posts are … can click on e.g. the globe, and reduce the privacy – but be aware that anyone can take a screenshot (same as could have taken a photocopy…)
It’s not uncommon for a pastor to live in an entirely different neighborhood or community than the people in their church. So, if there’s little opportunity for face-to-face interaction throughout the week, it’s only natural for pastor(al team) to find ways to immerse themselves in the online communities that their congregation is spending so much time in. Zuckerberg – community
How much can we find out about people – how many people can we reach – not the hugest of numbers, but think compared to average congregation… is a bit of a game of numbers..
Understand - Open, Closed, Secret…
Tea & Toast – serving a real need – ended up gaining new members of the church – online/offline mix…
Don’t assume this is an accurate idea of how many will actually turn up, etc…
Talk about Bryony’s dissertation – 3 main types identified – those who do ‘Godslots’ “job done”, those who seek to ‘be incarnational’ online, and those who work largely through social action…
Tweets = 140 characters longNote that Facebook designed for College students so 18+, not surprising that less of the younger are on it (reports of them leaving in droves, but appear to be rejoining later)
YouTube = 2nd largest search engine … often for ‘how to….’ – how might we change what comes up at the top of the search rankings – bearing in mind just creating something won’t appear… so leverage the ‘brand’ Wycliffe already has to help people use the products that you produce…
Let’s have a look, from the headlines, what seemed to be the kind of things that people wanted to share… (http://youtube-trends.blogspot.co.uk )
3:41!! Probably would have worked better at 30 seconds … (only going to watch 30 seconds)
No need to show this one (also make reference to Monty the Penguin)
1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks…
You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
Dealing with a difficult topic… Syria
Can be simply done on a smartphone… Not going to play… Based on Mark 4 – thoughts about ‘fishers of people’ … 1.5 mins (recorded straight from the iPad in 1 take) – range of voices in the sermon, not just the preacher…
No need for BBC production values
Follow the step-by-step instructions… (at bottom of this slide is a link to upload instructions … but see link in the box).
Mo need for BBC production values
Interesting range of topics…
We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.
Set up a channel…
Note – creation tools includes option for audio…
The mean-space of YouTube…
See some other good suggestions - http://www.buzzfeed.com/juliapugachevsky/most-remarkable-stop-motion-vines-of-2013 – the power of 6 seconds, again, viral?
What sites have inspired them – some suggestions we can use if not others – think about what makes the different sites work? We’re going to spin through a few that might inspire you … then what do you think?
Typical 7 of this, etc… old trick from newspapers, although is somewhat of a resistance to it.. Secular inspiration – what does the world love to read?
Including longer scrolling pages, more storytelling, less header background images, removing non-essential designs in favour of simplicity, maximum width sites, usage of ‘real people’ (professionally taken) rather than stock photography, flyout menus, hidden main menus, large typography, performance and speed.
Note might find base of this useful… basic instructions for using WordPress…
7 min vid – not planning to show all! Worht a watch…
The importance of the visual – and tools such as Pinterest…
Rich term - http://www.pinterest.com/search/pins/?q=youth%20work%20ideas
Show the activity going on in church … Steve Fogg… has been shown to have some of the biggest interactivity – be aware ..
Show full mix of your life, etc…
Can add to legitimate image sources may use elsewhere…
What do people have time/inclination for? People find it easy to write/read … increasing numbers using these formats though – don’t forget about them… carry audio recorder around..
Recent tools….. Increasingly private 1-2-1 or 1-2-many …
Coffee before the final furlong…
We have limited time/resources, so can’t be spending all our time online … here’s some tools to help…
Timesaver… but don’t forget to check back in …
Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
Tweets = 140 characters long…
Collecting stories without having to search…
Use an RSS feeder or …
What should you share?
Think about the keywords that you’ll focus on … then think about humour, vulnerability, authenticity, etc.
How might this affect what you do online?
You may still post, but at least you will post with awareness that you may attract kickback, etc..
… and don’t forget the cat.
Needs to be something people will want to share – think back to those pictures, etc…
Not PUBLISHING, but looking for CONVERSATIONS/relationship building
What would this look like on a church website – e.g. the final “don’t” would be asking for a commitment to church membership, or to Jesus, before allowing further entry… but find out where people are/what connects with them, allow them to try things for ‘free’ without feeling like they have to give it all in, encourage now/soon (though I don’t like – do this or it closes in 3 days kind of things.. I feel played – let me know you’ve got a great deal, long-term … isn’t that what we have – time limited by life-span but only God knows that…
Are you listening to them, producing something for them, or for yourself, … e.g. Old Spice campaign – designed because they realised men weren’t buying it, but women buying it for their men to smell nice… so if you’re trying to get people into church, who are you seeking to reach?
Problems – are there any have an idea of where the digital might help? Then feed back in – will we have a flipboard … let’s hold onto some of those, and start to think about what digital tools might help solve them…
How might deal with any trolls?
“Does Sam exist in real-life? Probably not exactly like this. But that’s not the point. The point is they have a target. They know who they’re going after. Do you?”
Take time to create rough personas of those that you are trying to reach – they have a name, an age, characteristics – help you keep them in mind whilst you are preparing communication – not what you say, what they hear…
Importance of understanding ‘on the move’ – make it easy for people to access your information…
2 mins… (Could see also - http://youtu.be/TPmb7xHCLO0) - charity, but we can learn a lot from business…
Social Media shouldn’t be an add-on, but should be considered in everything else that you’re doing… put links to the pages/Twitter name, etc. in church notice sheets, and publicity, etc…
If you are working for an organisation – e.g. a church – ensure that people can feel ‘free’ to go ahead and represent you …agreed your organisational values… (e.g. fruits of the spirit online)
Solid rules, been referencing them for years, as they are about behaviour, not about the technology (as we’ll find most things are)
The first diocese to get some Twitter advice out, was picked up by the press…
Finish with a prayer…
Social Media for Churches (Hereford Diocese)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Dr Bex Lewis
Director, Digital Fingerprint
Research Fellow in Social Media and Online Learning,
CODEC Centre for Digital Theology, Durham University
February 2015 for http://www.hereford.anglican.org
Even though in practice, face-to-face
communication can, of course, be
angry, negligent, resistant, deceitful and
inflexible, somehow it remains the ideal
against which mediated communication
is judged as flawed.
Prof Sonia Livingstone, Children and the
Internet: Great Expectations and Challenging
Realities. 2009, p26
The digital environment is not a parallel or purely virtual
world, but is part of the daily experience of many people,
especially the young. Social networks are the result of
human interaction, but for their part they also reshape the
dynamics of communication, which builds relationships: a
considered understanding of this environment is
therefore a prerequisite for a significant presence
Pope Benedict XVI (2013)
The Church Front Door?
For many churchgoing is no longer the
‘cultural norm’. People don’t actively ignore
the church: they don’t even think about it.
Matthew 5:13-16 calls us to be salt and
light in the world, and for thousands in the
‘digital age’, that world includes social
networks such Twitter, Facebook, YouTube
and Pinterest. With literally billions in the
digital spaces, the online social spaces
presented by churches need to be
appealing, welcoming, and not look like
they are just an afterthought: they are now
effectively the ‘front door’ to your
church for digital users, and you ignore
those spaces at your peril.
http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
We are not selling something to the world that will
make more people like us, believe in our story, join
our churches. We are trying to be something in the
world that invites connection and compassion,
encourages comfort and healing for those in need,
and challenges those in power to use that power in
the service of justice and love
(Drescher, 2011, 127)
Relax, enjoy your friends. Enjoy
their company along with the
company of Jesus. Point him
out, freely, without fear or
intimidation. You’re not
responsible to sell him to
them. You’re simply saying
what you’ve seen. You're not the
judge. You’re the witness.
WHY IS THERE SO MUCH FEAR?
Image Source: RGBStock
An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
distribution costs and for the
first time allows large
numbers of people to access
text and pictures in their
A moral panic may be
defined as an episode, often
triggered by alarming media
stories and reinforced by
reactive laws and public
policy, of exaggerated or
misdirected public concern,
anxiety, fear, or anger over a
perceived threat to social
Image Credit: Stockfresh
Right back to Socrates…
This discovery of yours will create
forgetfulness in the learners' souls,
because they will not use their
memories; they will trust to the external
written characters and not remember
of themselves…you give your disciples
not truth, but only the semblance of
truth; they will be hearers of many
things and will have learned nothing.
(Phaedrus, Benjamin Jowett trans.)
Image Credit: Wikipedia
Love thy neighbour?
What does it mean to ‘love your neighbour’ in a world
in which a ‘friend’ might as easily be the kid from down
the street you grew up with as a woman in Botswana
whom you’ve never seen in person and only know in
the context of Facebook status updates, photos, and
notes? … How can we negotiate spiritual interaction in
these contexts without losing sight of basic elements of
Christian faith expressed in traditional embodied and
geographically located practices of prayer, worship, and
compassion towards others?
Tweet if You Heart Jesus, 2011, p.xiv
at machines, not
Image Source: Stockfresh
[If we are…] means by which God
communicates and reveals himself through his
Spirit, then our blog posts, status updates,
tweets, artistic images, and online comments
should be products of a life transformed by Christ
and indwelled by his Spirit.As restored image
bearers, our online presence and activity should
image the Triune God.
Byers, A. Theomedia (2013, 196)
“Technology should not dictate our
values or our methods. Rather, we
must use technology out of our
convictions and values.”
John Dyer, From the Garden to the
What (Biblical) values do we want to
see in our (digital) world?
Image Credit: iStockPhoto
Opening the Toolbox: Twitter & Facebook
“Twitter brings you
closer to the things
you are passionate
about - and for millions
of people across the
globe that is faith.”
Facebook functions in ministry?
• Encourage Community
• Whole (life) Church
• Groups (e.g. 20s30s)
• Give others insights into ‘church life’
e.g. photo sharing
• Offer pastoral care
• *Youth: PM’s, CC parents/another
• Advertise Events
Simple ideas for Video:
• Think of the STORIES you have to tell,
and how you might tell them –
• Events: Before/After
• Sermons: Quick Overviews/Responses
• People & Their Lives
• What can you “How To”?
• Engage with other’s videos:
• Comment (no flaming)
• Blog about them
• Add to favourites/playlist
9: Simple ideas for Video
•Think of the STORIES you have
to tell, and how you might tell
• Events: Before/After
• Sermons: Quick
• People & Their Lives
• What can you “How To”?
1: Blog Characteristics
• A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflections, comments and hyperlinks
• Commentary/news on a particular
• Text/Image/Links including media
• Interactive, especially comments
• Potentially informal tone
2: Ideas for Content
• “See what we’ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites) etc.
• Challenging ideas for debate
• Interviews (Text, Audio, Video)
• ‘Best Of’ Content
• ‘How-to’ Posts
• 10 things you can…
• Guest Posts
4: Think About
• Who are you blogging for?
• How often can you blog?
• What style of blog will you use?
• What content can you produce?
• What do you want Google to find?
• Who else can you bring on board?
If you are Hungry,
Angry, Lonely or Tired,
step away from the
deal with that issue
Think of the Consequences
It seems obvious, but sometimes
that anger isn’t apparent until we
see the hurt reaction from our
unintended victims, and by that
point the damage is done, with the
evidence there for all to see. And
no, deleting the tweets later
doesn’t help (hello Kanye West). At
best you are going to end up
looking a bit silly.
Principles of Good Engagement
Image Credit: Stockfresh
Don’t look to “publish” but
engage in a CONVERSATION
Image source: Stockfresh
“Call to Action”
• Don’t make it too
complicated to participate
• Define an (easy) action
• Define the (simple)
• Give a (short) time frame
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• The principles applied to this are:
• Be credible. Be accurate, fair, thorough and transparent.
• Be consistent. Encourage constructive criticism and
• Be cordial, honest and professional at all times. Be responsive.
When you gain insight, share it where appropriate.
• Be integrated. Wherever possible, align online participation
with other communications.
• Be a good representative of the Methodist Church. Remember
that you are an ambassador for Christ, the Church and your
part of it. Disclose your position as a member or officer of the
Church, making it clear when speaking personally. Let
Galatians 5:22-26 guide your behaviour.
• Be respectful: respect confidentiality. Respect the views of
others even where you disagree.
Bath & Wells Diocese 9 Twitter Rules
• Don't rush in
• Remember tweets are transient yet permanent
• Be a good ambassador for the Church
• Don't hide behind anonymity
• Be aware of public/private life boundaries
• Maintain a professional distance
• Stay within the law
• Respect confidentiality
• Be mindful of your own security
Don’t overthink. Running through committees,
endless drafts and approval processes to get a
response out there can cause far more damage
than good. As long as you have taken the time
to assess the situation and can take a rational,
respectful tone in your response, even an
awkward response is OK to start with, and
buys you time to continue to respond to the
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•To achieve what?
•With what media?
•Who’s going to do it?
•What kind of content?
•What risks need to be
Saint Teresa of Avila (adapted by Meredith
Christ Has No Online Presence but Yours
Christ has no online presence but yours,
No blog, no Facebook page but yours,
Yours are the tweets through which love touches this
Yours are the posts through which the Gospel is shared,
Yours are the updates through which hope is revealed.
Christ has no online presence but yours,
No blog, no Facebook page but yours.