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SOCIAL MEDIA
FOR CHURCHES
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Internat...
https://twitter.com/drbexl
Let’s “tweet” each other…“Let’s Tweet Each Other”
SESSION 1
Why Social Media?
Image Credit: Facebook Meme
Even though in practice, face-to-face
communication can, of course, be
angry, negligent, resistant, deceitful and
inflexib...
http://youtu.be/MpIOClX1jPE
SOCIAL Media
"If you want to build a presence in the social media
platform, then you need to be present."
- @unmarketing
https://twitter.com/LeistCatalano/status/473076349394255872/photo/1
@drbexl
The digital environment is not a parallel or purely virtual
world, but is part of the daily experience of many people,
esp...
http://youtu.be/J5R1s8lrKuQ
The Big Questions
•Why
•Where
•When
•What
•Who
•To achieve
what?
•How do the
digital tools
help achieve
this?
WHY?
Image Credit: The Worship Cloud
Understand the Culture
Image Credit: Bex Lewis, Morocco, 2014
http://youtu.be/zxpa4dNVd3c
Networks of Networks
The Church Front Door?
For many churchgoing is no longer the
‘cultural norm’. People don’t actively ignore
the church: the...
http://i2.thejournal.co.uk/incoming/article6026679.ece/alternates/s615/clarke3main.jpg
We are not selling something to the world that will
make more people like us, believe in our story, join
our churches. We ...
Carl Medearis
Relax, enjoy your friends. Enjoy
their company along with the
company of Jesus. Point him
out, freely, witho...
Source: Netcasters?
Image Credit: Purchased Stockfresh
Social Media: More than
the cherry on the cake!
#ChristmasStarts
https://twitter.com/search?q=%23christmasstarts&src=typd
#ChristmasMeans
http://instagram.com/p/iSIc8xNmmF/
#EasterMeans
http://onlinepraise.wordpress.com/category/easter-2014/
WHY IS THERE SO MUCH FEAR?
Image Source: RGBStock
An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
dist...
https://twitter.com/hanelly/status/405754162555944960/photo/1
A moral panic may be
defined as an episode, often
triggered by alarming media
stories and reinforced by
reactive laws and ...
Right back to Socrates…
This discovery of yours will create
forgetfulness in the learners' souls,
because they will not us...
Lion Hudson
(2014)
https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a-
digital-disciple-with-changingworship
Love thy neighbour?
What does it mean to ‘love your neighbour’ in a world
in which a ‘friend’ might as easily be the kid f...
Human Beings
at machines, not
“are machines”
Image Source: Stockfresh
[If we are…] means by which God
communicates and reveals himself through his
Spirit, then our blog posts, status updates,
...
“Technology should not dictate our
values or our methods. Rather, we
must use technology out of our
convictions and values...
What (Biblical) values do we want to
see in our (digital) world?
Image Credit: iStockPhoto
SESSION 2
Opening the Toolbox: Twitter & Facebook
WHERE?
OPENING THE TOOLBOX
http://www.maylor.net/2013/0
5/social-media-explained-for-
churches
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
Image Credit: Landingnet.co.uk
10 Essentials for Twitter
1: 140 Characters
Train Tweets
2: Followers
http://twittercounter.com/pages/100
3: Bio
Twitter Spokesperson:
“Twitter brings you
closer to the things
you are passionate
about - and for millions
of people acros...
https://twitter.com/c_of_e/
https://twitter.com/ourcofe
https://twitter.com/hereforddiocese
https://twitter.com/ccwinch
https://twitter.com/spckpublishing
https://twitter.com/biblesummary
https://twitter.com/Natwivity
4: RTs, MTs & HTs
RTs, MTs and HTs
5: #Hashtags
http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
http://anglicanmemes.com/2013
/03/25/the-church...
6: Trending Topics
26/01/15: 16:03
7: Favourites
8: Lists
9 : Verification
10: It’s good for…
• New connections via shared
interests
• Building your “brand”
• Pre/During/Post Event Conversations
• ...
Tweeting in Church?
• Good Thing?
• Bad Thing?
• Why might/might
not people tweet
in church?
• What might
encourage more
‘...
P.S. https://support.twitter.com/articles/14589-how-
to-add-your-phone-via-sms
http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/
8 Essentials for Facebook
1: Personal Profile
2: Write on Walls
3: Pages
https://www.facebook.com/DigitalBible/info
Facebook functions in ministry?
• Encourage Community
• Whole (life) Church
• Groups (e.g. 20s30s)
• Give others insights ...
Facebook Insights
4: Groups
http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
5: Events
6: The Like Button
‘Amongst Friends…’
How do you feel about these?
7: Age/Gender
http://www.socialbakers.com/facebook-statistics/united-kingdom
8: Help!
LUNCH
Image Credit: Purchased Stockfresh
SESSION 3
The toolbox continues: YouTube, Blogging, visual and
audio platforms
9 Thoughts for YouTube
http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic
1: Search
YouTube: “How To Read the Bible”
https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA
2: Popular?
http://www.youtube.com/watch?v=gYXGVzPydF8
http://youtu.be/ObC0lcC-hLA
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=jzIBZQkj6SY
http://youtu.be/RBQ-IoHfimQ
http://youtu.be/eWSlDlCIajw
http://www.youtube.com/watch?v=FpmM02IE6oI
3: Everyday Tools
Go to: http://www.youtube.com
4: Sign Up
5: Upload
https://www.youtube.com/upload
https://support.google.com/youtube/topic/2888648?hl=en-GB
Simple ideas for Video:
• Think of the STORIES you have to tell,
and how you might tell them –
• Events: Before/After
• Se...
http://www.ibtimes.com/upworthys-top-topics-lgbt-gender-equality-bullying-social-issues-dominate-2013-it-sustainable
6: Channel
7: Playlist
8: Comment
9: Simple ideas for Video
•Think of the STORIES you have
to tell, and how you might tell
them –
• Events: Before/After
• S...
https://vine.co/v/bTiAYaT2QpD
7 Thoughts re: Blogging
1: Blog Characteristics
• A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflectio...
2: Ideas for Content
• “See what we’ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites) etc.
• Chal...
3: Get Inspired…
http://thenextweb.com/dd/2015/01/02/10-web-design-trends-can-expect-see-2015/
4: Think About
• Who are you blogging for?
• How often can you blog?
• What style of blog will you use?
• What content can...
https://wordpress.com
http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
5: Wordpress
6: Tumblr
http://bigbible.tumblr.com
http://youtu.be/8j-Iy8fP0Ek
7: Sermon vs Blog?
3 thoughts on
the Visual…
http://j.mp/pincw
1: Pinterest
http://instagram.com/drbexl
2: Instagram
http://365project.org
3: Image Sources, e.g.
• FREE
• http://www.flickr.com/creativecommons
• http://www.sxc.hu
• http://rgbstock.com
• http://w...
Audio?
https://audioboom.com/users/51414/boos
http://www.minehead-baptist.com/how-to-podcast-sermons.pdf
http://www.whatsapp.com
http://www.snapchat.com
SESSION 4
Some Strategy: When, What, Who
WHEN?
1 : Hootsuite
http://www.slideshare.net/drbexl/daily-twitter-workout
2: Buffer
3: Google Alerts
http://www.google.com/alerts
https://ifttt.com/myrecipes/personal
4: IFTTT
WHAT?
Think about
•Keywords
•Humour
•Vulnerability
•Authenticity
•Stories
Who might read it?
•God
•Parents
•‘The kids’
•The newspaper
•Your worst enemy
Image Credit: Stockfresh
H.A.L.T.
If you are Hungry,
Angry, Lonely or Tired,
step away from the
keyboard/keypad and
deal with that issue
first.
htt...
Think of the Consequences
It seems obvious, but sometimes
that anger isn’t apparent until we
see the hurt reaction from ou...
Principles of Good Engagement
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
Image Credit: Stockfresh
Don’t look to “publish” but
engage in a CONVERSATION
Image source: Stockfresh
“Call to Action”
• Don’t make it too
complicated to participate
• Define an (easy) action
• Define the (simple)
benefit(s)...
WHO?
Your audience
•Who are you
interested in
reaching/listeni
ng to?
•What ‘problems’
are you seeking
to solve for
them?
Image...
Personas
http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
All devices: “responsive” design
http://youtu.be/AyV7ll85MqU
Don’t forget…
Image Source: RGBStock
Strategy
Agree ‘a voice’
http://www.methodist.org.uk/ministers-and-office-
holders/technology-and-church/social-media-guidelines
• The principles a...
Bath & Wells Diocese 9 Twitter Rules
• Don't rush in
• Remember tweets are transient yet permanent
• Be a good ambassador ...
http://twitterforchurches.com/blog/2009/06/29/crisis-
communications-for-the-social-media-age/
Don’t overthink. Running th...
Image Source: RGBStock
Your Situation:
•To achieve what?
•With what media?
•Who’s going to do it?
•How often?
•What kind o...
What is your ONE
takeaway action?
Saint Teresa of Avila (adapted by Meredith
Gould, 2010)
Christ Has No Online Presence but Yours
Christ has no online prese...
@drbexl @digitalfprint @digidisciple
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
Social Media for Churches (Hereford Diocese)
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Social Media for Churches (Hereford Diocese)

  1. 1. SOCIAL MEDIA FOR CHURCHES This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Dr Bex Lewis Director, Digital Fingerprint Research Fellow in Social Media and Online Learning, CODEC Centre for Digital Theology, Durham University February 2015 for http://www.hereford.anglican.org http://www.slideshare.net/drbexl/social-media-for-churches- hereford-diocese
  2. 2. https://twitter.com/drbexl
  3. 3. Let’s “tweet” each other…“Let’s Tweet Each Other”
  4. 4. SESSION 1 Why Social Media?
  5. 5. Image Credit: Facebook Meme
  6. 6. Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. Prof Sonia Livingstone, Children and the Internet: Great Expectations and Challenging Realities. 2009, p26
  7. 7. http://youtu.be/MpIOClX1jPE
  8. 8. SOCIAL Media
  9. 9. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  10. 10. https://twitter.com/LeistCatalano/status/473076349394255872/photo/1
  11. 11. @drbexl
  12. 12. The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication, which builds relationships: a considered understanding of this environment is therefore a prerequisite for a significant presence there. Pope Benedict XVI (2013) @drbexl
  13. 13. http://youtu.be/J5R1s8lrKuQ
  14. 14. The Big Questions •Why •Where •When •What •Who •To achieve what? •How do the digital tools help achieve this?
  15. 15. WHY?
  16. 16. Image Credit: The Worship Cloud
  17. 17. Understand the Culture Image Credit: Bex Lewis, Morocco, 2014
  18. 18. http://youtu.be/zxpa4dNVd3c
  19. 19. Networks of Networks
  20. 20. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
  21. 21. http://i2.thejournal.co.uk/incoming/article6026679.ece/alternates/s615/clarke3main.jpg
  22. 22. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  23. 23. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
  24. 24. Source: Netcasters?
  25. 25. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  26. 26. #ChristmasStarts https://twitter.com/search?q=%23christmasstarts&src=typd
  27. 27. #ChristmasMeans http://instagram.com/p/iSIc8xNmmF/
  28. 28. #EasterMeans http://onlinepraise.wordpress.com/category/easter-2014/
  29. 29. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
  30. 30. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  31. 31. https://twitter.com/hanelly/status/405754162555944960/photo/1
  32. 32. A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research- Companion-to-Moral-Panics-Intro.pdf Image Credit: Stockfresh
  33. 33. Right back to Socrates… This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.) http://bigthink. com/learning- from-the- past/socrates- wouldnt-trust- the-web- should-we- trust-him Image Credit: Wikipedia
  34. 34. Lion Hudson (2014)
  35. 35. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a- digital-disciple-with-changingworship
  36. 36. Love thy neighbour? What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, 2011, p.xiv
  37. 37. Human Beings at machines, not “are machines” Image Source: Stockfresh
  38. 38. [If we are…] means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit.As restored image bearers, our online presence and activity should image the Triune God. Byers, A. Theomedia (2013, 196)
  39. 39. “Technology should not dictate our values or our methods. Rather, we must use technology out of our convictions and values.” John Dyer, From the Garden to the City, 2011,p5
  40. 40. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
  41. 41. SESSION 2 Opening the Toolbox: Twitter & Facebook
  42. 42. WHERE?
  43. 43. OPENING THE TOOLBOX
  44. 44. http://www.maylor.net/2013/0 5/social-media-explained-for- churches
  45. 45. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  46. 46. Image Credit: Landingnet.co.uk 10 Essentials for Twitter
  47. 47. 1: 140 Characters
  48. 48. Train Tweets
  49. 49. 2: Followers
  50. 50. http://twittercounter.com/pages/100
  51. 51. 3: Bio
  52. 52. Twitter Spokesperson: “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
  53. 53. https://twitter.com/c_of_e/
  54. 54. https://twitter.com/ourcofe
  55. 55. https://twitter.com/hereforddiocese
  56. 56. https://twitter.com/ccwinch
  57. 57. https://twitter.com/spckpublishing
  58. 58. https://twitter.com/biblesummary
  59. 59. https://twitter.com/Natwivity
  60. 60. 4: RTs, MTs & HTs RTs, MTs and HTs
  61. 61. 5: #Hashtags
  62. 62. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/ http://anglicanmemes.com/2013 /03/25/the-church-of-england- goes-to-hollywood-the-best-of- churchofenglandfilms/
  63. 63. 6: Trending Topics 26/01/15: 16:03
  64. 64. 7: Favourites
  65. 65. 8: Lists
  66. 66. 9 : Verification
  67. 67. 10: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
  68. 68. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
  69. 69. P.S. https://support.twitter.com/articles/14589-how- to-add-your-phone-via-sms
  70. 70. http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/ 8 Essentials for Facebook
  71. 71. 1: Personal Profile
  72. 72. 2: Write on Walls
  73. 73. 3: Pages
  74. 74. https://www.facebook.com/DigitalBible/info
  75. 75. Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
  76. 76. Facebook Insights
  77. 77. 4: Groups
  78. 78. http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  79. 79. 5: Events
  80. 80. 6: The Like Button
  81. 81. ‘Amongst Friends…’
  82. 82. How do you feel about these?
  83. 83. 7: Age/Gender http://www.socialbakers.com/facebook-statistics/united-kingdom
  84. 84. 8: Help!
  85. 85. LUNCH Image Credit: Purchased Stockfresh
  86. 86. SESSION 3 The toolbox continues: YouTube, Blogging, visual and audio platforms
  87. 87. 9 Thoughts for YouTube
  88. 88. http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic 1: Search
  89. 89. YouTube: “How To Read the Bible”
  90. 90. https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA 2: Popular?
  91. 91. http://www.youtube.com/watch?v=gYXGVzPydF8
  92. 92. http://youtu.be/ObC0lcC-hLA
  93. 93. http://www.youtube.com/watch?v=2lXh2n0aPyw
  94. 94. http://www.youtube.com/watch?v=jzIBZQkj6SY
  95. 95. http://youtu.be/RBQ-IoHfimQ
  96. 96. http://youtu.be/eWSlDlCIajw
  97. 97. http://www.youtube.com/watch?v=FpmM02IE6oI 3: Everyday Tools
  98. 98. Go to: http://www.youtube.com 4: Sign Up
  99. 99. 5: Upload https://www.youtube.com/upload https://support.google.com/youtube/topic/2888648?hl=en-GB
  100. 100. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
  101. 101. http://www.ibtimes.com/upworthys-top-topics-lgbt-gender-equality-bullying-social-issues-dominate-2013-it-sustainable
  102. 102. 6: Channel
  103. 103. 7: Playlist
  104. 104. 8: Comment
  105. 105. 9: Simple ideas for Video •Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”?
  106. 106. https://vine.co/v/bTiAYaT2QpD
  107. 107. 7 Thoughts re: Blogging
  108. 108. 1: Blog Characteristics • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  109. 109. 2: Ideas for Content • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc. • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts
  110. 110. 3: Get Inspired…
  111. 111. http://thenextweb.com/dd/2015/01/02/10-web-design-trends-can-expect-see-2015/
  112. 112. 4: Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
  113. 113. https://wordpress.com http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple 5: Wordpress
  114. 114. 6: Tumblr http://bigbible.tumblr.com
  115. 115. http://youtu.be/8j-Iy8fP0Ek 7: Sermon vs Blog?
  116. 116. 3 thoughts on the Visual…
  117. 117. http://j.mp/pincw 1: Pinterest
  118. 118. http://instagram.com/drbexl 2: Instagram
  119. 119. http://365project.org
  120. 120. 3: Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more
  121. 121. Audio? https://audioboom.com/users/51414/boos
  122. 122. http://www.minehead-baptist.com/how-to-podcast-sermons.pdf
  123. 123. http://www.whatsapp.com
  124. 124. http://www.snapchat.com
  125. 125. SESSION 4 Some Strategy: When, What, Who
  126. 126. WHEN?
  127. 127. 1 : Hootsuite
  128. 128. http://www.slideshare.net/drbexl/daily-twitter-workout
  129. 129. 2: Buffer
  130. 130. 3: Google Alerts http://www.google.com/alerts
  131. 131. https://ifttt.com/myrecipes/personal 4: IFTTT
  132. 132. WHAT?
  133. 133. Think about •Keywords •Humour •Vulnerability •Authenticity •Stories
  134. 134. Who might read it? •God •Parents •‘The kids’ •The newspaper •Your worst enemy Image Credit: Stockfresh
  135. 135. H.A.L.T. If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
  136. 136. Think of the Consequences It seems obvious, but sometimes that anger isn’t apparent until we see the hurt reaction from our unintended victims, and by that point the damage is done, with the evidence there for all to see. And no, deleting the tweets later doesn’t help (hello Kanye West). At best you are going to end up looking a bit silly. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
  137. 137. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  138. 138. Don’t look to “publish” but engage in a CONVERSATION Image source: Stockfresh
  139. 139. “Call to Action” • Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
  140. 140. WHO?
  141. 141. Your audience •Who are you interested in reaching/listeni ng to? •What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  142. 142. Personas http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
  143. 143. All devices: “responsive” design
  144. 144. http://youtu.be/AyV7ll85MqU
  145. 145. Don’t forget…
  146. 146. Image Source: RGBStock Strategy
  147. 147. Agree ‘a voice’
  148. 148. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  149. 149. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
  150. 150. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  151. 151. Image Source: RGBStock Your Situation: •To achieve what? •With what media? •Who’s going to do it? •How often? •What kind of content? •What risks need to be managed?
  152. 152. What is your ONE takeaway action?
  153. 153. Saint Teresa of Avila (adapted by Meredith Gould, 2010) Christ Has No Online Presence but Yours Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours. http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html
  154. 154. @drbexl @digitalfprint @digidisciple

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