Methodist chaplains in a digital age


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45 minute session with Methodist workplace chaplains.

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  • Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
  • Another nice explanation is this kind of idea … [read]Overall in this we need to be aware of a change in mindset from broadcasting (as we do in sermons) to conversation… in marketing terms we’ve moved from a ‘push’ (where we send acres of marketing) to a ‘pull’ economy – where the message that we have (and we have a good one, don’t forget that!) appeals to people & pulls them in…
  • Another nice explanation is this kind of idea … [read]Overall in this we need to be aware of a change in mindset from broadcasting (as we do in sermons) to conversation… in marketing terms we’ve moved from a ‘push’ (where we send acres of marketing) to a ‘pull’ economy – where the message that we have (and we have a good one, don’t forget that!) appeals to people & pulls them in…
  • Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say…
  • Another worksheet…
  • Look at the social bakers site, combine with your local knowledge … who are you aiming at? EXERCISE!
  • Before you ask people to do something – encourage them to understand what they are getting from you … why should they be funding your work etc… do your people love working for you – are there real stories of encouragement. (It’s a different ROI).
  • The Bible – has very clear guidelines – and a large number of moderators to manage content!
  • Think about the daily workout … possibilities!
  • Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
  • Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.) So…
  • If you’re going to have a policy, have something like this – v. simple. Example with Damaris…
  • Remember that anything that you write online – even in private messages, etc. are easy to copy & paste – and out of your control onve you write them down… quite a good benchmark is thinking of these people who might read it … it may place limitations on what you write – being open and authentic does not mean shove it all out without filters!!
  • This was kinda summed up at a recent conference…
  • I tend to refer to ‘human nature amplified’ … so this section from a book just released ‘The Parent App’ is interesting … as one might expect - bad things happen online because they can happen anywhere (the technology is incidental)… but also many of the kind of stats that are highlighted demonstrate that society is safer for children than it ever has been… She notes that technology may have introduced new risks – but also new ways of negating those risks… e.g. educate children to check in with parents on mobiles, etc. if they are worried about someone, etc…
  • The expectations of the younger generation may be different (although much also the same – forget ‘digital natives’) – but the nature of the technology has also changed, and the better we understand that – the more we are capable of using it well – and encouraging all of our community to use it well: 1) Material is persistent by default – difficult to remove2) Material is easy to change, replicate & share – making it difficult to distinguish between originals/replicas3) An isolated prank can go viral … may not be what the original person chose – but what the community chooses to amplify4) Anyone can be found/identifiedCan we think of activities that will encourage children to think about this…
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Methodist chaplains in a digital age

    1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Master Class: Howa Chaplain mightmake use of newtechnologyDr Bex Lewis, Director, Digital Fingerprint& CODEC research team, St Johns CollegeURL:
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    3. 3. • “In fact, the progression and continuing interaction among social media formats is not unlike that found in face-to-face engagements. Twitter, for instance, is a bit like a public coffee hour. When you’re at your best, you spend a little time with everyone, and take care especially to welcome newcomers. And, as at the coffee hour, it’s generally considered rude when a group of more established friends hangs out in a clique, telling inside jokes that highlight how much everyone else is not part of their set. Facebook, by contrast, is more like going to coffee with a select group of friends who might bring some of their own friends along. The conversation is still relatively public, and you might run into folk at the coffee shop who join in the conversation. A blog, however, is a poetry reading. Sure, it’s public in a way. But it’s pretty likely that only those people who already know you will come to hear what you have to say. If they like it, they might invite friends to the next one, or they might hang out afterwards to comment on your work. Tweet if you heart Jesus, p86
    4. 4. • The thing is, it’s not likely that you would introduce to someone and then immediately invite them to your upcoming poetry reading. You might mention that you wrote poetry in the context of a coffee hour getting-to-know-you or just-checking-in conversation. If there’s a mutual interest, you might even go for coffee with your other poetry loving friends. All of this would happen before you started inviting people to your readings by way of creating a context for that invitation that comes off as something more relational than narcissistic.” Tweet if you heart Jesus, p86
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    8. 8. There‟s more… (under documents)
    9. 9. Who is your audience?
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    11. 11. • Know your message • Be specific: name, age, gender, likes, dislikes, habits, likes to buy, education, friendships. • What are the „touchpoints‟ – where are you likely to “meet” them? • Accept that people are where they are, and you have to meet them THERE. Create Personas
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    13. 13. • http://en- y• ry/Internet-Safety-Privacy• 7/10-must-know-twitter- privacy-tips/• /googleprivacy• protecting-yourself/privacy/ Some thoughts on privacy
    14. 14. (Strong guidelines)
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    16. 16. Hootsuite
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    18. 18. media-in-your-church-andersorsander/ MUST BE PART OF YOUR OVERALL STRATEGY NOT an „ADD-ON‟
    19. 19. Human Beings at Machines, not “are machines”
    20. 20. • The Methodist Church social media policy:• Be credible. Be accurate, fair, thorough and transparent.• Be consistent. Encourage constructive criticism and deliberation.• Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate.• Be integrated. Wherever possible, align online participation with other communications.• Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as
a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22–26 guide your behaviour (fruits of the spirit).• Be respectful: respect confidentiality. Respect the views of others even where you disagree. office-holders/technology-and- church/social-media-guidelines
    21. 21. • God• Your Mum• „The kids‟• The newspaper• Your worst enemyWho might read it?
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    28. 28. http://bigbible.tumblr.comHow To:
    29. 29. #ChristmasStartsWithChrist#CSWC
    30. 30. • What worked? • What didn‟t work?• National church • Hashtag too long behind the initiative • 2 competing hashtags• 1st time active • Those who didn‟t encouragement to know of pre-existing tweet in church campaign didn‟t get it• Press coverage • Weren‟t all tweeting• Early advertising simultaneously so didn‟t “trend”• Tied in with pre- existing campaign • People not in habit, had to learn quickly how to Tweet#CSWC: An encouraging start
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    34. 34. Copyright!
    35. 35. ••• s/•• n_Page••• Sources
    37. 37. Bad thingscan happenanywhere
    38. 38. • Persistence • Perpetual Beta • Scalability • Searchability@6% 360/6636
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    40. 40. @drbexl @digitalfprint @bigbible
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