Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

United Reformed Church: Digital Confidence with @drbexl

597 views

Published on

A 135 minute session for the United Reformed Church by Dr Bex Lewis of Digital Fingerprint

Published in: Education
  • Be the first to comment

  • Be the first to like this

United Reformed Church: Digital Confidence with @drbexl

  1. 1. URC: DIGITAL CONFIDENCE Dr Bex Lewis, Digital Fingerprint http://www.slideshare.net/drbexl/united-reformed-church- digital-confidence-with-drbexl June 2014 for: http://www.urc.org.uk This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
  2. 2. https://twitter.com/drbexl
  3. 3. Let’s “tweet” each other…“Let’s Tweet Each Other”
  4. 4. SOCIAL Media
  5. 5. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  6. 6. The Big Questions •Why •Where •When •What •Who •To achieve what? •How do the digital tools help achieve this?
  7. 7. WHY?
  8. 8. Image Credit: The Worship Cloud
  9. 9. Understand the Culture
  10. 10. http://youtu.be/zxpa4dNVd3c
  11. 11. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. … With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
  12. 12. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  13. 13. Networks of Networks
  14. 14. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  15. 15. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
  16. 16. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  17. 17. https://twitter.com/LeistCatalano/status/473076349394255872/photo/1
  18. 18. “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/media/Students/lcs9603.html Image Credit: Stockfresh
  19. 19. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
  20. 20. Lion Hudson (2014)
  21. 21. Human Beings at machines, not “are machines” Image Source: Stockfresh
  22. 22. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
  23. 23. WHERE?
  24. 24. OPENING THE TOOLBOX
  25. 25. http://www.maylor.net/2013/0 5/social-media-explained-for- churches
  26. 26. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  27. 27. Image Credit: Landingnet.co.uk 10 Essentials for Twitter
  28. 28. 1: 140 Characters
  29. 29. Train Tweets
  30. 30. 2: Followers
  31. 31. 3: Bio
  32. 32. https://twitter.com/c_of_e/
  33. 33. https://twitter.com/ourcofe
  34. 34. https://twitter.com/BathWells
  35. 35. https://twitter.com/ccwinch
  36. 36. https://twitter.com/spckpublishing
  37. 37. https://twitter.com/biblesummary
  38. 38. https://twitter.com/Natwivity
  39. 39. 4: RTs, MTs & HTs RTs, MTs and HTs
  40. 40. 5: #Hashtags
  41. 41. Join Pre-Existing Conversations
  42. 42. 6: Trending Topics 26/05/14: 22:56
  43. 43. 7: Favourites
  44. 44. 8: Lists
  45. 45. 9 : Verification
  46. 46. 10: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
  47. 47. P.S. https://support.twitter.com/articles/14589-how- to-add-your-phone-via-sms
  48. 48. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
  49. 49. 9 Essentials for Facebook
  50. 50. 1: Personal Profile
  51. 51. 2: Write on Walls
  52. 52. 3: Pages
  53. 53. https://www.facebook.com/DigitalBible/info
  54. 54. Facebook Insights
  55. 55. 4: Groups
  56. 56. http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  57. 57. 5: Events
  58. 58. 6: The Like Button
  59. 59. ‘Amongst Friends…’
  60. 60. 7: Age/Gender
  61. 61. 8: Help!
  62. 62. 9: Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
  63. 63. 9 Thoughts for YouTube
  64. 64. http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic 1: Search
  65. 65. YouTube: “How To Pray”
  66. 66. https://www.youtube.com/user/theyearinreviewUK 2: Popular?
  67. 67. http://www.youtube.com/watch?v=2lXh2n0aPyw
  68. 68. http://youtu.be/OAxO6KEbTiI
  69. 69. http://www.youtube.com/watch?v=gYXGVzPydF8 3: Church?
  70. 70. http://youtu.be/D7_dZTrjw9I
  71. 71. http://www.youtube.com/watch?v=FpmM02IE6oI 4: Everyday Tools
  72. 72. Go to: http://www.youtube.com 4: Sign Up
  73. 73. 5: Upload https://www.youtube.com/upload https://support.google.com/youtube/topic/2888648?hl=en-GB
  74. 74. 6: Channel https://www.youtube.com/user/URCUK
  75. 75. 7: Playlist
  76. 76. 8: Comment
  77. 77. 9: Simple ideas for Video •Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”?
  78. 78. The Visual…
  79. 79. http://www.pinterest.com/kristoff88/youth-work-ideas/
  80. 80. http://instagram.com/drbexl
  81. 81. Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more Image Credit: Stockfresh
  82. 82. WHEN?
  83. 83. 1 : Hootsuite
  84. 84. http://www.slideshare.net/drbexl/daily-twitter-workout
  85. 85. 2: Buffer
  86. 86. http://www.google.com/alerts
  87. 87. WHAT?
  88. 88. Think about •Keywords •Humour •Vulnerability •Authenticity •Stories
  89. 89. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  90. 90. WHO?
  91. 91. Your audience •Who are you interested in reaching/listeni ng to? •What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  92. 92. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
  93. 93. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  94. 94. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
  95. 95. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  96. 96. Don’t forget… Image Credit: Stockfresh
  97. 97. What is your ONE takeaway action?
  98. 98. @drbexl @digitalfprint @bigbible Questions? http://www.slideshare.net/drbexl/united-reformed-church-digital-confidence-with-drbexl

×