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Social Media for Churches for Diocese of York (November 2014)

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Saturday session with the Diocese of York in November (http://dioceseofyork.org.uk)

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Social Media for Churches for Diocese of York (November 2014)

  1. 1. SOCIAL MEDIA FOR CHURCHES This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Dr Bex Lewis Director, Digital Fingerprint Research Fellow in Social Media and Online Learning, CODEC Centre for Digital Theology, Durham University November 2014 for http://dioceseofyork.org.uk http://www.slideshare.net/drbexl/social-media-for-the-scared- for-diocese-of-york-november-2014
  2. 2. https://twitter.com/drbexl
  3. 3. Let’s “tweet” each other…“Let’s Tweet Each Other”
  4. 4. Image Credit: Facebook Meme
  5. 5. Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. Prof Sonia Livingstone, Children and the Internet: Great Expectations and Challenging Realities. 2009, p26
  6. 6. http://youtu.be/MpIOClX1jPE
  7. 7. SOCIAL Media
  8. 8. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  9. 9. https://twitter.com/LeistCatalano/status/473076349394255872/photo/1
  10. 10. @drbexl
  11. 11. The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication, which builds relationships: a considered understanding of this environment is therefore a prerequisite for a significant presence there. Pope Benedict XVI (2013) @drbexl
  12. 12. http://youtu.be/J5R1s8lrKuQ
  13. 13. The Big Questions •Why •Where •When •What •Who •To achieve what? •How do the digital tools help achieve this?
  14. 14. WHY?
  15. 15. Image Credit: The Worship Cloud
  16. 16. Understand the Culture Image Credit: Bex Lewis, Morocco, 2014
  17. 17. http://youtu.be/zxpa4dNVd3c
  18. 18. Networks of Networks
  19. 19. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
  20. 20. http://i2.thejournal.co.uk/incoming/article6026679.ece/alternates/s615/clarke3main.jpg
  21. 21. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  22. 22. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
  23. 23. Source: Netcasters?
  24. 24. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  25. 25. #ChristmasStarts
  26. 26. #ChristmasMeans
  27. 27. #ChristmasMeans #EasterMeans
  28. 28. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
  29. 29. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  30. 30. https://twitter.com/hanelly/status/405754162555944960/photo/1
  31. 31. A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research- Companion-to-Moral-Panics-Intro.pdf Image Credit: Stockfresh
  32. 32. Right back to Socrates… This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.) http://bigthink. com/learning- from-the- past/socrates- wouldnt-trust- the-web- should-we- trust-him Image Credit: Wikipedia
  33. 33. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
  34. 34. Lion Hudson (2014)
  35. 35. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a- digital-disciple-with-changingworship
  36. 36. Love thy neighbour? What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, 2011, p.xiv
  37. 37. John Wesley “I look upon the world as my parish.” http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG
  38. 38. Human Beings at machines, not “are machines” Image Source: Stockfresh
  39. 39. [If we are…] means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit.As restored image bearers, our online presence and activity should image the Triune God. Byers, A. Theomedia (2013, 196)
  40. 40. “Technology should not dictate our values or our methods. Rather, we must use technology out of our convictions and values.” John Dyer, From the Garden to the City, 2011,p5
  41. 41. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
  42. 42. WHERE?
  43. 43. OPENING THE TOOLBOX
  44. 44. http://www.maylor.net/2013/0 5/social-media-explained-for- churches
  45. 45. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  46. 46. Image Credit: Landingnet.co.uk 10 Essentials for Twitter
  47. 47. 1: 140 Characters
  48. 48. Train Tweets
  49. 49. 2: Followers
  50. 50. http://twittercounter.com/pages/100
  51. 51. 3: Bio
  52. 52. Twitter Spokesperson: “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
  53. 53. https://twitter.com/c_of_e/
  54. 54. https://twitter.com/ourcofe
  55. 55. https://twitter.com/BathWells
  56. 56. https://twitter.com/DioceseOfYork
  57. 57. https://twitter.com/ccwinch
  58. 58. https://twitter.com/spckpublishing
  59. 59. https://twitter.com/biblesummary
  60. 60. https://twitter.com/Natwivity
  61. 61. 4: RTs, MTs & HTs RTs, MTs and HTs
  62. 62. 5: #Hashtags
  63. 63. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/ http://anglicanmemes.com/2013 /03/25/the-church-of-england- goes-to-hollywood-the-best-of- churchofenglandfilms/
  64. 64. 6: Trending Topics 29/09/14: 13:58
  65. 65. 7: Favourites
  66. 66. 8: Lists
  67. 67. 9 : Verification
  68. 68. 10: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
  69. 69. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
  70. 70. P.S. https://support.twitter.com/articles/14589-how- to-add-your-phone-via-sms
  71. 71. http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/ 8 Essentials for Facebook
  72. 72. 1: Personal Profile
  73. 73. 2: Write on Walls
  74. 74. 3: Pages
  75. 75. https://www.facebook.com/DigitalBible/info
  76. 76. Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
  77. 77. Facebook Insights
  78. 78. 4: Groups
  79. 79. http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  80. 80. 5: Events
  81. 81. 6: The Like Button
  82. 82. ‘Amongst Friends…’
  83. 83. How do you feel about these?
  84. 84. 7: Age/Gender http://www.socialbakers.com/facebook-statistics/united-kingdom
  85. 85. 8: Help!
  86. 86. LUNCH Image Credit: Purchased Stockfresh
  87. 87. Possibilities & Fears
  88. 88. 9 Thoughts for YouTube
  89. 89. http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic 1: Search
  90. 90. YouTube: “How To Read the Bible”
  91. 91. https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA 2: Popular?
  92. 92. http://www.youtube.com/watch?v=gYXGVzPydF8
  93. 93. http://youtu.be/ObC0lcC-hLA
  94. 94. http://www.youtube.com/watch?v=2lXh2n0aPyw
  95. 95. http://www.youtube.com/watch?v=jzIBZQkj6SY
  96. 96. http://youtu.be/RBQ-IoHfimQ
  97. 97. http://www.youtube.com/watch?v=FpmM02IE6oI 3: Everyday Tools
  98. 98. Go to: http://www.youtube.com 4: Sign Up
  99. 99. 5: Upload https://www.youtube.com/upload https://support.google.com/youtube/topic/2888648?hl=en-GB
  100. 100. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
  101. 101. http://www.ibtimes.com/upworthys-top-topics-lgbt-gender-equality-bullying-social-issues-dominate-2013-it-sustainable
  102. 102. 6: Channel https://www.youtube.com/user/URCUK
  103. 103. 7: Playlist
  104. 104. 8: Comment
  105. 105. 9: Simple ideas for Video •Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”?
  106. 106. https://vine.co/v/bTiAYaT2QpD
  107. 107. 7 Thoughts re: Blogging
  108. 108. 1: Blog Characteristics • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  109. 109. 2: Ideas for Content • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc. • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts
  110. 110. 3: Get Inspired…
  111. 111. http://www.hongkiat.com/blog/web-design-trends-2014/
  112. 112. 4: Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
  113. 113. https://wordpress.com http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple 5: Wordpress
  114. 114. 6: Tumblr http://bigbible.tumblr.com
  115. 115. http://youtu.be/8j-Iy8fP0Ek 7: Sermon vs Blog?
  116. 116. 3 thoughts on the Visual…
  117. 117. http://www.pinterest.com/search/pins/?q=youth%20work 1: Pinterest
  118. 118. http://instagram.com/drbexl 2: Instagram
  119. 119. http://365project.org
  120. 120. 3: Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more
  121. 121. Audio? https://audioboom.com/users/51414/boos
  122. 122. http://www.minehead-baptist.com/how-to-podcast-sermons.pdf
  123. 123. http://www.whatsapp.com
  124. 124. http://www.snapchat.com
  125. 125. WHEN?
  126. 126. 1 : Hootsuite
  127. 127. http://www.slideshare.net/drbexl/daily-twitter-workout
  128. 128. 2: Buffer
  129. 129. 3: Google Alerts http://www.google.com/alerts
  130. 130. https://ifttt.com/myrecipes/personal 4: IFTTT
  131. 131. WHAT?
  132. 132. Think about •Keywords •Humour •Vulnerability •Authenticity •Stories
  133. 133. Who might read it? •God •Parents •‘The kids’ •The newspaper •Your worst enemy Image Credit: Stockfresh
  134. 134. H.A.L.T. If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
  135. 135. Think of the Consequences It seems obvious, but sometimes that anger isn’t apparent until we see the hurt reaction from our unintended victims, and by that point the damage is done, with the evidence there for all to see. And no, deleting the tweets later doesn’t help (hello Kanye West). At best you are going to end up looking a bit silly. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
  136. 136. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  137. 137. Don’t look to “publish” but engage in a CONVERSATION Image source: Stockfresh
  138. 138. “Call to Action” • Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
  139. 139. WHO?
  140. 140. Your audience •Who are you interested in reaching/listeni ng to? •What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  141. 141. Personas http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
  142. 142. All devices: “responsive” design
  143. 143. http://youtu.be/AyV7ll85MqU
  144. 144. Don’t forget…
  145. 145. Image Source: RGBStock Strategy
  146. 146. Agree ‘a voice’
  147. 147. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  148. 148. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
  149. 149. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  150. 150. Image Source: RGBStock Let’s Look at YOUR Situation(s)
  151. 151. To achieve what? Image Source: RGBStock
  152. 152. What media? Image Source: Dr Bex Lewis
  153. 153. Who’s going to do it? Image Source: Stockfresh
  154. 154. How often? Image Source: Stockfresh
  155. 155. RISKS? Image Source: RGBStock
  156. 156. What is your ONE takeaway action?
  157. 157. Saint Teresa of Avila (adapted by Meredith Gould, 2010) Christ Has No Online Presence but Yours Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours. http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html
  158. 158. @drbexl @digitalfprint @digidisciple
  159. 159. GET HANDS ON!

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