SOCIAL MEDIA
FOR THE
SCARED
Dr Bex Lewis, Digital Fingerprint
URL: http://www.slideshare.net/drbexl/social-media-for-
the-...
https://twitter.com/drbexl
“Let’s Tweet Each Other”
Image Credit: Facebook Meme
http://youtu.be/MpIOClX1jPE
"If you want to build a presence in the social media
platform, then you need to be present."
- @unmarketing
The Big Questions
•Why
•Who
•What
•Where
•When
•To achieve
what?
•How do the
digital tools
help achieve
this?
WHY BE ONLINE?
Image Credit: The Worship Cloud
Understand the Culture
http://youtu.be/zxpa4dNVd3c
The Church Front Door?
For many churchgoing is no longer the
‘cultural norm’. People don’t actively ignore
the church: the...
We are not selling something to the world that will
make more people like us, believe in our story, join
our churches. We ...
Networks of Networks
Source: Netcasters?
Image Credit: Purchased Stockfresh
Social Media: More than
the cherry on the cake!
#ChristmasStarts
#ChristmasMeans
#ChristmasMeans
#EasterMeans
WHY IS THERE SO MUCH FEAR?
Image Source: RGBStock
An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
dist...
“Furedi suggests that moral panics have
a tendency to occur ‘at times when
society has not been able to adapt to
dramatic ...
Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
Digital Literacy (JISC)
“digital literacy defines
those capab...
Lion Hudson
(2014)
https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a-
digital-disciple-with-changingworship
Love thy neighbour?
What does it mean to ‘love your neighbour’ in a world
in which a ‘friend’ might as easily be the kid f...
Human Beings at
machines, not
“are machines”
Image Source: Sxc.Hu
What (Biblical) values do we want to
see in our (digital) world?
Image Credit: iStockPhoto
WHERE?
OPENING THE TOOLBOX
http://www.maylor.net/2013/0
5/social-media-explained-for-
churches
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
Image Credit: Landingnet.co.uk
What’s it good for?
• New connections via shared interests
• Building your “brand”
• Pre/During/Post Event Conversations
•...
2012 Instagraphic
http://twittercounter.com/pages/100
Twitter Spokesperson:
“Twitter brings you
closer to the things
you are passionate
about - and for millions
of people acros...
https://twitter.com/c_of_e/
https://twitter.com/ourcofe
https://twitter.com/BathWells
https://twitter.com/ccwinch
https://twitter.com/spckpublishing
https://twitter.com/biblesummary
https://twitter.com/Natwivity
Following & Piggybacking
RT: The Power of the Retweet
Image Credit: Todaymade.com
You may also commonly see….
•MT
•HT
Image Credit: Stockfresh
Lists
Trending Topics: 5/5/14: 2150
Hashtags Explained
Image Credit: Purchased Stockfresh
Join Pre-Existing Conversations
Train Tweets
Manage Expectations
•Use the 160 character
bio well…
•Who
•When
•What
Image Credit: Stockfresh
https://support.twitter.com/articles/14589-how-to-
add-your-phone-via-sms
Tweeting in Church?
• Good Thing?
• Bad Thing?
• Why might/might
not people tweet
in church?
• What might
encourage more
‘...
https://www.facebook.com/drbexl
What can you do on Facebook?
• Find friends
• Post status updates
• Leave public messages on the ‘wall’
• Post & Tag peopl...
Facebook functions in ministry?
• Encourage Community
• Whole (life) Church
• Groups (e.g. 20s30s)
• Give others insights ...
Choose Who to Share With
The power of ‘Like’
‘Amongst Friends…’
https://www.facebook.com/DigitalBible
https://www.facebook.com/DigitalBible/info
https://www.facebook.com/bigbible
Facebook Insights
http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
Pastoral Care: Facebook
Image Credit: Purchased Stockfresh
https://www.facebook.com/help/
WHAT ELSE IS IMPORTANT?
Blog Characteristics?
• A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflections...
Ideas for Content?
• “See what we’ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites) etc)
• Challe...
Get Inspired…
Think About
• Who are you blogging for?
• How often can you blog?
• What style of blog will you use?
• What content can yo...
https://wordpress.com
http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
http://youtu.be/8j-Iy8fP0Ek
http://www.jeffbul
las.com/2013/02/
11/the-facts-and-
figures-on-
youtube-in-2013-
infographic/
YouTube: “How To Pray”
Simple ideas for Video:
• Think of the STORIES you have to tell,
and how you might tell them –
• Events: Before/After
• Se...
http://www.slideshare.net/drbexl/youtube-13863454
http://www.youtube.com/watch?v=gYXGVzPydF8
https://www.youtube.com/user/theyearinreviewUK
https://www.youtube.com/watch?v=4hpEnLtqUDg
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=jzIBZQkj6SY
http://www.youtube.com/watch?v=FpmM02IE6oI
http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
• We also saw that, contrary to popular wisdom about
what goes viral, neither “difficult” subjects nor
fact-filled present...
https://vine.co/v/bTiAYaT2QpD
Audio?
https://audioboo.fm/users/51414/boos
The Visual…
The Power of Pinterest
http://www.pinterest.com/TCWomancom
http://instagram.com/drbexl
http://365project.org
http://www.whatsapp.com
http://www.snapchat.com
LUNCH
Image Credit: Purchased Stockfresh
Possibilities & Fears
WHEN?
http://hootsuite.com
http://hootsuite.com
http://www.slideshare.net/drbexl/daily-twitter-workout
https://bufferapp.com/
http://www.google.com/alerts
http://docs.google.com
http://bundlr.com/b/digitalparenting
WHAT SHOULD
I SHARE?
Image source: Stockfresh
Discuss: Keywords
Image Credit: Purchased Stockfresh
Don’t look to “publish” but
engage in a CONVERSATION
Image source: Stockfresh
Humour
http://anglicanmemes.com/2013/10/17/the-best-of-awkwardanglican-sorry-im-c-of-e
Vulnerability
http://bigbible.org.uk/2013/08/digital-lunacy-and-new-acceptance-frdavidcloake
Sermon
Soundbites
“Call to Action”
• Don’t make it too
complicated to participate
• Define an (easy) action
• Define the (simple)
benefit(s)...
Principles of Good Engagement
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
Image Credit: Stockfresh
WHO?
Image Credit: Purchased Stockfresh
DISCUSS: Your audience
• Turn to person
next to you.
• Who are you
interested in
reaching/listening
to?
• What ‘problems’
...
Personas
http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
COPYRIGHT
Really important to be aware of…!!
Image Sources, e.g.
• FREE
• http://www.flickr.com/creativecommons
• http://www.sxc.hu
• http://rgbstock.com
• http://www....
http://scottfisk.com/wp-
content/uploads/2009/06/creative-commons-
license-types-pros-cons1.gif
Image Source: RGBStock
Strategy
Agree a (flexible)
Social Media Policy
Image credit: SXC.Hu
http://www.methodist.org.uk/ministers-and-office-
holders/technology-and-church/social-media-guidelines
• The principles a...
Bath & Wells Diocese 9 Twitter Rules
• Don't rush in
• Remember tweets are transient yet permanent
• Be a good ambassador ...
http://twitterforchurches.com/blog/2009/06/29/crisis-
communications-for-the-social-media-age/
Don’t overthink. Running th...
Don’t forget…
Image Credit: Stockfresh
Image Source: RGBStock
Let’s Look at
YOUR Situation(s)
To achieve what?
Image Source: RGBStock
What media?
Image Source: Dr Bex Lewis
Who’s going to do it?
Image Source: Stockfresh
How often?
Image Source: Stockfresh
RISKS?
Image Source: RGBStock
What is your ONE
takeaway action?
@drbexl @digitalfprint @bigbible
Questions?
GET HANDS ON!
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
Social Media for the Scared for @C_of_E
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Social Media for the Scared, popular course to be run at Church House Westminster, 7th May 2014.

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Social Media for the Scared for @C_of_E

  1. 1. SOCIAL MEDIA FOR THE SCARED Dr Bex Lewis, Digital Fingerprint URL: http://www.slideshare.net/drbexl/social-media-for- the-scared-for-cofe May 2014 for: http://www.churchcommstraining.org This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
  2. 2. https://twitter.com/drbexl
  3. 3. “Let’s Tweet Each Other”
  4. 4. Image Credit: Facebook Meme
  5. 5. http://youtu.be/MpIOClX1jPE
  6. 6. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  7. 7. The Big Questions •Why •Who •What •Where •When •To achieve what? •How do the digital tools help achieve this?
  8. 8. WHY BE ONLINE?
  9. 9. Image Credit: The Worship Cloud
  10. 10. Understand the Culture
  11. 11. http://youtu.be/zxpa4dNVd3c
  12. 12. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
  13. 13. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  14. 14. Networks of Networks
  15. 15. Source: Netcasters?
  16. 16. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  17. 17. #ChristmasStarts
  18. 18. #ChristmasMeans
  19. 19. #ChristmasMeans #EasterMeans
  20. 20. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
  21. 21. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  22. 22. “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/media/Students/lcs9603.html Image Credit: Stockfresh
  23. 23. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
  24. 24. Lion Hudson (2014)
  25. 25. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a- digital-disciple-with-changingworship
  26. 26. Love thy neighbour? What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, 2011, p.xiv
  27. 27. Human Beings at machines, not “are machines” Image Source: Sxc.Hu
  28. 28. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
  29. 29. WHERE?
  30. 30. OPENING THE TOOLBOX
  31. 31. http://www.maylor.net/2013/0 5/social-media-explained-for- churches
  32. 32. http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
  33. 33. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  34. 34. Image Credit: Landingnet.co.uk
  35. 35. What’s it good for? • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Share good resources • Sharing pithy statements/quotes • Being “polemical”
  36. 36. 2012 Instagraphic
  37. 37. http://twittercounter.com/pages/100
  38. 38. Twitter Spokesperson: “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
  39. 39. https://twitter.com/c_of_e/
  40. 40. https://twitter.com/ourcofe
  41. 41. https://twitter.com/BathWells
  42. 42. https://twitter.com/ccwinch
  43. 43. https://twitter.com/spckpublishing
  44. 44. https://twitter.com/biblesummary
  45. 45. https://twitter.com/Natwivity
  46. 46. Following & Piggybacking
  47. 47. RT: The Power of the Retweet Image Credit: Todaymade.com
  48. 48. You may also commonly see…. •MT •HT Image Credit: Stockfresh
  49. 49. Lists
  50. 50. Trending Topics: 5/5/14: 2150
  51. 51. Hashtags Explained Image Credit: Purchased Stockfresh
  52. 52. Join Pre-Existing Conversations
  53. 53. Train Tweets
  54. 54. Manage Expectations •Use the 160 character bio well… •Who •When •What Image Credit: Stockfresh
  55. 55. https://support.twitter.com/articles/14589-how-to- add-your-phone-via-sms
  56. 56. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
  57. 57. https://www.facebook.com/drbexl
  58. 58. What can you do on Facebook? • Find friends • Post status updates • Leave public messages on the ‘wall’ • Post & Tag people in photos • Comment on others photos • Send private ‘messages’ • Join Groups, Like Pages • Link to other social media
  59. 59. Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
  60. 60. Choose Who to Share With
  61. 61. The power of ‘Like’
  62. 62. ‘Amongst Friends…’
  63. 63. https://www.facebook.com/DigitalBible
  64. 64. https://www.facebook.com/DigitalBible/info
  65. 65. https://www.facebook.com/bigbible
  66. 66. Facebook Insights
  67. 67. http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  68. 68. Pastoral Care: Facebook Image Credit: Purchased Stockfresh
  69. 69. https://www.facebook.com/help/
  70. 70. WHAT ELSE IS IMPORTANT?
  71. 71. Blog Characteristics? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  72. 72. Ideas for Content? • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
  73. 73. Get Inspired…
  74. 74. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
  75. 75. https://wordpress.com http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
  76. 76. http://youtu.be/8j-Iy8fP0Ek
  77. 77. http://www.jeffbul las.com/2013/02/ 11/the-facts-and- figures-on- youtube-in-2013- infographic/
  78. 78. YouTube: “How To Pray”
  79. 79. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
  80. 80. http://www.slideshare.net/drbexl/youtube-13863454
  81. 81. http://www.youtube.com/watch?v=gYXGVzPydF8
  82. 82. https://www.youtube.com/user/theyearinreviewUK
  83. 83. https://www.youtube.com/watch?v=4hpEnLtqUDg
  84. 84. http://www.youtube.com/watch?v=2lXh2n0aPyw
  85. 85. http://www.youtube.com/watch?v=jzIBZQkj6SY
  86. 86. http://www.youtube.com/watch?v=FpmM02IE6oI
  87. 87. http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
  88. 88. • We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.
  89. 89. https://vine.co/v/bTiAYaT2QpD
  90. 90. Audio? https://audioboo.fm/users/51414/boos
  91. 91. The Visual…
  92. 92. The Power of Pinterest http://www.pinterest.com/TCWomancom
  93. 93. http://instagram.com/drbexl
  94. 94. http://365project.org
  95. 95. http://www.whatsapp.com
  96. 96. http://www.snapchat.com
  97. 97. LUNCH Image Credit: Purchased Stockfresh
  98. 98. Possibilities & Fears
  99. 99. WHEN?
  100. 100. http://hootsuite.com
  101. 101. http://hootsuite.com
  102. 102. http://www.slideshare.net/drbexl/daily-twitter-workout
  103. 103. https://bufferapp.com/
  104. 104. http://www.google.com/alerts
  105. 105. http://docs.google.com
  106. 106. http://bundlr.com/b/digitalparenting
  107. 107. WHAT SHOULD I SHARE? Image source: Stockfresh
  108. 108. Discuss: Keywords Image Credit: Purchased Stockfresh
  109. 109. Don’t look to “publish” but engage in a CONVERSATION Image source: Stockfresh
  110. 110. Humour http://anglicanmemes.com/2013/10/17/the-best-of-awkwardanglican-sorry-im-c-of-e
  111. 111. Vulnerability http://bigbible.org.uk/2013/08/digital-lunacy-and-new-acceptance-frdavidcloake
  112. 112. Sermon Soundbites
  113. 113. “Call to Action” • Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
  114. 114. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  115. 115. WHO? Image Credit: Purchased Stockfresh
  116. 116. DISCUSS: Your audience • Turn to person next to you. • Who are you interested in reaching/listening to? • What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  117. 117. Personas http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
  118. 118. COPYRIGHT Really important to be aware of…!!
  119. 119. Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more Image Credit: Stockfresh
  120. 120. http://scottfisk.com/wp- content/uploads/2009/06/creative-commons- license-types-pros-cons1.gif
  121. 121. Image Source: RGBStock Strategy
  122. 122. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
  123. 123. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  124. 124. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
  125. 125. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  126. 126. Don’t forget… Image Credit: Stockfresh
  127. 127. Image Source: RGBStock Let’s Look at YOUR Situation(s)
  128. 128. To achieve what? Image Source: RGBStock
  129. 129. What media? Image Source: Dr Bex Lewis
  130. 130. Who’s going to do it? Image Source: Stockfresh
  131. 131. How often? Image Source: Stockfresh
  132. 132. RISKS? Image Source: RGBStock
  133. 133. What is your ONE takeaway action?
  134. 134. @drbexl @digitalfprint @bigbible Questions?
  135. 135. GET HANDS ON!

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