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![[If we are…] means by which God
communicates and reveals himself through his
Spirit, then our blog posts, status updates,
tweets, artistic images, and online comments
should be products of a life transformed by Christ
and indwelled by his Spirit.As restored image
bearers, our online presence and activity should
image the Triune God.
Byers, A. Theomedia (2013, 196)](https://image.slidesharecdn.com/chesterdiocesejuly2016-160701234026/75/Social-Media-for-Ministry-Chester-Diocese-July-2016-33-2048.jpg)
Uploaded byBex Lewis
Social Media for Ministry, Chester Diocese, July 2016
The document discusses the importance of social media for ministry, emphasizing the need for churches to establish an authentic presence in digital spaces as an extension of their community outreach. It highlights various platforms such as Twitter, Facebook, and YouTube, and provides strategies for engaging effectively with audiences while encouraging collaboration and compassion. Key principles for using social media include authenticity, consistency, and being a constructive representative of the church's values.
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Social Media for Ministry, Chester Diocese, July 2016
- 1. SOCIAL MEDIA FOR MINISTRY Thiswork is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Dr Bex Lewis Director, Digital Fingerprint Senior Lecturer in Digital Marketing, Manchester Metropolitan University July 2016 for Chester Diocese
- 2. Today’s Session • Introductions •Why social media? • Getting past the fear • Where? • Twitter • Facebook • YouTube • Blogging • Other • Strategy • Where • When • Who
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- 8. "If you wantto build a presence in the social media platform, then you need to be present." - @unmarketing
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- 10. I’m a passionatebeliever that we need to be ‘incarnational’ in the digital spaces, whether those are specifically ‘Christian’ spaces or not, but that we need to understand how to be ‘resident’ in those spaces, rather than merely ‘visiting’ to do a ‘bit of reaching out’. http://www.threadsuk.com/redeeming-culture-in-a-digital-age Bex Lewis, May 2014
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- 13. The digital environmentis not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication, which builds relationships: a considered understanding of this environment is therefore a prerequisite for a significant presence there. Pope Benedict XVI (2013) @drbexl
- 14. Even though inpractice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. Prof Sonia Livingstone, Children and the Internet: Great Expectations and Challenging Realities. 2009, p26
- 15. The Big Questions •Why •Where •When •What •Who •Toachieve what? •How do the digital tools help achieve this?
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- 17. “There’s no placefor faith in our public life” Discuss If you have faith, then you live that faith 24/7. Not something that can be switched off in differing contexts. @MurielSowden
- 18. Image Credit: TheWorship Cloud
- 19. Understand the Culture ImageCredit: Bex Lewis, Morocco, 2014
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- 22. The Church FrontDoor? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
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- 24. We are notselling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
- 25. Carl Medearis Relax, enjoyyour friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
- 26. WHY IS THERESO MUCH FEAR? Image Source: RGBStock
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- 28. A moral panicmay be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research- Companion-to-Moral-Panics-Intro.pdf Image Credit: Stockfresh
- 29. Right back toSocrates… This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.) http://bigthink. com/learning- from-the- past/socrates- wouldnt-trust- the-web- should-we- trust-him Image Credit: Wikipedia
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- 31. What (Biblical) valuesdo we want to see in our (digital) world? Image Credit: iStockPhoto
- 32. Image Credit: PurchasedStockfresh Social Media: More than the cherry on the cake!
- 33. [If we are…]means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit.As restored image bearers, our online presence and activity should image the Triune God. Byers, A. Theomedia (2013, 196)
- 34. “Technology should notdictate our values or our methods. Rather, we must use technology out of our convictions and values.” John Dyer, From the Garden to the City, 2011,p5
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- 38. Image Credit: Landingnet.co.uk 10Essentials for Twitter
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- 44. Twitter Spokesperson: “Twitter bringsyou closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
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- 48. 4: RTs, MTs& HTs RTs, MTs and HTs
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- 55. 10: It’s goodfor… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
- 56. Tweeting in Church? •Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
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- 58. 8 Essentials forFacebook
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- 60. 2: Write onWalls
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- 64. Facebook functions inministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
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- 69. 6: The LikeButton
- 70. How do youfeel about these?
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- 73. 8 Thoughts forYouTube
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- 75. YouTube: “How ToRead the Bible”
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- 84. Simple ideas forVideo: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
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- 92. 7 Thoughts re:Blogging
- 93. 1: Blog Characteristics •A reverse diary (most recent entry first) • A publically accessible personal journal • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
- 94. 2: Ideas forContent • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc. • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts
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- 97. 4: Think About •Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
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- 101. 3 thoughts on theVisual…
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- 104. 3: Image Sources,e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more
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- 118. Who sees this? 1.God 2. Parents 3. ‘Kids’ 4. Newspaper 5. Enemy
- 119. H.A.L.T. If you areHungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
- 120. Principles of GoodEngagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
- 122. Don’t look to“publish” but engage in a CONVERSATION Image source: Stockfresh
- 123. Human Beings at machines,not “are machines” Image Source: Stockfresh
- 125. “Call to Action” •Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
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- 127. Who does socialmedia? Direct to: https://www.facebook.com/groups/churchcomm/ and @chsocm
- 128. Place Your LifeBefore God So here’s what I want you to do, God helping you: Take your everyday, ordinary life—your sleeping, eating, going-to-work, and walking-around life—and place it before God as an offering. Embracing what God does for you is the best thing you can do for him. Don’t become so well-adjusted to your culture that you fit into it without even thinking. Instead, fix your attention on God. You’ll be changed from the inside out. Readily recognize what he wants from you, and quickly respond to it. Unlike the culture around you, always dragging you down to its level of immaturity, God brings the best out of you, develops well-formed maturity in you. Romans 12:1-2 https://www.biblegateway.com/passage/?search=Romans+12:1&ver sion=MSG
- 129. Your audience •Who areyou interested in reaching/listeni ng to? •What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
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- 133. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Runningthrough committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
- 134. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines • The principlesapplied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
- 135. Bath & WellsDiocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
- 136. Image Source: RGBStock YourSituation: •To achieve what? •With what media? •Who’s going to do it? •How often? •What kind of content? •What risks need to be managed?
- 137. What is yourONE takeaway action?
- 138. Saint Teresa ofAvila (adapted by Meredith Gould, 2010) Christ Has No Online Presence but Yours Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours. http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html
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