Social Media for Ministry, Chester Diocese, July 2016
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Material prepared for day-long workshop with Chester Diocese by Dr Bex Lewis of Digital Fingerprint, see http://www.chester.anglican.org/event.asp?Page=1287
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Social Media for Ministry, Chester Diocese, July 2016
- 1. SOCIAL MEDIA FOR MINISTRY This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Dr Bex Lewis Director, Digital Fingerprint Senior Lecturer in Digital Marketing, Manchester Metropolitan University July 2016 for Chester Diocese
- 2. Todayâs Session ⢠Introductions ⢠Why social media? ⢠Getting past the fear ⢠Where? ⢠Twitter ⢠Facebook ⢠YouTube ⢠Blogging ⢠Other ⢠Strategy ⢠Where ⢠When ⢠Who
- 6. Image Credit: Facebook Meme
- 7. SOCIAL Media
- 8. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
- 10. Iâm a passionate believer that we need to be âincarnationalâ in the digital spaces, whether those are specifically âChristianâ spaces or not, but that we need to understand how to be âresidentâ in those spaces, rather than merely âvisitingâ to do a âbit of reaching outâ. http://www.threadsuk.com/redeeming-culture-in-a-digital-age Bex Lewis, May 2014
- 11. @drbexl
- 12. https://www.churchofengland.org/about-us/vacancies/nci-vacancies/head-of-digital-communications.aspx
- 13. The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication, which builds relationships: a considered understanding of this environment is therefore a prerequisite for a significant presence there. Pope Benedict XVI (2013) @drbexl
- 14. Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. Prof Sonia Livingstone, Children and the Internet: Great Expectations and Challenging Realities. 2009, p26
- 15. The Big Questions â˘Why â˘Where â˘When â˘What â˘Who â˘To achieve what? â˘How do the digital tools help achieve this?
- 16. WHY?
- 17. âThereâs no place for faith in our public lifeâ Discuss If you have faith, then you live that faith 24/7. Not something that can be switched off in differing contexts. @MurielSowden
- 18. Image Credit: The Worship Cloud
- 19. Understand the Culture Image Credit: Bex Lewis, Morocco, 2014
- 22. The Church Front Door? For many churchgoing is no longer the âcultural normâ. People donât actively ignore the church: they donât even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the âdigital ageâ, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the âfront doorâ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
- 24. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
- 25. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. Youâre not responsible to sell him to them. Youâre simply saying what youâve seen. You're not the judge. Youâre the witness.
- 26. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
- 28. A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research- Companion-to-Moral-Panics-Intro.pdf Image Credit: Stockfresh
- 29. Right back to Socrates⌠This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselvesâŚyou give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.) http://bigthink. com/learning- from-the- past/socrates- wouldnt-trust- the-web- should-we- trust-him Image Credit: Wikipedia
- 31. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
- 32. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
- 33. [If we areâŚ] means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit.As restored image bearers, our online presence and activity should image the Triune God. Byers, A. Theomedia (2013, 196)
- 34. âTechnology should not dictate our values or our methods. Rather, we must use technology out of our convictions and values.â John Dyer, From the Garden to the City, 2011,p5
- 36. WHERE?
- 38. Image Credit: Landingnet.co.uk 10 Essentials for Twitter
- 40. Train Tweets
- 41. 2: Followers
- 43. 3: Bio
- 44. Twitter Spokesperson: âTwitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.â http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
- 48. 4: RTs, MTs & HTs RTs, MTs and HTs
- 49. 5: #Hashtags
- 51. 6: Trending Topics 01/07/16: 21:45
- 52. 7: Favourites
- 53. 8: Lists
- 54. 9 : Verification
- 55. 10: Itâs good for⌠⢠New connections via shared interests ⢠Building your âbrandâ ⢠Pre/During/Post Event Conversations ⢠Breaking news ⢠Asking questions ⢠Sharing good resources ⢠Sharing pithy statements/quotes ⢠Being âpolemicalâ
- 56. Tweeting in Church? ⢠Good Thing? ⢠Bad Thing? ⢠Why might/might not people tweet in church? ⢠What might encourage more âengagementâ? Image Credit: Purchased Stockfresh
- 58. 8 Essentials for Facebook
- 60. 2: Write on Walls
- 61. 3: Pages
- 64. Facebook functions in ministry? ⢠Encourage Community ⢠Whole (life) Church ⢠Groups (e.g. 20s30s) ⢠Give others insights into âchurch lifeâ e.g. photo sharing ⢠Offer pastoral care ⢠*Youth: PMâs, CC parents/another leader in ⢠Advertise Events
- 66. 4: Groups
- 68. 5: Events
- 69. 6: The Like Button
- 70. How do you feel about these?
- 71. 7: Sharing
- 72. 8: Help!
- 73. 8 Thoughts for YouTube
- 75. YouTube: âHow To Read the Bibleâ
- 82. Go to: http://www.youtube.com 4: Sign Up
- 83. 5: Upload https://www.youtube.com/upload https://support.google.com/youtube/topic/2888648?hl=en-GB
- 84. Simple ideas for Video: ⢠Think of the STORIES you have to tell, and how you might tell them â ⢠Events: Before/After ⢠Sermons: Quick Overviews/Responses ⢠People & Their Lives ⢠What can you âHow Toâ? ⢠Engage with otherâs videos: ⢠Comment (no flaming) ⢠Blog about them ⢠Add to favourites/playlist
- 87. 7: Playlist
- 89. 8: Comment
- 92. 7 Thoughts re: Blogging
- 93. 1: Blog Characteristics ⢠A reverse diary (most recent entry first) ⢠A publically accessible personal journal ⢠Commentary/news on a particular subject ⢠Text/Image/Links including media ⢠Interactive, especially comments ⢠Potentially informal tone
- 94. 2: Ideas for Content ⢠âSee what weâve been up toâ ⢠Thoughts & Reflections ⢠Reviews (Books, films, websites) etc. ⢠Challenging ideas for debate ⢠Interviews (Text, Audio, Video) ⢠âBest Ofâ Content ⢠âHow-toâ Posts ⢠10 things you can⌠⢠Guest Posts
- 97. 4: Think About ⢠Who are you blogging for? ⢠How often can you blog? ⢠What style of blog will you use? ⢠What content can you produce? ⢠What do you want Google to find? ⢠Who else can you bring on board?
- 100. http://youtu.be/8j-Iy8fP0Ek 7: Sermon vs Blog?
- 101. 3 thoughts on the VisualâŚ
- 104. 3: Image Sources, e.g. ⢠FREE ⢠http://www.flickr.com/creativecommons ⢠http://www.sxc.hu ⢠http://rgbstock.com ⢠http://www.freebibleimages.org ⢠PAID ⢠http://theworshipcloud.com (Christian) ⢠http://stockfresh.com/ ⢠http://iStockPhoto.com ⢠See: http://bigbible.org.uk/about/policies/image-policy/ for more
- 107. Built for Mobile
- 108. SOME STRATEGY When, What, Who
- 109. WHEN?
- 111. 1 : Hootsuite
- 113. 2: Buffer
- 116. WHAT?
- 118. Who sees this? 1. God 2. Parents 3. âKidsâ 4. Newspaper 5. Enemy
- 119. H.A.L.T. If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
- 120. Principles of Good Engagement â˘Be interesting â˘Be encouraging â˘Be active â˘Be helpful â˘Be authentic Image Credit: Stockfresh
- 122. Donât look to âpublishâ but engage in a CONVERSATION Image source: Stockfresh
- 123. Human Beings at machines, not âare machinesâ Image Source: Stockfresh
- 125. âCall to Actionâ ⢠Donât make it too complicated to participate ⢠Define an (easy) action ⢠Define the (simple) benefit(s) ⢠Give a (short) time frame Image Credit: Purchased Stockfresh
- 126. WHO?
- 127. Who does social media? Direct to: https://www.facebook.com/groups/churchcomm/ and @chsocm
- 128. Place Your Life Before God So hereâs what I want you to do, God helping you: Take your everyday, ordinary lifeâyour sleeping, eating, going-to-work, and walking-around lifeâand place it before God as an offering. Embracing what God does for you is the best thing you can do for him. Donât become so well-adjusted to your culture that you fit into it without even thinking. Instead, fix your attention on God. Youâll be changed from the inside out. Readily recognize what he wants from you, and quickly respond to it. Unlike the culture around you, always dragging you down to its level of immaturity, God brings the best out of you, develops well-formed maturity in you. Romans 12:1-2 https://www.biblegateway.com/passage/?search=Romans+12:1&ver sion=MSG
- 129. Your audience â˘Who are you interested in reaching/listeni ng to? â˘What âproblemsâ are you seeking to solve for them? Image Credit: Purchased Stockfresh
- 131. All devices: âresponsiveâ design
- 132. Agree âa voiceâ
- 133. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Donât overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
- 134. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines ⢠The principles applied to this are: ⢠Be credible. Be accurate, fair, thorough and transparent. ⢠Be consistent. Encourage constructive criticism and deliberation. ⢠Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. ⢠Be integrated. Wherever possible, align online participation with other communications. ⢠Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. ⢠Be respectful: respect confidentiality. Respect the views of others even where you disagree.
- 135. Bath & Wells Diocese 9 Twitter Rules ⢠Don't rush in ⢠Remember tweets are transient yet permanent ⢠Be a good ambassador for the Church ⢠Don't hide behind anonymity ⢠Be aware of public/private life boundaries ⢠Maintain a professional distance ⢠Stay within the law ⢠Respect confidentiality ⢠Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
- 136. Image Source: RGBStock Your Situation: â˘To achieve what? â˘With what media? â˘Whoâs going to do it? â˘How often? â˘What kind of content? â˘What risks need to be managed?
- 137. What is your ONE takeaway action?
- 138. Saint Teresa of Avila (adapted by Meredith Gould, 2010) Christ Has No Online Presence but Yours Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours. http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html