Social media for the Scared January 2013


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CofE Workshop, January 23rd, London

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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • [Form: Twitter exercise]
  • Something about me … often gets people talking to me – esp if I wear t-shirt as in my Twitter photo…
  • Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
  • Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible…
  • Be aware that ‘social media’ is not someTHING, but a group of THINGS … here’s an idea of how many … and
  • Qualman – 4 mins (business focused, but worth thinking about…)
  • Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say… We’ll come back to this after the break!
  • What you’d expect from working missionally…
  • Within the church we need to think about how we engage more - this is the model many churches have now… (as a educational developer, I note that many teachers do this too….)
  • Can we move towards something more like this – what does this mean for church leaders, especially you as youth leaders…?
  • This is something that I work with… explain…
  • Apologise to those of you who may already have seen this … seem to produce a new one each year, and last year it was June, but I think it helps set the scene really well as to why this online space is SO important to engage with! (2-3 minutes)
  • This was kinda summed up at a recent conference…
  • This is something we’ve done a couple of times with Big Bible – love to see more – great way to get people to engage with the Bible – think about how to “change” the words to apply in the digital age…
  • Post-it note exercise…
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Online/offline = REAL – not the same, but real!
  • Expecting this to take about 15mins to discuss in 2-3s, then 15 mins as a group. What values do we share – and how do these look in the digital space?
  • Not PUBLISHING, but looking for CONVERSATIONS/relationship building
  • Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.) So…
  • Another worksheet…
  • Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
  • It’s not uncommon for a pastor to live in an entirely different neighborhood or community than the people in their church. So, if there’s little opportunity for face-to-face interaction throughout the week, it’s only natural for pastor(al team) to find ways to immerse themselves in the online communities that their congregation is spending so much time in. Zuckerberg – community
  • 7 min vid – not planning to show all!
  • Worksheet – we can work through this at the end if time… but it’s fairly straightforward … and thinking about WHAT you put on a video is more important in many ways…
  • Create video – and amplify…
  • 3:41!! Probably would have worked better at 30 seconds …
  • Interesting – viewing numbers – lots re weddings (always a good touchpoint for the church), from Alan Wilson – blogging bishop/celeb … much smaller/more typical numbers for other videos…
  • If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
  • 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
  • 1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks…You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
  • Tying into current memes and taking the time to do it well (enough) – this went viral! V good quality – usually immediacy more important than quality. People listen because these are fun (not preaching) – people also like to insights into a particular way of life … Cultural understanding – does this make sense in an increasingly globalised world – probably – especially after so much focus on Britain/the Royals in the past couple of years…
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Social media for the Scared January 2013

    1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Social Media forthe ScaredDr Bex Lewis, Digital FingerprintURL: 2013, for:
    2. 2. Let‟s get to know each other…
    3. 3.
    4. 4. What is Social Media?
    5. 5.
    6. 6. WHY BE ONLINE?
    7. 7. “Fish where the Fish Are”Image Credit:
    8. 8.
    9. 9. • "digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society” Digital LiteracyImage Credit:
    10. 10.
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    12. 12.
    13. 13. gs/social-media-explained-with-donutsSource: Facebook
    14. 14. Source: Netcasters
    15. 15. Source: Netcasters
    16. 16. • An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
    17. 17. • The new technologies will bring „every individual… into immediate and effortless communication with every other‟, „practically obliterate‟ political geography, and make free trade universal. Thanks to technological advance, „there [are] no longer any foreigners,‟ and we can look forward to „the gradual adoption of a common language.‟
    18. 18. • “Furedi suggests that moral panics have a tendency to occur „at times when society has not been able to adapt to dramatic changes‟ and when such change leads those concerned to express fear over what they see as a loss of control.”
    19. 19.
    20. 20. #DigiDisciple Credit:
    21. 21. • Whether as a Christian or a digital explorer, you‟re a newbie or an old hat, a rookie or a bishop (and in the digital sphere, there will be some who fit in all categories), we all have something to contribute to the digital space. The concept of the digital as „space‟ or a „culture‟ is important as we come from a perspective in which:• As Christians we live 24/7 for God, in whatever spaces we live in or engage with (see LICC for more on this).• There is no such thing as „virtual‟ and „real‟ worlds: only online and offline space/cultures – the connection between the two is different for each individual.• We need to take seriously our Christian presence both online and offline. Are we the same person, living by the same values in both „spaces‟?
    22. 22. • What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? What is the nature of community at prayer in a compline service tweeted each evening by the cybermonks of a Virtual Abbey? What is the ecclesiological and liturgical significant of worship in various churches across the theological spectrum on the quasi-3D, virtual reality site ‘Second Life’? How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others?• Tweet if You Heart Jesus, p.xiv Love thy neighbour?
    23. 23.
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    25. 25. Possibilities & Fears
    26. 26. VALUES
    27. 27. Don‟t look to “publish” but engage in a CONVERSATION
    28. 28. Human Beings at Machines, not “are machines”
    29. 29. Who is your audience?
    30. 30.
    31. 31.
    32. 32.
    33. 33. What‟s in the toolbox?
    34. 34. TWITTER
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    39. 39.
    40. 40. • Tweet: 140 Characters• ReTweet: (RT) Acknowledge the source• @username• Direct Message (DM): „Private‟ message• Trending Topic• #Hashtag• ListsTwitter Essentials
    41. 41.
    42. 42.
    43. 43.
    44. 44. FACEBOOK
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49. • Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care• Leave public messages on the „wall‟• Send private „messages‟• Join Groups, Like Pages• Link to other social media• Set up eventsWhat can you do on Facebook?
    50. 50. The power of „Like‟
    51. 51. „Amongst Friends…‟
    52. 52.
    53. 53.
    54. 54. BigBible: Page
    55. 55. BigRead: Group
    56. 56. Event
    57. 57. • content/uploads/2011/06/Setting- up-a-Facebook-Account.pdf• content/uploads/2011/06/Facebook- Like-Page.doc• ebook-13863451
    58. 58.
    59. 59. BLOGGING
    60. 60. • A reverse diary (most recent entry first)• A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal toneBlog Characteristics?
    61. 61. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
    62. 62. GET INSPIRED…
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    66. 66.
    67. 67.
    68. 68.
    69. 69. • Who are you blogging for?• How often can you blog?• What style of blog will you use?• What content can you produce?• What do you want Google to find?• Who else can you bring on board?Think About
    70. 70.
    71. 71.
    72. 72. YOUTUBE
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    81. 81.
    82. 82. ONE LAST TOOL…
    83. 83.
    84. 84. When? It takes TIME…Source:
    85. 85. • Which Media? • http://digital- content/uploads/2011/06/An- overview-Social-Media.pdf• Who?• How often?• To achieve what?Strategise
    86. 86.
    87. 87. Action Point?Image Source
    88. 88. @drbexl @digitalfprint @bigbible
    89. 89.