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SOCIAL MEDIA: TO 
DO OR NOT TO DO? 
Dr Bex Lewis @drbexl #EFAC14 
Director, Digital Fingerprint 
Research Fellow in Social...
https://twitter.com/drbexl
Let’s “tweet” each other… 
“Let’s Tweet Each Other”
http://youtu.be/MpIOClX1jPE
SOCIAL Media
Human Beings 
at machines, not 
“are machines” 
Image Source: Stockfresh
"If you want to build a presence in the social media 
platform, then you need to be present." 
- @unmarketing
A moral panic may be 
defined as an episode, often 
triggered by alarming media 
stories and reinforced by 
reactive laws ...
https://twitter.com/LeistCatalano/status/473076349394255872/photo/1
Right back to Socrates… 
This discovery of yours will create 
forgetfulness in the learners' souls, 
because they will not...
http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG 
John 
Wesley 
“I look 
upon 
the 
world 
as my 
parish.”
@drbexl
[If we are…] means by which God 
communicates and reveals himself through his 
Spirit, then our blog posts, status updates...
What does this mean for us? 
A Disciple is one who, by 
following Jesus, grows in their 
faith in Christ and in so doing 
...
Carl Medearis 
Relax, enjoy your friends. Enjoy 
their company along with the 
company of Jesus. Point him 
out, freely, w...
Cris Rogers 
We need to 
spend time in 
his presence 
and then we 
will have 
something to 
say.
The Big Questions 
•Why 
•Where 
•When 
•What 
•Who 
•To achieve 
what? 
•How do the 
digital tools 
help achieve 
this?
WHY?
Image Credit: The Worship Cloud
http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html 
Saint Teresa of Avila (adapted by...
Understand the Culture 
Image Credit: Bex Lewis, Morocco, 2014
http://youtu.be/zxpa4dNVd3c
Networks of Networks
We are not selling something to the world that will 
make more people like us, believe in our story, join 
our churches. W...
Who might read it? 
•God 
•Parents 
•‘The kids’ 
•The newspaper 
•Your worst enemy 
Image Credit: Stockfresh
H.A.L.T. 
If you are Hungry, 
Angry, Lonely or Tired, 
step away from the 
keyboard/keypad and 
deal with that issue 
firs...
Think of the Consequences 
It seems obvious, but sometimes 
that anger isn’t apparent until we 
see the hurt reaction from...
http://bigbible.org.uk/2012/10/evangelism-through-story/ 
Image Credit: Andrew Flynn
Image Credit: Purchased Stockfresh 
Social Media: More than 
the cherry on the cake!
WHERE?
OPENING THE TOOLBOX
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
http://www.maylor.net/2013 
/08/25/social-media-explained- 
for-churches
8 Essentials for Twitter 
Image Credit: Landingnet.co.uk
1: 140 Characters
Train Tweets
2: Followers
3: Bio
https://twitter.com/wycliffeuk
https://twitter.com/biblesummary
https://twitter.com/Natwivity
RTs, MTs and HTs 
4: RTs, MTs & HTs
5: #Hashtags
http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/ 
http://anglicanmemes.com/2013 
/03/25/the-chur...
29/09/14: 13:58 
6: Trending Topics
7 : Verification
8: It’s good for… 
• New connections via shared 
interests 
• Building your “brand” 
• Pre/During/Post Event Conversations...
P.S. https://support.twitter.com/articles/14589-how-to- 
add-your-phone-via-sms
http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/ 
8 Essentials for Facebook
1: Personal Profile
2: Write on Walls
3: Pages
https://www.facebook.com/DigitalBible/info
Facebook Insights
4: Groups
5: Events
6: The Like Button
‘Amongst Friends…’
How do you feel about these?
http://www.socialbakers.com/facebook-statistics/germany 
7: Age/Gender
8: Help!
9 Thoughts for YouTube
http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic 
1: Search
YouTube: “How To Read the Bible”
https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA 
2: Popular?
http://www.youtube.com/watch?v=2lXh2n0aPyw
3: Everyday Tools 
http://www.youtube.com/watch?v=FpmM02IE6oI
4: Sign Up 
Go to: http://www.youtube.com
https://www.youtube.com/upload 
5: Upload 
https://support.google.com/youtube/topic/2888648?hl=en-GB
https://www.youtube.com/user/URCUK 
6: Channel
7: Playlist
8: Comment
9: Simple ideas for Video 
•Think of the STORIES you have 
to tell, and how you might tell 
them – 
•Events: Before/After ...
8 Thoughts re: Blogging
1: Blog Characteristics 
• A reverse diary (most recent entry first) 
• A publically accessible personal journal 
• Reflec...
2: Ideas for Content 
• “See what we’ve been up to” 
• Thoughts & Reflections 
•Reviews (Books, films, websites) etc. 
• C...
3: Get Inspired…
http://www.hongkiat.com/blog/web-design-trends-2014/
5: Think About 
•Who are you blogging for? 
•How often can you blog? 
•What style of blog will you use? 
•What content can...
https://wordpress.com 
6: Wordpress 
http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
7: Tumblr 
http://bigbible.tumblr.com
http://youtu.be/8j-Iy8fP0Ek 
8: Sermon vs Blog?
The Visual…
http://www.pinterest.com/search/pins/?q=youth%20work
http://instagram.com/drbexl
Image Sources, e.g. 
• FREE 
• http://www.flickr.com/creativecommons 
• http://www.sxc.hu 
• http://rgbstock.com 
• http:/...
WHEN?
1 : Hootsuite
http://www.slideshare.net/drbexl/daily-twitter-workout
2: Buffer
http://www.google.com/alerts
https://ifttt.com/myrecipes/personal
WHAT?
Think about 
•Keywords 
•Humour 
•Vulnerability 
•Authenticity 
•Stories
Principles of Good Engagement 
•Be interesting 
•Be encouraging 
•Be active 
•Be helpful 
•Be authentic 
Image Credit: Sto...
WHO?
Your audience 
•Who are you 
interested in 
reaching/listeni 
ng to? 
• What ‘problems’ 
are you seeking 
to solve for 
th...
All devices: “responsive” design
http://youtu.be/AyV7ll85MqU
Agree ‘a voice’
Don’t forget…
@drbexl @digitalfprint @digidisciple
Social Media: To Do or Not To do? (For Wycliffe)
Social Media: To Do or Not To do? (For Wycliffe)
Social Media: To Do or Not To do? (For Wycliffe)
Social Media: To Do or Not To do? (For Wycliffe)
Social Media: To Do or Not To do? (For Wycliffe)
Social Media: To Do or Not To do? (For Wycliffe)
Social Media: To Do or Not To do? (For Wycliffe)
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Social Media: To Do or Not To do? (For Wycliffe)

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Session for Wycliffe Translators in Frankfurt - bringing together comms/fundraisers from a range of nationalities.

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Social Media: To Do or Not To do? (For Wycliffe)

  1. 1. SOCIAL MEDIA: TO DO OR NOT TO DO? Dr Bex Lewis @drbexl #EFAC14 Director, Digital Fingerprint Research Fellow in Social Media and Online Learning, CODEC Centre for Digital Theology, Durham University October 2014 for https://www.wycliffe.org http://www.slideshare.net/drbexl/social-media-to-do-or-not-to-do-for-wycliffe This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
  2. 2. https://twitter.com/drbexl
  3. 3. Let’s “tweet” each other… “Let’s Tweet Each Other”
  4. 4. http://youtu.be/MpIOClX1jPE
  5. 5. SOCIAL Media
  6. 6. Human Beings at machines, not “are machines” Image Source: Stockfresh
  7. 7. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  8. 8. A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research- Companion-to-Moral-Panics-Intro.pdf Image Credit: Stockfresh
  9. 9. https://twitter.com/LeistCatalano/status/473076349394255872/photo/1
  10. 10. Right back to Socrates… This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.) http://bigthink. com/learning-from- the-past/ socrates-wouldnt- trust-the- web-should- we-trust- him Image Credit: Wikipedia
  11. 11. http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG John Wesley “I look upon the world as my parish.”
  12. 12. @drbexl
  13. 13. [If we are…] means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit. As restored image bearers, our online presence and activity should image the Triune God. Byers, A. Theomedia (2013, 196)
  14. 14. What does this mean for us? A Disciple is one who, by following Jesus, grows in their faith in Christ and in so doing models and teaches Christians the precepts of the Bible, prayer, doctrine, relationship, Christian living, service, and worship, to name the main ones. http://www.discipleshiptools.org/pages.asp?pageid=65405 @bigbible #digidisciple
  15. 15. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
  16. 16. Cris Rogers We need to spend time in his presence and then we will have something to say.
  17. 17. The Big Questions •Why •Where •When •What •Who •To achieve what? •How do the digital tools help achieve this?
  18. 18. WHY?
  19. 19. Image Credit: The Worship Cloud
  20. 20. http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html Saint Teresa of Avila (adapted by Meredith Gould, 2010) Christ Has No Online Presence but Yours Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours.
  21. 21. Understand the Culture Image Credit: Bex Lewis, Morocco, 2014
  22. 22. http://youtu.be/zxpa4dNVd3c
  23. 23. Networks of Networks
  24. 24. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
  25. 25. Who might read it? •God •Parents •‘The kids’ •The newspaper •Your worst enemy Image Credit: Stockfresh
  26. 26. H.A.L.T. If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
  27. 27. Think of the Consequences It seems obvious, but sometimes that anger isn’t apparent until we see the hurt reaction from our unintended victims, and by that point the damage is done, with the evidence there for all to see. And no, deleting the tweets later doesn’t help (hello Kanye West). At best you are going to end up looking a bit silly. http://redcatco.com/communication/stop-posting-social-media/ @BenjaminEllis
  28. 28. http://bigbible.org.uk/2012/10/evangelism-through-story/ Image Credit: Andrew Flynn
  29. 29. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  30. 30. WHERE?
  31. 31. OPENING THE TOOLBOX
  32. 32. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  33. 33. http://www.maylor.net/2013 /08/25/social-media-explained- for-churches
  34. 34. 8 Essentials for Twitter Image Credit: Landingnet.co.uk
  35. 35. 1: 140 Characters
  36. 36. Train Tweets
  37. 37. 2: Followers
  38. 38. 3: Bio
  39. 39. https://twitter.com/wycliffeuk
  40. 40. https://twitter.com/biblesummary
  41. 41. https://twitter.com/Natwivity
  42. 42. RTs, MTs and HTs 4: RTs, MTs & HTs
  43. 43. 5: #Hashtags
  44. 44. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/ http://anglicanmemes.com/2013 /03/25/the-church-of-england-goes- to-hollywood-the-best-of-churchofenglandfilms/
  45. 45. 29/09/14: 13:58 6: Trending Topics
  46. 46. 7 : Verification
  47. 47. 8: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
  48. 48. P.S. https://support.twitter.com/articles/14589-how-to- add-your-phone-via-sms
  49. 49. http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/ 8 Essentials for Facebook
  50. 50. 1: Personal Profile
  51. 51. 2: Write on Walls
  52. 52. 3: Pages
  53. 53. https://www.facebook.com/DigitalBible/info
  54. 54. Facebook Insights
  55. 55. 4: Groups
  56. 56. 5: Events
  57. 57. 6: The Like Button
  58. 58. ‘Amongst Friends…’
  59. 59. How do you feel about these?
  60. 60. http://www.socialbakers.com/facebook-statistics/germany 7: Age/Gender
  61. 61. 8: Help!
  62. 62. 9 Thoughts for YouTube
  63. 63. http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic 1: Search
  64. 64. YouTube: “How To Read the Bible”
  65. 65. https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA 2: Popular?
  66. 66. http://www.youtube.com/watch?v=2lXh2n0aPyw
  67. 67. 3: Everyday Tools http://www.youtube.com/watch?v=FpmM02IE6oI
  68. 68. 4: Sign Up Go to: http://www.youtube.com
  69. 69. https://www.youtube.com/upload 5: Upload https://support.google.com/youtube/topic/2888648?hl=en-GB
  70. 70. https://www.youtube.com/user/URCUK 6: Channel
  71. 71. 7: Playlist
  72. 72. 8: Comment
  73. 73. 9: Simple ideas for Video •Think of the STORIES you have to tell, and how you might tell them – •Events: Before/After •Sermons: Quick Overviews/Responses •People & Their Lives • What can you “How To”?
  74. 74. 8 Thoughts re: Blogging
  75. 75. 1: Blog Characteristics • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  76. 76. 2: Ideas for Content • “See what we’ve been up to” • Thoughts & Reflections •Reviews (Books, films, websites) etc. • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of ’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts
  77. 77. 3: Get Inspired…
  78. 78. http://www.hongkiat.com/blog/web-design-trends-2014/
  79. 79. 5: Think About •Who are you blogging for? •How often can you blog? •What style of blog will you use? •What content can you produce? •What do you want Google to find? •Who else can you bring on board?
  80. 80. https://wordpress.com 6: Wordpress http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
  81. 81. 7: Tumblr http://bigbible.tumblr.com
  82. 82. http://youtu.be/8j-Iy8fP0Ek 8: Sermon vs Blog?
  83. 83. The Visual…
  84. 84. http://www.pinterest.com/search/pins/?q=youth%20work
  85. 85. http://instagram.com/drbexl
  86. 86. Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more
  87. 87. WHEN?
  88. 88. 1 : Hootsuite
  89. 89. http://www.slideshare.net/drbexl/daily-twitter-workout
  90. 90. 2: Buffer
  91. 91. http://www.google.com/alerts
  92. 92. https://ifttt.com/myrecipes/personal
  93. 93. WHAT?
  94. 94. Think about •Keywords •Humour •Vulnerability •Authenticity •Stories
  95. 95. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  96. 96. WHO?
  97. 97. Your audience •Who are you interested in reaching/listeni ng to? • What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  98. 98. All devices: “responsive” design
  99. 99. http://youtu.be/AyV7ll85MqU
  100. 100. Agree ‘a voice’
  101. 101. Don’t forget…
  102. 102. @drbexl @digitalfprint @digidisciple

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