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Women in Leadership, Laidlaw College


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Evening session, Q&A, Women in Leadership Group

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Women in Leadership, Laidlaw College

  1. 1. Dr Bex Lewis @drbexl Senior Lecturer in Digital Marketing 18 March 2020 Laidlaw College, Auckland, New Zealand Sustain: Women in Leadership
  2. 2. Today’s Plan • Defining digital literacy • Becoming known: visibility and vulnerability • Connecting with others • Unexpected leadership in a time of COVID19 • The social media landscape? • Q&A
  3. 3. A brief intro: digital literacy
  4. 4. Digital Literacy "digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
  5. 5. Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society's nature. ... Technology is viewed as the driving force of culture in a society and it determines its course of history.
  6. 6. The [constructivist] philosophy that technology is not neutral and is shaped by the dominant social, political and economic values of society. As a result therefore, changes in values lead to different technological outcomes, and as a result, social science considerations can be used to shape technologies.
  7. 7. ‘Gender-blindness in tech culture produces what Criado Perez calls the “one-size-fits-men” approach. The average smartphone – 5.5 inches long – is too big for most women’s hands, and it doesn’t often fit in our pockets. Speech-recognition software is trained on recordings of male voices: Google’s version is 70% more likely to understand men. One woman reported that her car’s voice- command system only listened to her husband, even when he was sitting in the passenger seat. Women are more likely to feel sick while wearing a VR headset. Another study found that fitness monitors underestimate steps during housework by up to 74%, and users complain that they don’t count steps taken while pushing a pram criado-perez-review
  8. 8. What do you know about each other?
  9. 9. Interaction On Twitter you only have 160 characters in your ‘bio’ to make yourself ‘known’ to other people, other social media is similar… Find someone with whom you have something in common, that you didn’t know already *think achievements, hobbies, travel, interests, family
  10. 10. My Twitter Bio Life Explorer, author, speaker, SL #digitalmarketing MMU, Christian, digital culture, @digitalfprint, #KeepCalm, #BusyLivingWithMets #WIASN #Pockets #Cheese
  11. 11. What do others know about you?
  12. 12. Own Blog Guest Blogging (2019)
  13. 13. Being Visible If someone can’t find you online, they’re actually going to think there’s something very strange about that and not trust you. In the digital sense, not having great profiles online is the same as not turning up to a meeting. Natasha Courtenay-Smith (2018) Photo by rawpixel on Unsplash
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  17. 17. p47 Vulnerability @revjoannecox
  18. 18. ‘I have found social media essential for my wellbeing through 2+ years of treatment, including being able to share information ‘once’ via blogs/social media (rather than having that cancer conversation over and over again), and being able to access lots of useful information which there’s no time for in medical consultations, or ‘just in time’ information when I’m wide awake at 3am with some horrible side effect. There is also a lot of fun to be had with a group who gets where you are coming for, and tells you about the extra things you can access – from benefits to ‘Look Good Feel Better’.’ Bex Lewis
  19. 19. ‘Theological values of “interdependence and openness to others,” however, encourages sharing which enables users to see some acts of surveillance “as a good and necessary act of care.” Yngvesson (Lewis 2017c) notes that where surveillance is used as a bridging mechanism, this creates a healthy community, whilst when used in a demanding and exclusive way, it becomes unhealthy.’ Lewis, Bex. 2018. Social Media, Peer Surveillance, Spiritual Formation, and Mission: Practising Christian Faith in a Surveilled Public Space. Surveillance & Society 16(4): 517-532.
  20. 20. Before you post…. Photo by Paolo Nicolello on Unsplash • God • Parents • Younger Kids • Employers • Newspapers • Your worst enemy
  21. 21. Vision & Values • What is important to you? • What do you stand for? • What do you stand against? See: Photo by Nathan Lemon on Unsplash
  22. 22. Connecting
  23. 23. .uk/ n/thisgirlcan-interview/
  24. 24. Humans Tell Stories “When we met the women, we realised how this was actually real. This wasn’t reading research on paper any more, they had real stories so we wanted to give them the space they deserved. It was never a box ticking exercise, we just wanted women who embodied the spirit of the campaign. And that’s who’s in it.”
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  26. 26. What makes people share? • Social Currency: We share things that make us look good • Triggers: Things need to be in our consciousness to want to share them “Different locations contain different triggers. Churches are filled with religious imagery, which might remind people of church doctrine…. And once these thoughts are triggered, they might change behaviour.” • Emotion: We want to share the things we care about (exciting is more shared than sad) • Public: If something is public, and on show, it's visible to others and enters their consciousness • Practical Value: People like to share useful bits of information that we think will help people • Stories: Humans tell stories - and useful information can be embedded in what seems like idle chatter!
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  29. 29. Unexpected Leadership in a Time of Crisis #COVID19
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  31. 31. k/coronavirus-digital-tools-for- discipleship-80ea4dd7970e
  32. 32. https://www.facebook .com/groups/2204121 29012000
  33. 33. The Social Media Landscape *Scrapped this section
  34. 34. Which platforms? • LinkedIn • Facebook • Twitter • Instagram • YouTube • Blogs
  35. 35. LinkedIn • 530 million current users • Corporate companies use • Sharing job postings • Look up potential hires • Ask current staff about potential hires • Online CV. Make sure you: • Update profile • Make connections • Join groups
  36. 36. Facebook • 2,271 million active users (still growing) • Ask friends for any jobs related to your interests, and/or refer you to people in your field • Like company pages • Join groups in your interest area, join conversations, ask for opportunities • Search ‘Jobs on Facebook’
  37. 37. Twitter • 326 million current users • Understand more about the company applying to from their posts • Find jobs: common jobsearch hashtags: • #nowhiring • #jobs • #joblisting • #jobposting • Job title keywords (#marketing #manager #advertising #sales)
  38. 38. Instagram • 1,000 million active users • Demonstrate your passion for your job search field by posting about it frequently - demonstrating understanding • Use appropriate hashtags, e.g. #photography #marketing #digitalmarketing #freelance • Make the most of visual options – especially photography students
  39. 39. YouTube • 1,900 million active users • Set up your own channel, and give video samples of your work • Most frequent search term ‘How Do I?’ – can you capitalise on this? • Demonstrate your presentation and communication skills • Consider an ‘elevator pitch’ highlighting your career related skills and passions
  40. 40. Blogs • 400 million on Tumblr alone • 26% of blogs are on Wordpress • You can SHOW rather than TELL prospective employers that you are passionate about their field. • Offer guest posts to blogs with bigger followings in your field • Comment on other people’s blogs, IF you have something to say
  41. 41. Blog Content • Blog about what you know, and explore content that relates to your desired job. • Ensure that the material is accurate and well written – and optimised to keywords. • Comment on press coverage and market trends relevant to your industry/profession. • Avoid negative rants on a blog. • Think carefully about any mix of personal/professional • More useful tips:
  42. 42. Other Social Media Platforms? • Pinterest: Create appropriate boards collecting material together, or demonstrate collections of own work • Snapchat: Follow potential employers, learn about companies/industries, tell a story, show your creativity • Wakelet: Collect together tweets, insta, etc. from an event, or content from across the web to demonstrate your knowledge • Reddit: Look up e.g. /jobsearchhacks/ • TikTok: Demonstrate creativity and ‘up-to-date’-ness
  43. 43. A successful digital leader? ‘In a nutshell, being a successful digital leader means being innovative, creative, collaborative, experimental, curious, and able to network. A digital leader is forward thinking, industry leading, and most importantly, has the ability to remain relevant in a landscape that is constantly changing. Being a digital leader means being equipped with a special set of qualities, all of which start with a sound knowledge of digital marketing practices and emerging technologies.’
  44. 44. Connect further: @drbexl