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Making social media work for you nm think - eastbourne

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Session at New Media training event in Eastbourne.

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Making social media work for you nm think - eastbourne

  1. 1. Making social mediawork for youDr Bex Lewis, Research Fellow in Social Media andOnline Learning, CODEC, Durham UniversityThis work is licensed under a CreativeCommons Attribution 3.0 Unported License.Hashtag: #NMTrain@drbexl @digitalfprint @bigbiblehttp://j.mp/nmtraineast
  2. 2. http://digital-fingerprint.co.uk/tag/digitalparenting/
  3. 3. Image Credit: Seed Resources
  4. 4. Source: Netcasters
  5. 5. Source: Netcasters
  6. 6. "If you want to build a presence in the social mediaplatform, then you need to be present."- @unmarketing
  7. 7. http://youtu.be/d0Y33WSf5Kg
  8. 8. http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
  9. 9. Let’s have a little “CONVERSE”ationImage Credit: Stockfresh
  10. 10. Image Credit: Landingnet.co.uk
  11. 11. http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet/
  12. 12. Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about -and for millions of people across theglobe that is faith.• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
  13. 13. What’s it good for?• New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing pithy statements/quotes• Being “polemical”
  14. 14. https://twitter.com/Natwivity
  15. 15. https://twitter.com/biblesummary
  16. 16. http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
  17. 17. Join the Conversation: #Hashtag
  18. 18. https://twitter.com/search?q=%23bbcqt&src=typd
  19. 19. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
  20. 20. RT: RetweetImage Credit: Twitter.com
  21. 21. You may also see….•MT•HT
  22. 22. Trending Topics: 12:55, 17/5/13
  23. 23. • Use the 160 character biowell…–Who–When–WhatManage Expectations
  24. 24. http://hootsuite.com/
  25. 25. http://www.slideshare.net/drbexl/twitter-13863450
  26. 26. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
  27. 27. http://www.slideshare.net/drbexl/daily-twitter-workout
  28. 28. Who might read it?• God• Parents• ‘The kids’• The newspaper• Your worst enemyImage Credit: Stockfresh
  29. 29. What Biblical values do we want to see inour (digital) world?Image Credit: iStockPhoto
  30. 30. AuthenticityImage Credits: Seed Resources/ @digitalfprint
  31. 31. Values?
  32. 32. http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
  33. 33. What’s it good for?• Connecting with “offline friends”• Keeping in touch• Sharing news stories and media• Sharing photos• Organising events• Interaction and discussion• Groups: Community
  34. 34. https://www.facebook.com/drbexl
  35. 35. Image Credit: via Andrew Flynn
  36. 36. What are the core Facebookfunctions?• Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care• Leave public messages on the ‘wall’• Send private ‘messages’• Join Groups, Like Pages• Link to other social media• Set up events
  37. 37. The power of ‘Like’
  38. 38. ‘Amongst Friends…’http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
  39. 39. https://www.facebook.com/TheBibleUBS
  40. 40. https://www.facebook.com/TheBibleUBS/info
  41. 41. BigBible: Page
  42. 42. BigRead: Group
  43. 43. Event
  44. 44. • http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc• http://www.slideshare.net/drbexl/facebook-13863451
  45. 45. https://www.facebook.com/help/
  46. 46. A handful of other tools…
  47. 47. Blogging?Image Credit: Biz.com
  48. 48. World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com
  49. 49. http://pinterest.com/bigbible/bible-verses/
  50. 50. Don’t forget…
  51. 51. Agree a (flexible) Social Media PolicyImage credit: SXC.Hu
  52. 52. http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running through committees,endless drafts and approval processes to get aresponse out there can cause far more damagethan good. As long as you have taken the timeto assess the situation and can take a rational,respectful tone in your response, even anawkward response is OK to start with, and buysyou time to continue to respond to theproblem.
  53. 53. http://bigbible.org.uk/2012/10/evangelism-through-story/Image Credit: Andrew Flynn
  54. 54. Human Beings at Machines,not “are machines”http://www.sxc.hu/photo/192333
  55. 55. Principles of Good Engagement• Be interesting• Be encouraging• Be active• Be helpful• Be authentic
  56. 56. @drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/Image Credit: iStockPhotohttp://j.mp/nmtraineast

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