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Social media for communal leaders


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Delivered on 24th October 2012

Delivered on 24th October 2012

Published in: Business

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  • 1. Social Media for Communal Leadership Wednesday October 24th 2012@brainstormdsgn
  • 2. Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities to shareinformation, ideas, personal messages, and other content(such as video)”“Think of social media as a telephone conversation that youcan hack into without breaking any laws”
  • 3. Social media in a nutshell….
  • 4. Facebook to promote your organisation
  • 5. Your default Facebook landing page
  • 6. You can customise the tabs on your page
  • 7. Use the about us section of your page to sell your organisation
  • 8. Visitors can navigate to your about us page and view key dates in your organisation’s history (milestones)
  • 9. Add a milestone for your organisation e.g. promoting a campaign
  • 10. Milestones can be accessed from the right hand side of your page
  • 11. You can now spread images and video across the page
  • 12. You can now control when / where a status update appears
  • 13. You can “pin” an update to the top of the page
  • 14. Using Facebook to share your views
  • 15. Use Facebook for PR, make maximum use of visuals!
  • 16. Share activities at the organisation
  • 17. Using Facebook to inform
  • 18. Using Facebook to educate
  • 19. Using Facebook to engage
  • 20. Personalise your organisation
  • 21. Share testimonials
  • 22. Use photo galleries to showcase a day in the life of the organisation
  • 23. Using the @ symbol to tag other pages on Facebook
  • 24. Photo tagging is widely used on Facebook but notrecommended for organisations working with children
  • 25. Use third party apps to customise your page
  • 26. User generated content on Facebook: Encourage viewers to post on your page
  • 27. Polls are a great way to encourage interaction from your audience
  • 28. Publicise events on Facebook
  • 29. Recruit top talent via your Facebook page
  • 30. Go to your admin area to look up notifications and see who likes your page
  • 31. Your admin area includes your Facebook stats and tools to help you publicise your page
  • 32. Use “resources” to help promote your page
  • 33. Facebook ads are a great tool for expanding your reach
  • 34. Embed like / share buttons on your website
  • 35. Use Facebook insights to find out which posts are attracting the most attention
  • 36. Set up a customised username for your page
  • 37. Treat negative publicity as an opportunity, not a threat
  • 38. Pay particular attention to Facebook security settings
  • 39. Twitter to promote your organisation
  • 40. To update Twitter profile , click on “settings” and “profile”
  • 41. Use your Twitter background to promote your other social media channels
  • 42. You can have a organisation profile as well as a personal profile for senior staff. Profile should include a USP
  • 43. Twitter is not a popularity contest. Avoid using tools that artificially raise your followers
  • 44. To find people to follow, click on “discover”. Twitter gives you a few options to find people
  • 45. Use the Klout score to find out who your influential followers are
  • 46. Click on your profile icon to access your lists
  • 47. Use keywords to track relevant discussions
  • 48. Hashtags help you to create and track topical discussions
  • 49. How to inform on Twitter
  • 50. How to educate on Twitter
  • 51. How to engage on Twitter
  • 52. You can now post images and youtube videos on Twitter
  • 53. How to say the same thing twice on Twitter without repeating yourself
  • 54. Click on “connect” to see who is interacting with you
  • 55. Click on settings button to add your Twitter account to Hootsuite
  • 56. Add streams to Hootsuite so you can monitor Twitter activity
  • 57. Scheduling tweets from Hootsuite
  • 58. LinkedIn to help you connect to other teaching professionals
  • 59. LinkedIn profile should include a professional headshot and professional headline explaining how you add value
  • 60. Your summary appears near the top of the page. This needs to clearly explain how you add value
  • 61. Personalise your LinkedIn recommendation requests
  • 62. Log into your email and import your connections
  • 63. Connect with Alumni
  • 64. Avoid connecting to people you don’t know
  • 65. Enhancements to your LinkedIn profile (1)
  • 66. Enhancements to your LinkedIn profile (2)
  • 67. Enhancements to your LinkedIn profile (3)
  • 68. Enhancements to your LinkedIn profile (4)
  • 69. Enhancements to your LinkedIn profile (5)
  • 70. Enhancements to your LinkedIn profile (6)
  • 71. Are you all listed on your LinkedIn company page?
  • 72. The services listed on your company page can change according to who is viewing it
  • 73. Group discussions enable you to network and braintorm with other professionals
  • 74. By managing your own LinkedIn group, you have another avenue to promote what you do to your connections
  • 75. Open vs closed LinkedIn groups. Choose carefully
  • 76. Use advanced searches to find other professionals
  • 77. Once you have found someone, there are a number of ways you can connect with them
  • 78. LinkedIn also enables you to search by company
  • 79. Why you should consider upgrading to LinkedIn Premium
  • 80. Your LinkedIn stats give you detailed info on who has viewed your profile
  • 81. LinkedIn Answers enable you to share your expertise with others
  • 82. Having the LinkedIn App is like having all your business cards on your phone. Useful for networking
  • 83. LinkedIn Signal enables you to search and monitor relevant status updates e.g. Discussion of MBAs
  • 84. LinkedIn Today delivers you the latest news stories based on your interests
  • 85. Other social media tools
  • 86. Google Reader makes it easy to gather info for your blog
  • 87. Google Alerts will notify you whenever any relevant news stories break
  • 88. Wordpress has a user-friendly interface. You can set up categories for your different blog posts
  • 89. Don’t sell! Use your Blog to educate, inform, and engage with your clients
  • 90. Don’t write a polemic. (a) You’re creating too much work for yourself (b) No one wants to read it long articles!
  • 91. Create a series of short posts that you can schedule inadvance. It’s less work and if the posts are related they build loyalty
  • 92. By sharing questions and answers on your blog, you can demonstrate credibility
  • 93. Polls are a great way to make your blog interactive!
  • 94. Guest bloggers make it easy to provide high quality content (and take the pressure off you!)
  • 95. Use visual content to bring your blog post alive
  • 96. Don’t be scared to rock the boat!
  • 97. Use your Blog as a funnel to increase enquiries
  • 98. Ensure you moderate blog commenting. There could be potentially libellous comments
  • 99. Make it easy for visitors to share your blog content
  • 100. LinkedIn groups are a great place to share your blog with other businesses!
  • 101. Pinterest is a great way to personalise your organisation
  • 102. Pinterest is a great educational tool for both parents and teachers. Images can easily be shared on Twitter
  • 103. Ensure all your video content sits on a branded Youtube channel
  • 104. You can organise your channel content into playlists
  • 105. If you run any events, film them and share them on Youtube
  • 106. Video testimonials work because they feature youraudience talking about your organisation rather than you
  • 107. Ensure your provide social media guidelines for your staff