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Social media for communal leaders

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Delivered on 24th October 2012

Delivered on 24th October 2012

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    Social media for communal leaders Social media for communal leaders Presentation Transcript

    • Social Media for Communal Leadership Wednesday October 24th 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
    • Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities to shareinformation, ideas, personal messages, and other content(such as video)”“Think of social media as a telephone conversation that youcan hack into without breaking any laws”
    • Social media in a nutshell….
    • Facebook to promote your organisation
    • Your default Facebook landing page
    • You can customise the tabs on your page
    • Use the about us section of your page to sell your organisation
    • Visitors can navigate to your about us page and view key dates in your organisation’s history (milestones)
    • Add a milestone for your organisation e.g. promoting a campaign
    • Milestones can be accessed from the right hand side of your page
    • You can now spread images and video across the page
    • You can now control when / where a status update appears
    • You can “pin” an update to the top of the page
    • Using Facebook to share your views
    • Use Facebook for PR, make maximum use of visuals!
    • Share activities at the organisation
    • Using Facebook to inform
    • Using Facebook to educate
    • Using Facebook to engage
    • Personalise your organisation
    • Share testimonials
    • Use photo galleries to showcase a day in the life of the organisation
    • Using the @ symbol to tag other pages on Facebook
    • Photo tagging is widely used on Facebook but notrecommended for organisations working with children
    • Use third party apps to customise your page
    • User generated content on Facebook: Encourage viewers to post on your page
    • Polls are a great way to encourage interaction from your audience
    • Publicise events on Facebook
    • Recruit top talent via your Facebook page
    • Go to your admin area to look up notifications and see who likes your page
    • Your admin area includes your Facebook stats and tools to help you publicise your page
    • Use “resources” to help promote your page
    • Facebook ads are a great tool for expanding your reach
    • Embed like / share buttons on your website
    • Use Facebook insights to find out which posts are attracting the most attention
    • Set up a customised username for your page
    • Treat negative publicity as an opportunity, not a threat
    • Pay particular attention to Facebook security settings
    • Twitter to promote your organisation
    • To update Twitter profile , click on “settings” and “profile”
    • Use your Twitter background to promote your other social media channels
    • You can have a organisation profile as well as a personal profile for senior staff. Profile should include a USP
    • Twitter is not a popularity contest. Avoid using tools that artificially raise your followers
    • To find people to follow, click on “discover”. Twitter gives you a few options to find people
    • Use the Klout score to find out who your influential followers are
    • Click on your profile icon to access your lists
    • Use keywords to track relevant discussions
    • Hashtags help you to create and track topical discussions
    • How to inform on Twitter
    • How to educate on Twitter
    • How to engage on Twitter
    • You can now post images and youtube videos on Twitter
    • How to say the same thing twice on Twitter without repeating yourself
    • Click on “connect” to see who is interacting with you
    • Click on settings button to add your Twitter account to Hootsuite
    • Add streams to Hootsuite so you can monitor Twitter activity
    • Scheduling tweets from Hootsuite
    • LinkedIn to help you connect to other teaching professionals
    • LinkedIn profile should include a professional headshot and professional headline explaining how you add value
    • Your summary appears near the top of the page. This needs to clearly explain how you add value
    • Personalise your LinkedIn recommendation requests
    • Log into your email and import your connections
    • Connect with Alumni
    • Avoid connecting to people you don’t know
    • Enhancements to your LinkedIn profile (1)
    • Enhancements to your LinkedIn profile (2)
    • Enhancements to your LinkedIn profile (3)
    • Enhancements to your LinkedIn profile (4)
    • Enhancements to your LinkedIn profile (5)
    • Enhancements to your LinkedIn profile (6)
    • Are you all listed on your LinkedIn company page?
    • The services listed on your company page can change according to who is viewing it
    • Group discussions enable you to network and braintorm with other professionals
    • By managing your own LinkedIn group, you have another avenue to promote what you do to your connections
    • Open vs closed LinkedIn groups. Choose carefully
    • Use advanced searches to find other professionals
    • Once you have found someone, there are a number of ways you can connect with them
    • LinkedIn also enables you to search by company
    • Why you should consider upgrading to LinkedIn Premium
    • Your LinkedIn stats give you detailed info on who has viewed your profile
    • LinkedIn Answers enable you to share your expertise with others
    • Having the LinkedIn App is like having all your business cards on your phone. Useful for networking
    • LinkedIn Signal enables you to search and monitor relevant status updates e.g. Discussion of MBAs
    • LinkedIn Today delivers you the latest news stories based on your interests
    • Other social media tools
    • Google Reader makes it easy to gather info for your blog
    • Google Alerts will notify you whenever any relevant news stories break
    • Wordpress has a user-friendly interface. You can set up categories for your different blog posts
    • Don’t sell! Use your Blog to educate, inform, and engage with your clients
    • Don’t write a polemic. (a) You’re creating too much work for yourself (b) No one wants to read it long articles!
    • Create a series of short posts that you can schedule inadvance. It’s less work and if the posts are related they build loyalty
    • By sharing questions and answers on your blog, you can demonstrate credibility
    • Polls are a great way to make your blog interactive!
    • Guest bloggers make it easy to provide high quality content (and take the pressure off you!)
    • Use visual content to bring your blog post alive
    • Don’t be scared to rock the boat!
    • Use your Blog as a funnel to increase enquiries
    • Ensure you moderate blog commenting. There could be potentially libellous comments
    • Make it easy for visitors to share your blog content
    • LinkedIn groups are a great place to share your blog with other businesses!
    • Pinterest is a great way to personalise your organisation
    • Pinterest is a great educational tool for both parents and teachers. Images can easily be shared on Twitter
    • Ensure all your video content sits on a branded Youtube channel
    • You can organise your channel content into playlists
    • If you run any events, film them and share them on Youtube
    • Video testimonials work because they feature youraudience talking about your organisation rather than you
    • Ensure your provide social media guidelines for your staff