Social Media for Communal Leadership              Wednesday October 24th 2012@brainstormdsgn          uk.linkedin.com/in/b...
Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities...
Social media in a nutshell….
Facebook to promote your organisation
Your default Facebook landing page
You can customise the tabs on your page
Use the about us section of your page to sell your                  organisation
Visitors can navigate to your about us page and view key     dates in your organisation’s history (milestones)
Add a milestone for your organisation e.g. promoting a                      campaign
Milestones can be accessed from the right hand side of                     your page
You can now spread images and video across the page
You can now control when / where a status update appears
You can “pin” an update to the top of the page
Using Facebook to share your views
Use Facebook for PR, make maximum use of visuals!
Share activities at the organisation
Using Facebook to inform
Using Facebook to educate
Using Facebook to engage
Personalise your organisation
Share testimonials
Use photo galleries to showcase a day in the life of the                     organisation
Using the @ symbol to tag other pages on Facebook
Photo tagging is widely used on Facebook but notrecommended for organisations working with children
Use third party apps to customise your page
User generated content on Facebook: Encourage viewers                 to post on your page
Polls are a great way to encourage interaction from your                        audience
Publicise events on Facebook
Recruit top talent via your Facebook page
Go to your admin area to look up notifications and see who                     likes your page
Your admin area includes your Facebook stats and tools to              help you publicise your page
Use “resources” to help promote your page
Facebook ads are a great tool for expanding your reach
Embed like / share buttons on your website
Use Facebook insights to find out which posts are attracting                   the most attention
Set up a customised username for your page
Treat negative publicity as an opportunity, not a threat
Pay particular attention to Facebook security settings
Twitter to promote your organisation
To update Twitter profile , click on “settings” and “profile”
Use your Twitter background to promote your other social                    media channels
You can have a organisation profile as well as a personal  profile for senior staff. Profile should include a USP
Twitter is not a popularity contest. Avoid using tools that               artificially raise your followers
To find people to follow, click on “discover”. Twitter gives            you a few options to find people
Use the Klout score to find out who your influential followers                             are
Click on your profile icon to access your lists
Use keywords to track relevant discussions
Hashtags help you to create and track topical discussions
How to inform on Twitter
How to educate on Twitter
How to engage on Twitter
You can now post images and youtube videos on Twitter
How to say the same thing twice on Twitter without                repeating yourself
Click on “connect” to see who is interacting with you
Click on settings button to add your Twitter account to                       Hootsuite
Add streams to Hootsuite so you can monitor Twitter activity
Scheduling tweets from Hootsuite
LinkedIn to help you connect to other teaching professionals
LinkedIn profile should include a professional headshot and    professional headline explaining how you add value
Your summary appears near the top of the page. This    needs to clearly explain how you add value
Personalise your LinkedIn recommendation requests
Log into your email and import your connections
Connect with Alumni
Avoid connecting to people you don’t know
Enhancements to your LinkedIn profile (1)
Enhancements to your LinkedIn profile (2)
Enhancements to your LinkedIn profile (3)
Enhancements to your LinkedIn profile (4)
Enhancements to your LinkedIn profile (5)
Enhancements to your LinkedIn profile (6)
Are you all listed on your LinkedIn company page?
The services listed on your company page can change            according to who is viewing it
Group discussions enable you to network and braintorm               with other professionals
By managing your own LinkedIn group, you have another  avenue to promote what you do to your connections
Open vs closed LinkedIn groups. Choose carefully
Use advanced searches to find other professionals
Once you have found someone, there are a number of ways               you can connect with them
LinkedIn also enables you to search by company
Why you should consider upgrading to LinkedIn Premium
Your LinkedIn stats give you detailed info on who has                 viewed your profile
LinkedIn Answers enable you to share your expertise with                       others
Having the LinkedIn App is like having all your business     cards on your phone. Useful for networking
LinkedIn Signal enables you to search and monitor relevant         status updates e.g. Discussion of MBAs
LinkedIn Today delivers you the latest news stories based                    on your interests
Other social media tools
Google Reader makes it easy to gather info for your blog
Google Alerts will notify you whenever any relevant news                       stories break
Wordpress has a user-friendly interface. You can set up       categories for your different blog posts
Don’t sell! Use your Blog to educate, inform, and engage                     with your clients
Don’t write a polemic. (a) You’re creating too much work for     yourself (b) No one wants to read it long articles!
Create a series of short posts that you can schedule inadvance. It’s less work and if the posts are related they          ...
By sharing questions and answers on your blog, you can                demonstrate credibility
Polls are a great way to make your blog interactive!
Guest bloggers make it easy to provide high quality content             (and take the pressure off you!)
Use visual content to bring your blog post alive
Don’t be scared to rock the boat!
Use your Blog as a funnel to increase enquiries
Ensure you moderate blog commenting. There could be           potentially libellous comments
Make it easy for visitors to share your blog content
LinkedIn groups are a great place to share your blog with                   other businesses!
Pinterest is a great way to personalise your organisation
Pinterest is a great educational tool for both parents and   teachers. Images can easily be shared on Twitter
Ensure all your video content sits on a branded Youtube                        channel
You can organise your channel content into playlists
If you run any events, film them and share them on Youtube
Video testimonials work because they feature youraudience talking about your organisation rather than you
Ensure your provide social media guidelines for your staff
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Social media for communal leaders

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Transcript of "Social media for communal leaders"

  1. 1. Social Media for Communal Leadership Wednesday October 24th 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
  2. 2. Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities to shareinformation, ideas, personal messages, and other content(such as video)”“Think of social media as a telephone conversation that youcan hack into without breaking any laws”
  3. 3. Social media in a nutshell….
  4. 4. Facebook to promote your organisation
  5. 5. Your default Facebook landing page
  6. 6. You can customise the tabs on your page
  7. 7. Use the about us section of your page to sell your organisation
  8. 8. Visitors can navigate to your about us page and view key dates in your organisation’s history (milestones)
  9. 9. Add a milestone for your organisation e.g. promoting a campaign
  10. 10. Milestones can be accessed from the right hand side of your page
  11. 11. You can now spread images and video across the page
  12. 12. You can now control when / where a status update appears
  13. 13. You can “pin” an update to the top of the page
  14. 14. Using Facebook to share your views
  15. 15. Use Facebook for PR, make maximum use of visuals!
  16. 16. Share activities at the organisation
  17. 17. Using Facebook to inform
  18. 18. Using Facebook to educate
  19. 19. Using Facebook to engage
  20. 20. Personalise your organisation
  21. 21. Share testimonials
  22. 22. Use photo galleries to showcase a day in the life of the organisation
  23. 23. Using the @ symbol to tag other pages on Facebook
  24. 24. Photo tagging is widely used on Facebook but notrecommended for organisations working with children
  25. 25. Use third party apps to customise your page
  26. 26. User generated content on Facebook: Encourage viewers to post on your page
  27. 27. Polls are a great way to encourage interaction from your audience
  28. 28. Publicise events on Facebook
  29. 29. Recruit top talent via your Facebook page
  30. 30. Go to your admin area to look up notifications and see who likes your page
  31. 31. Your admin area includes your Facebook stats and tools to help you publicise your page
  32. 32. Use “resources” to help promote your page
  33. 33. Facebook ads are a great tool for expanding your reach
  34. 34. Embed like / share buttons on your website
  35. 35. Use Facebook insights to find out which posts are attracting the most attention
  36. 36. Set up a customised username for your page
  37. 37. Treat negative publicity as an opportunity, not a threat
  38. 38. Pay particular attention to Facebook security settings
  39. 39. Twitter to promote your organisation
  40. 40. To update Twitter profile , click on “settings” and “profile”
  41. 41. Use your Twitter background to promote your other social media channels
  42. 42. You can have a organisation profile as well as a personal profile for senior staff. Profile should include a USP
  43. 43. Twitter is not a popularity contest. Avoid using tools that artificially raise your followers
  44. 44. To find people to follow, click on “discover”. Twitter gives you a few options to find people
  45. 45. Use the Klout score to find out who your influential followers are
  46. 46. Click on your profile icon to access your lists
  47. 47. Use keywords to track relevant discussions
  48. 48. Hashtags help you to create and track topical discussions
  49. 49. How to inform on Twitter
  50. 50. How to educate on Twitter
  51. 51. How to engage on Twitter
  52. 52. You can now post images and youtube videos on Twitter
  53. 53. How to say the same thing twice on Twitter without repeating yourself
  54. 54. Click on “connect” to see who is interacting with you
  55. 55. Click on settings button to add your Twitter account to Hootsuite
  56. 56. Add streams to Hootsuite so you can monitor Twitter activity
  57. 57. Scheduling tweets from Hootsuite
  58. 58. LinkedIn to help you connect to other teaching professionals
  59. 59. LinkedIn profile should include a professional headshot and professional headline explaining how you add value
  60. 60. Your summary appears near the top of the page. This needs to clearly explain how you add value
  61. 61. Personalise your LinkedIn recommendation requests
  62. 62. Log into your email and import your connections
  63. 63. Connect with Alumni
  64. 64. Avoid connecting to people you don’t know
  65. 65. Enhancements to your LinkedIn profile (1)
  66. 66. Enhancements to your LinkedIn profile (2)
  67. 67. Enhancements to your LinkedIn profile (3)
  68. 68. Enhancements to your LinkedIn profile (4)
  69. 69. Enhancements to your LinkedIn profile (5)
  70. 70. Enhancements to your LinkedIn profile (6)
  71. 71. Are you all listed on your LinkedIn company page?
  72. 72. The services listed on your company page can change according to who is viewing it
  73. 73. Group discussions enable you to network and braintorm with other professionals
  74. 74. By managing your own LinkedIn group, you have another avenue to promote what you do to your connections
  75. 75. Open vs closed LinkedIn groups. Choose carefully
  76. 76. Use advanced searches to find other professionals
  77. 77. Once you have found someone, there are a number of ways you can connect with them
  78. 78. LinkedIn also enables you to search by company
  79. 79. Why you should consider upgrading to LinkedIn Premium
  80. 80. Your LinkedIn stats give you detailed info on who has viewed your profile
  81. 81. LinkedIn Answers enable you to share your expertise with others
  82. 82. Having the LinkedIn App is like having all your business cards on your phone. Useful for networking
  83. 83. LinkedIn Signal enables you to search and monitor relevant status updates e.g. Discussion of MBAs
  84. 84. LinkedIn Today delivers you the latest news stories based on your interests
  85. 85. Other social media tools
  86. 86. Google Reader makes it easy to gather info for your blog
  87. 87. Google Alerts will notify you whenever any relevant news stories break
  88. 88. Wordpress has a user-friendly interface. You can set up categories for your different blog posts
  89. 89. Don’t sell! Use your Blog to educate, inform, and engage with your clients
  90. 90. Don’t write a polemic. (a) You’re creating too much work for yourself (b) No one wants to read it long articles!
  91. 91. Create a series of short posts that you can schedule inadvance. It’s less work and if the posts are related they build loyalty
  92. 92. By sharing questions and answers on your blog, you can demonstrate credibility
  93. 93. Polls are a great way to make your blog interactive!
  94. 94. Guest bloggers make it easy to provide high quality content (and take the pressure off you!)
  95. 95. Use visual content to bring your blog post alive
  96. 96. Don’t be scared to rock the boat!
  97. 97. Use your Blog as a funnel to increase enquiries
  98. 98. Ensure you moderate blog commenting. There could be potentially libellous comments
  99. 99. Make it easy for visitors to share your blog content
  100. 100. LinkedIn groups are a great place to share your blog with other businesses!
  101. 101. Pinterest is a great way to personalise your organisation
  102. 102. Pinterest is a great educational tool for both parents and teachers. Images can easily be shared on Twitter
  103. 103. Ensure all your video content sits on a branded Youtube channel
  104. 104. You can organise your channel content into playlists
  105. 105. If you run any events, film them and share them on Youtube
  106. 106. Video testimonials work because they feature youraudience talking about your organisation rather than you
  107. 107. Ensure your provide social media guidelines for your staff

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