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Leveraging social media for your job hunt


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A copy of our presentation from the Meetup "How to Leverage Social Media to Effectively Build Credibility in the Job Market".

Presented by Drake International employee's, Laura Plant and Sandy Sykora

Published in: Career, Technology, Business
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Leveraging social media for your job hunt

  1. 1. Leveraging Social Media to Build Credibility in the Labour Market <br />Presented by:<br />Sandy Sykora: Sr. Marketing Coordinator-North America<br />Laura Plant: Manager, Talent Management Solutions <br />
  2. 2. Introduction <br />Who is Sandy? <br />Digital marketing enthusiast<br />Worked in social media for 5 years<br />Traveler<br />Who is Laura? <br />Talent Management Consultant<br />Work in HR and TM Consulting for 10 years<br /> Workplace Behavioural Specialist<br />
  3. 3. Agenda<br />About our Meetup Group<br />LinkedIn essentials<br />Building your online “brand”<br />Social etiquette for the job hunt<br />Building your online resume (Tools) <br />
  4. 4. Benefits of a LinkedIn Account<br />Highlighting your work experience<br />Summarizing your top skills<br />Showing your credentials / awards<br />Demonstrating your volunteering efforts <br />
  5. 5. Demonstrate your Credibility with Recommendations<br /> Don’t be afraid to ask! <br /> Endorse your colleagues<br />Make them visible on your profile<br />
  6. 6. Expand your Network<br /> Connect with decision-makers and influencers<br /> Reconnect with old friends and colleagues<br /> Participate in LinkedIn groups to expand your network <br />
  7. 7. Become a Resource for your Network<br /><ul><li> Stay informed of industry trends
  8. 8. Participate in LinkedIn Groups
  9. 9. Share information with your network
  10. 10. Comment on network posts and updates </li></li></ul><li>Strengthen Your Profile<br /> Be specific in your achievements, include targets <br /> Highlight your skills…be industry specific!<br />Add LinkedIn applications<br />Include relevant links to social media and websites <br />
  11. 11. Build your Personal Brand<br /> What is your “angle”? <br />Think of who you want to connect with in your job search / networking<br />Keep it consistent <br />Use available online tools to help establish your presence <br />
  12. 12. Build your Personal Brand<br />Start a Blog<br /><ul><li>Create a profile/theme but keep it consistent
  13. 13. Write articles on topics that interest you
  14. 14. Share articles online via social media
  15. 15. Update, update, update! </li></li></ul><li>Build your Personal Brand <br />LinkedIn:<br /><ul><li>Join industry groups
  16. 16. Share articles, opinions and receive feedback from the community
  17. 17. Build your network with decision-makers / influencers </li></li></ul><li>Build your Personal Brand<br />Join Twitter:<br /><ul><li>Brand your Twitter profile - “what type of ‘expert’ are you?”
  18. 18. Follow industry professionals and influencers
  19. 19. Engage in the conversation
  20. 20. Welcome others to connect on LinkedIn
  21. 21. Link followers to your blog and relevant articles </li></li></ul><li>Build your Personal Brand<br />Online Communities<br />Join industry-specific communities <br />Link others to your social media <br />Share information with group members <br />Attend industry events when available <br />
  22. 22. Build your Personal Brand<br />Facebook<br /><ul><li>Create a branded Facebook Page
  23. 23. Share your portfolio
  24. 24. Include your resume (in a creative way)
  25. 25. Use video to put a face to the name
  26. 26. Invite professional friends to join your page</li></li></ul><li>Applying for Jobs Online<br /> Ensure your application is RELEVANT <br /> Invite hiring managers to connect with you online (LinkedIn, Twitter, blog etc.) <br /> Track your analytics:<br />Enables you to see who is interested <br />Time your follow up call / email <br /> Be mindful of social etiquette<br />
  27. 27. Building your Online Resume<br /> Use the tools that are available:<br />QR Code Resume<br />Infographic Resume<br />Facebook Resume <br />Video Resume<br />Outsource for creativity <br />
  28. 28. Connecting the Dots <br /> How do I manage all of this?<br /> Create a schedule<br /> Use social dashboards like Hootsuite<br /> Mobile apps for quick-updates <br />How do I integrate all of my social media?<br /> Always link your social media <br /> Include on resume / business cards / signature<br /> When you update one, update the others<br />How do I promote this to employers?<br /> Include links on your resume / application<br /> Interact with their brands online (Twitter / Facebook)<br /> Mention it in your follow up conversation <br />
  29. 29. Free Resources<br />Blogs:<br />,,, <br /> Infographic Resume Builders: <br />Wordle, Hohli, Creately, Tableau, Inkscape<br />QR Code Generators:<br />Kaywa, QR Stuff, Delivr<br />Video :<br />YouTube, Camtasia Studio <br />Icons:<br />Icon Dock , Slo Dive, Design Instruct<br />
  30. 30. Thank You! <br />Please feel free to connect with Sandy and Laura on Twitter:<br /><ul><li>@lauralynplant
  31. 31. @sandykora
  32. 32. @drakeintl
  33. 33. @drakejobs</li>