1.
Is Social Media Really
Free Advertising?
Join the debate - #FreeSocialMedia
@brainstormdsgn
uk.linkedin.com/in/brainstormdigital

2.
Is Youtube free advertising?

3.
Almost free…
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All you need is…
A Youtube account
Smartphone with HD cam
Some great ideas
Share your movies everywhere
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Except…..
Video needs to be professional quality
Needs good lighting
Needs professional editing
Location matters

4.
The quality of your video production will affect
how you’re perceived

5.
Is Facebook free advertising?

6.
Almost free…
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All you need is…
A Facebook account
Some great ideas
Lots of Facebook friends to share your page with
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Except…..
You can’t share your page with anyone other than your friends
Only a small proportion of your fans see your posts
You need to use ads to reach a wider audience
You need to invest in good quality images
You need to invest in apps to bring your page to life

7.
Facebook ads let you reach way beyond your
friends

8.
Apps enrich the experience for your audience,
some are free, some are customised

9.
Is Twitter free advertising?

10.
Almost free….
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All you need is…
A Twitter account
Some great ideas
You can eavesdrop on potential opportunities
You can share your ideas with anyone
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Except…..
It takes time and effort to build followers
It takes time to build relationships
It takes time to monitor opportunities
You may need to use promoted posts to widen your reach

11.
Monitoring tweets and engaging with your
followers takes up a lot of time!

12.
Is LinkedIn free?

13.
Almost free…
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All you need is…
A completed LinkedIn profile
Hundreds of contacts
Connect to (or get referred to) thousands of potential clients
Very high visitor to lead conversion rate
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Except…..
It takes time to build your LinkedIn network
You need to invest time networking on LinkedIn
You need a Premium account to unlock the best features

14.
Upgrading to LinkedIn Premium makes it easier
to reach decision makers

15.
What does running a social media campaign
involve?
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You need….
The resources to manage it
Internal processes and tools
An integrated strategy and content plan
Effective Metrics
Social media guidelines for your staff

16.
Social media is potentially a full time job.
Someone has to be paid to do it
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Agreeing objectives and goals
Monitor what target audience are saying?
Several social media platforms to run
Researching and generating ideas for content
Engaging with audience
Finding followers / new connections
Integrating social media with other marketing activity
Managing the editorial calendar
Communicating with others in the company
Measuring results

17.
So…is social media free advertising?
Join the debate!

18.
If you have any questions….
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Blog:
brainstorm-digital.co.uk
Twitter:
@brainstormdsgn
Facebook: brainstormdigital
LinkedIn: uk.linkedin.com/in/brainstormdigital
Youtube: youtube.com/brainstormdesignltd
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Follow the debate on Twitter! #freesocialmedia